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Marketing Your Attraction

by Seasonal Entertainment Source Magazine

The "Marketing Your Attraction" Podcast is essential listening for every member of the Attractions Industry, including theme parks, haunted houses, escape rooms, family fun centers and more. Every episode takes listeners on a deep dive into a different marketing topic and how it applies to the Attractions Industry. Hosts Brad and Philip have spent over a decade in the industry and bring a total of over 20 years of combined marketing experience. Subscribe now for your regular dose of marketing insights.

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Episodes

  1. Unlocking TikTok for your Attraction

    Hello marketers, I thought you'd enjoy this deep dive into the process that helped this attraction go viral on TikTok. Josh Sumsion from Dead City Haunted House comes on to discuss the process behind their TikTok videos, some of which are going viral. Here’s what you need to know to get your…

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  2. What Do You Say To Them? How to personalize your messaging during the pandemic

    This podcast is a recording from a recent panel on personalizing your messaging to guests in preparation of opening your attraction this season. The discussion is divided into three sections—recommendations about messaging for guests before you open, while guests are on-premises, and after it...

  3. Live Coaching Call with Jewish Escape Room 'OneBefore'

    For the first time on Marketing Your Attraction, we bring a listener on the show for live coaching. Gamliel Beyderman is Founder of OneBefore, America's First Jewish Escape Room in Brooklyn New York. Visit OneBefore here: onebeforeescape.com.

  4. How To Use Story in Your Marketing and Drive Revenue

    Scott Swenson joins us on the podcast to discuss the impact Story has in marketing your attraction. Scott has a new book out: Follow the Story: The Foundation of Every Great Attraction Follow the Story’s synopsis reads, “An attraction is most effective when it follows a path and takes guests on a...

  5. Adapting your attraction to a new target market’s culture

    Main Topic: Adapting your attraction to a new target market’s culture Step 1: You should have the demographic and psychographic analysis of this new target market done. Additionally, your team must have decided the new market is worth testing. Step 2: What that we’re doing now needs to change?...

  6. Content Marketing Defined

    Content Marketing is one of the most misunderstood tactics, and we explain it all in this episode. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and…

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  7. Marketing Your Attraction Episode 30: Coming up with better ideas

    Where do ideas come from? What makes someone creative? How do I get better ideas? Discover the process and best practices behind brainstorming in this episode.

  8. Episode 29 - The Advantages & Threats of Experiential Marketing Experiences

    Experiential Marketing Experiences are increasing in number and complexity. Some experimental marketing campaigns are nearly identical to attractions! We discuss the benefits and threats posed by this new form of campaign. A quick overview of the different ones that we have experienced: The...

  9. [Marketing Your Attraction] The quick & dirty Marketing Plan

    Struggling with your attraction's marketing plan? This episode walks you step by step through a marketing plan. Download the template from our email list!

  10. Marketing Your Attraction: Marketing’s Role In Recruiting

    NEWS/Quick-Takes: The Halloween season is starting much earlier than usual and the Theme Park Halloween landscape is shifting to keep pace. See Festival del Terror at 6 Flags Mexico, the early Cedar Point opening of HalloWeekends, and Knott’s. Follow news from the Haunted Attraction Network for...

  11. Adding Value to Your Attraction (AKA Rethinking Upcharges)

    NEWS/Quick-Takes: Amazon has YouTube envy: https://www.bloomberg.com/news/articles/2018-08-15/amazon-wants-twitch-to-be-a-youtube-competitor?mod=djemCMOToday Theme Park Announcements: Canada’s Wonderland Six Flags Magic Mountain Carowinds Scary Farm Skullcandy creates live concert series as part…

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  12. Groupon and the Art of Discounting - A Cautionary Tale

    NEWS/Quick-Takes: This 18+ Horror-Themed Campground Is The Most Disturbing Place To Go Camping: https://www.narcity.com/ca/on/toronto/travel/this-18-horror-themed-campground-near-toronto-is-the-most-disturbing-place-youll-ever-go-camping Six Flags launches loyalty program:...

  13. Your Guide to Working With Marketing Agencies!

    The hosts walk through best practices for working with marketing, creative, and media buying agencies for your attraction. NEWS/Quick-Takes: Physical products are more valuable than digital products -...

  14. SEO - Search Engine Optimization For Beginners

    NEWS/Quick-Takes: Empty Malls - https://digiday.com/marketing/online-retailers-using-empty-mall-spaces-test-products/ The Science of Storytelling - https://marketingland.com/the-science-of-storytelling-245561 The Expanding Market: “DXB Entertainments saw the number of visitors to Dubai Parks and...

  15. Navigating Review Websites

    NEWS/Quick-Takes: Alien: Descent vs. The Void Midsummer Scream: A great convention chuck full of marketing examples for attractions. All the attractions in the Southern California area participate and each is a great example of attractions connection with guests at conventions. Track the hashtag...

  16. Digital vs. Traditional Marketing for big and small attractions

    NEWS/Quick-Takes: Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.html Reviews of Comic-Con Activations including escape rooms: https://www.hollywoodreporter.com/live-feed/jack-ryan-walking-dead-san-diego-comic-con-activation-hits-misses-1128727 TEA Masters:...

  17. Picking Partners: How To Evaluate Sponsorship Opportunities

    Picking Partners: How To Evaluate Sponsorship Opportunities NEWS/Quick-Takes: Elevating Moments Into Lasting Memories article: http://bradjashinsky.com/memorable-moments-themepark-attraction/ Live stream from a roller coaster: http://bradjashinsky.com/live-stream-roller-coaster/ Changing The…

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  18. Ask More: A Simple Guide to Asking More Effective Guest Survey Questions

    NEWS Blooloop’s Top 50 Theme Park Influencer List An interesting read to see the diversity of the industry. https://blooloop.com/blooloop-50-theme-park-influencer-list/#top50 How Cedar Fair Scaled An Immersive Mobile Experience Jim Denny VP of eCommerce:...

  19. How do you set Prices for your attraction?

    How do you set Prices for your attraction? Pricing is expensive or cheap depending on who you are targeting, therefore, framing & testing is critical. NEWS/Quick-Takes: California Data Privacy Law Passes “The bill -- AB 375, or the California Consumer Privacy Act -- turns the tech world's…

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  20. Which social platform should I use for my attraction? The Social Media Starter Kit.

    There is no easy answer to which platform you should choose, but here’s a guide to follow! NEWS/Quick-Takes: Instagram TV is pulling us ever closer to a future full of tall videos https://www.popsci.com/instagram-tv-is-pulling-us-ever-closer-to-future-full-tall-videos “Everyone spends time on...

  21. How To Not Squander Media Attention. Just imagine the look on your team’s face...

    Just imagine the look on your team’s face when you receive that extra media coverage! How would you feel if your next media event makes a difference? Combining some recent experience from Great America’s new roller coaster with pointers from “The Art of Gathering: How We Meet and Why It Matters”…

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  22. How do you use retargeting? The cornerstone conversion tactic for your attraction explained.

    The hosts discuss tracking versus email list retargeting and the best examples for using each at your attraction. “Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database.” NEWS/Quick-Takes When…

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  23. Can you explain what you do in one sentence?

    Your listener challenge: Explain what you do in one sentence using a Character, a Problem, a Plan, & vision of Success. Using pointers from “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller (available here: https://amzn.to/2kOGSFY) we discuss the importance…

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  24. Episode 13 Marketing Your Attraction Podcast_mixdown

    People buy the products they can understand the fastest. The hosts discuss simplifying concepts and campaigns using principles from “Make it Stick” and “Building a Story Brand.” Make it Stick: https://amzn.to/2xm6xPn Building a Story Brand: https://amzn.to/2IV9U5h News -Pew Research Center report...

  25. In the Era of AI, Business Partnerships Differentiate

    The hosts discuss the value of local business partnerships. News: Google Duplex, Skorr, AI Influencers. Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFF Free Subscription to...

  26. Elements of the Modern Press Kit

    We explore press kit essentials and media pitches. Subscribe for expanded show notes: www.marketingyourattraction.com Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFF Free...

  27. Influencer Marketing

    Influencer Marketing is evolving rapidly and is a significant tool is today’s marketing toolkit. Dive into use examples, dos, and don'ts in this episode. News: Instagram payments & a warning on ‘experts.’ Subscribe: www.marketingyourattraction.com

  28. Frame Ideas For Meaning

    Ideas stick because they tap into emotion via our ‘Profound Motivation.’ As marketers, we frame ideas to tap into emotion, but often disregard the Profound Motivations of guests. We discuss the concept of framing for higher level motivations. News: Google Rules The World, but so does Facebook;...

  29. Trends in The Social Landscape

    Main Topic: Trends in The Social Landscape News Items: Once focused on scale, Hearst is cutting back on aggregation and viral fluff Disney Parks App Campaign Example: Google Connect LIVE Subscribe here: www.marketingyourattraction.com

  30. The Impact of America's Evolving Demographics

    “For the first time in human history, people aged 65 and older will outnumber children under age 5.” Mass market is over and demographics are changing. What can you do to appeal to older adults? News: “The Dubai-listed Legoland operator received 851,000 visits in the first quarter of the year, an...

  31. How To Break Up Projects For Outsourcing

    News: Museum of selfies https://archpaper.com/2018/04/museum-selfies-graces-glendale-limited-time/#gallery-0-slide-0 “The relationship between people and art has changed,” Mamedov told Mashable. “Now people don’t want to just be a silent consumer, they want to be a part of the art. There are many...

  32. Scaling Your Team: When & What

    Main Topic: Outsourcing is a necessity in today's workforce; we help you decide when and what can be outsourced. News: Facebook Data Breach: https://marketingland.com/facebooks-removal-of-third-party-targeting-data-what-we-know-237260 Snapchat Advertisers can now target ads based on a radius…

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  33. Be Noteworthy

    Main Topic: Use collaborative idea sessions with your team to become newsworthy. Notes: Melanie from T Brand Studios on T.R.U.T.H. (Teachable, Reputable Sources, Uniqueness, Teachable, & Human Connection). Move from Product to Role and to Emotion. Duncan Wardle (Previous VP of Innovation): Use...

  34. Always Ask Why : Episode 3

    Main Topic: Begin with 'Why' for any project at your attraction. Involving marketing early on to help with the 'Why' makes the entire process more efficient. References: "Purple Cow" by Seth Godin and "Start with Why" by Simon Sinek. News: PGAV Attraction of the Non-attraction:...

  35. Marketing Your Attraction EP 02: Crafting Memorable Moments Using Elevation

    Main Topic: Use 'Elevation' to craft memorable experiences for guests at your attraction. Summarized from "The Power of Moments" by Chip & Dan Heath. News: General Data Protection Regulation (GDPR) Google's Mobile First Index (Why websites need to be mobile friendly) Snapchat Rolls Out New...

  36. Don’t Build Your House on Rented Land & The Great Newsfeed Crisis of 2018

    Brad & Philip discuss the concept of ‘Don’t Build Your House on Rented Land’ and how it relates to your marketing efforts in developing addressable audiences. The News is all about Facebook’s revision to their newsfeed algorithm. Subscribe to our email list for extra content:...

  37. 3 Ways Attractions Use PR Companies To Make Money

    Tyler brings the main topic of how attractions use Public Relations to protect, enhance, and build their brand. Philip discusses the news: 'Facebook, despite information that their audience numbers have been inflated, continues to evolve their platform. Here are 3 surprising changes that...

  38. Marketing Monday: List Building, The Fake News Epidemic, & The Fall of Vine

    Tyler and Philip discuss list building, the Fake News Epidemic on Facebook, Instagram's growth, and the death of Vine- all in the context of Themed Attractions. For 2017- We want to know what YOU want to hear and how we can help. Let us know here: hauntedapplication.com/

  39. Introducing: Season 2 of Marketing Monday

    Tyler and Philip discuss their upcoming season and shift to Themed Entertainment Marketing, Google's new Pop-up Policy, and interview Scott Swenson. We want to know what YOU want to hear and how we can help. Let us know here: http://hauntedapplication.com/

  40. The Evolution of Facebook

    What? Facebook is evolving! Founded in 2004 Facebook became the fastest company ever to reach $250 Billion in July of 2015, and now 5 accounts are created every single second. Continued Growth of this nature is a difficult thing for a business, and Facebook has made many changes to stay relevant....

  41. The Wonderful World of Instagram

    This show is all about Instagram! Facebook's image driven social site may be a little young, but there's no doubting their power or intent to capture more of the social market. We'll talk tips, stats, guidelines and a little theory to give you a crash course.

  42. The Role Social Plays In Your Marketing

    Tyler is back! This week Philip goes through his class from West Coast Haunters Convention on the role that social plays in your marketing and Tyler puts on the 'Haunt Owner' hat to ask questions. This week is a little dense, but you can get the notes by texting "HAUNTER" to 33444.

  43. With Facebook Eating The World, Will Google Save Us?

    Sean Norman from Wells Township Haunted House shares his marketing experiences for the 2015 haunt season and Philip recaps news on Google Ad changes, the Google Accelerated Mobile Project, and reads another of Austin Smoot's article "Social Media Marketing: Everything You Need to Know."

  44. Haunt Marketing 101: Three Questions every haunter should be asking

    In this bonus episode, Philip reads "Haunt Marketing 101: Three Questions every haunter should be asking" by Austin Smoot; this article is from the March edition of The Haunt Journal. You can read the full article in the March edition of The Haunt Journal. To get your free digital copy of the...

  45. Tripling Your Haunt's Attendance Using Social

    Philip sits down with Zach from Sir Henry's Haunted Trail to discuss what marketing Zach used to triple his attendance in 2015. Philip also discusses a great contest example from DVD.com. This episode is sponsored by Haunt Nation (join 32,000 Halloween & Horror Addicts as they share everything…

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  46. Part 2- A Look At Haunt Marketing Gone Right & Wrong

    This episode finishes out our two-episode subject: reflections on haunt marketing experiences from our hosts. This week Tyler discusses his past marketing trials as Creative Director for Scream Park in Lexington. Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by...

  47. Bonus: The 3 Myths of Social Media Marketing

    In this short bonus episode, Philip reads "The 3 Myths of Social Media Marketing" by Austin Smoot of Specter Media. This article appeared in the January Issue of The Haunt Journal. Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting...

  48. A Look At Haunt Marketing Gone Right & Wrong

    Tyler and Philip are back for 2016! This episode has several raves and a rant at the beginning, and then goes into a two-episode subject: reflections on haunt marketing experiences from our hosts. This week Philip discusses his past marketing trials, and next week Tyler will dive into his. Get on...

  49. Checkmate: A Simple Message That Fills The Market Hole.

    Tyler and Philip return to the most important (and difficult) concept for haunters and all businesses- Positioning. This one is very dense, but crucial to make sure that your marketing dollars are not completely wasted. Specific industry examples are discussed, along with theories from the book...

  50. Budgeting: How To Determine Your Marketing Budget.

    Tyler and Philip discuss different methods for determining your marketing budget, share some real haunt examples, and discuss agency costs. Reminder that 2016 applications to be included in the Haunted Attraction Network are only open for the next month: http://hauntedapplication.com/ Get on The...

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ABOUT THIS SHOW

The "Marketing Your Attraction" Podcast is essential listening for every member of the Attractions Industry, including theme parks, haunted houses, escape rooms, family fun centers and more. Every episode takes listeners on a deep dive into a different marketing topic and how it applies to the Attractions Industry. Hosts Brad and Philip have spent over a decade in the industry and bring a total of over 20 years of combined marketing experience. Subscribe now for your regular dose of marketing insights.

HOSTED BY

Seasonal Entertainment Source Magazine

Produced by Philip Hernandez

Frequently Asked Questions

How many episodes does Marketing Your Attraction have?

Marketing Your Attraction currently has 64 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Marketing Your Attraction about?

The "Marketing Your Attraction" Podcast is essential listening for every member of the Attractions Industry, including theme parks, haunted houses, escape rooms, family fun centers and more. Every episode takes listeners on a deep dive into a different marketing topic and how it applies to the...

How often does Marketing Your Attraction release new episodes?

Marketing Your Attraction has 64 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Marketing Your Attraction?

You can listen to Marketing Your Attraction on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Marketing Your Attraction?

Marketing Your Attraction is created and hosted by Seasonal Entertainment Source Magazine.
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