Be So Good at the Basics That You're Cutting Edge

Roger Sitkins joins Brent for another episode of The Agent Leader, focused on a great Joe Calloway quote - "Be so good at the basics that you are considered cutting edge." This idea speaks so much on everything we do at Sitkins with independent insurance agencies, focusing on consistency in the basics to build success. Listen in for a great conversation on asking for referrals, low-risk practice, having points of differentiation, and more key points of creating a true sales organization. If you're ready to get great results for your insurance agency and go through a 90-day Deep Dive with our coaches, visit www.sitkins.com/aim Joe Calloway books mentioned: Becoming a Category of One Be the Best at What Matters Most To view the video of this podcast or read the transcript: https://www.sitkins.com/blog/be-so-good-at-the-basics-that-you-re-cutting-edge #InsuranceSales #InsuranceAgent #SitkinsistheSolution #InsuranceTraining Need total agency training? The Sitkins Group, Inc coaches offer dynamic training programs, both online and in-person, for independent insurance agencies. Learn more about our All-Inclusive agency training programs for producers, agency owners and account managers here: www.sitkins.com/programs To learn more about our producer sales course: www.sitkins.com/profit Want to see all of the events we have coming up? www.sitkins.com/eventcalendar Subscribe to our channel: www.youtube.com/c/Sitkinselect Listen to the Agent Leader podcast: www.sitkins.com/podcast