EPISODE · Mar 26, 2018 · 35 MIN

Be Noteworthy

from Marketing Your Attraction · host Seasonal Entertainment Source Magazine

Main Topic: Use collaborative idea sessions with your team to become newsworthy. Notes: Melanie from T Brand Studios on T.R.U.T.H. (Teachable, Reputable Sources, Uniqueness, Teachable, & Human Connection). Move from Product to Role and to Emotion. Duncan Wardle (Previous VP of Innovation): Use Naive Experts. Write down all the rules and then think about breaking one. Reword it. Use "Yes and" to nuture ideas in your team. Force Participation. References: Social Media Marketing World; King's Island Blog; Duncan Wardle.

Episode metadata supplied by the publisher feed · Published Mar 26, 2018

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