Be Sure You Are Ready To Start A Podcast

We love helping businesses start their podcast for the right reasons.What are the right reasons?They depend on the business marketing goals and how this new marketing tool is cohesive with their other marketing objectives. This is day 19 of my 31 day podcast challenge.Your business may be going into podcasting for all the wrong reasonsBecause a potential podcaster often doesn’t consider the work involved with making one episode. It can cause problems for the whole marketing teamYou might see the term podfade as you are researching podcasting. This is where a podcast starts producing fewer and fewer consistent episodes.There is a significant amount of podfading among new podcasters because they went into podcasting for all the wrong reasons. They’ll look at successful podcasters in particular business categories and try to mimic that business’ podcast because of its success.They assume that it’s super easy and doesn’t require much to get started. And podcast hosting companies make it easier every day to enter into the industry.Some businesses and entrepreneurs launch their podcasts and immediately find super success with them. But it rarely happens because of podcasting directly. These businesses often come into podcasting after building communities through other methods, like blogging or social media.They only see the results and none of the workWhen an entrepreneur enters into the podcast industry for fame and fortune only, they only see the results, but none of the work behind the results.Building and growing a podcast typically takes more effort than what the finished product shows you. Podcasting requires creativity and persistence.This is just some of what Circle270Media Podcast Consultants do for our clients.Research and find a podcast hosting platformAcquire an URL for the podcastGet a website for the showResearch the pros and cons of a format for the showAre you going to create an interview or solo show?If it's an interview podcast then how are you going to acquire guests?Do you want a co host?If you go solo, how far in advance can you plan out contentDetermine how long the show should the show beThink how many episodes should you publish in a certain amount of timeSchedule time to create episodesFigure out how to upload themLink the RSS feed to the podcast aggregators/podcatchersCreate show notesTranscribe the podcast episodeStart social media campaignsSet up email subscribe optionsOutside of what my consultancy does, you will need to..Purchase the equipment to record and editLearn how to use the equipmentLearn how to edit your audio Podcasting greatest strength is how easy it is for starting a showPotential podcasters hear the finished product and think “That sounds easy, I can do that.” They don’t consider the actual workflow of the podcast production. A podcast workflow will look like this:This is just some of what Circle270Media Podcast Consultants do for our clientsBrainstorm show ideaOutline show talking pointsSchedule guests (if an interview show)Set up equipmentRecord the showEdit the showWrite show notesSchedule marketing for episodeWrite email blastsUpload episodeShare episode with followers and fans Do you have the time to let your podcast organically grow?Most new podcasters are working to build a community and a show Organically growing means you may never get to 10,000, 20 or 30,000 downloads an episode – and being okay with that. Real success in podcasting means you have realistic expectations for YOUR show and YOUR audience. You’re not comparing yourself to anyone else. You’ve found your voice, your audience, and you’re providing them ongoing, can’t miss an episode, value.Recorded in Studio C at Channel 511, in the Brewery District, downtown Columbus, OH.Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.Subscribe to my free daily Open The Mic Newsletter at www.circle270media.com. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar.Email us at [email protected] to set up time to talk more about your new or established business podcast.www.circle270media.comwww.notetofutureme.comMe - Brett JohnsonLinkedIn - bretthjohnsonFB - circle270mediaTwitter - circle270mediaI want to thank ArchesAudio dot com for the music you're hearing. They provide audio to podcasters for free as long as you give them some accreditation in verbally in your podcast as well on the show podcast notes.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy