BDTP. Your Go-to-Market Strategy with Lucy Heskins

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesOh, blimey. — Lucy’s consulting companyCareercake — Lucy’s previous place of workProgression — Jonny Burch’s HR software companyBuilding HR Software with Jonny BurchCustomer Camp — a customer research framework by Katelyn BourgoinThe Mom Test — a book by Rob FitzpatrickTraction — a book by Gabriel WeinbergDrive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups — an article on growth lanesProduct-Led Growth: How to Build a Product That Sells Itself — a book by Wes BushProduct-Led Growth Slack community — a resource for product-led growth marketersCustomer-led growth — go-to-market strategy that involves salesForget the Funnel — a resource for customer-led-growth marketingGet Out of the ARPU-CAC Danger Zone with Channel Model Fit — an article by Brian BalfourIntercom’s pricing matrix — found in Lucy’s Early-Stage Startup Marketing PlaybookLucy’s blogFollow Lucy on TwitterFollow Lucy on  LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.