Be Careful About Rebranding (Episode 036 - The Marketing Gateway Podcast)

In 2025, many brands like Apple TV and Microsoft made subtle changes that improved their image!But then there are brands like the Philadelphia Museum of Art that learned the hard way that if you don’t engage your community, you might end up worse than you were before!This is part 1 of a 5 part series I'm doing this week!SOURCES: https://www.dezeen.com/2025/12/02/rebrands-logo-2025/https://www.fastcompany.com/91459850/7-designers-on-the-most-influential-rebrands-of-2025https://techcrunch.com/2025/10/29/grammarly-rebrands-to-superhuman-launches-a-new-ai-assistant/https://www.fastcompany.com/91375345/la-z-boy-rebrand-new-logohttps://hyperallergic.com/people-really-hate-the-philadelphia-art-museum-rebrand/https://apnews.com/article/cracker-barrel-new-logo-why-ceo-stock-c64a8ae259cc1bcaa27aae89df56c961The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.youtube.com/@TheMarketingGatewayCopyright 2025, The Research & Planning Group, Inc.