BDTP. Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis episode artwork

EPISODE · Feb 17, 2023 · 51 MIN

BDTP. Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis

from UI Breakfast: UI/UX Design and Product Strategy · host Aggelos Mouzakitis, Jane Portman

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesheadofgrowth.io — Aggelos’ consultancyWhereby — the case study we’re talking aboutWhat is Jobs to be Done (JTBD)?UI Breakfast Episode 254: Learning to Build with Bob MoestaDemand-Side Sales 101 — a book by Bob MoestaClayton ChristensenSee Aggelos’ service for B2B SaaS teamsConnect with Aggelos on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

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How can the JTBD framework help with customer development and product positioning? In this episode, we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.

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BDTP. Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis

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