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BDTP. SaaS Positioning with Marc Thomas episode artwork

EPISODE · Jan 3, 2022 · 47 MIN

BDTP. SaaS Positioning with Marc Thomas

from UI Breakfast: UI/UX Design and Product Strategy · host Marc Thomas, Jane Portman

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesPowered by Search — Marc’s place of workObviously Awesome — a book by April DunfordHow We Used April Dunford’s 10-Step Method to Overhaul Positioning at UserlistThe Saas Positioning CanvasBlink — book by Malcolm GladwellPowered by Search blogFollow Marc on TwitterSponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What this episode covers

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.

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BDTP. SaaS Positioning with Marc Thomas

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Frequently Asked Questions

How long is this episode of UI Breakfast: UI/UX Design and Product Strategy?

This episode is 47 minutes long.

When was this UI Breakfast: UI/UX Design and Product Strategy episode published?

This episode was published on January 3, 2022.

What is this episode about?

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your...

Can I download this UI Breakfast: UI/UX Design and Product Strategy episode?

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