Be better, not bigger

While most businesses' strategies are hinged on expansion, Thomas McGlynn says that shifting the focus towards being the best in your current target market can present more opportunities for growth.

The chief executive of BresicWhitney sits down with Grace Ormsby to unravel the process the business underwent to build, refine, and ultimately improve how the Sydney-based agency operates through close collaboration and consultation with all involved stakeholders.

He also explains how gunning for a wider market share typically falls to the pitfall of expanding without a solid framework before going into how businesses can identify and create opportunities in key market areas. 

In this episode, you will hear:

• How to cultivate a collaborative culture in your business 
• The differences between a boss and a leader 
•  Why it's important for real estate professionals to approach their practice with a service mentality

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