Be Yourself: How Authenticity Wins and Attracts Your Dream Clients

I bet you've heard the admonition, "be yourself," more than a few times in your life. Sharing your authentic voice helps build that know, like, and trust factor that is key in attracting your dream clients. If you feel like your true voice is trapped, then being yourself is not going to be easy to do. Women who start businesses after age 50 may find they carry childhood communication patterns that hinder their business growth. But what if I told you it's possible to break free from these limitations and authentically connect with your audience? Show Notes | Transcript "There are people out there that need you and you owe it to them to be out there where they can find you." - Gloria Grace Rand In this heartfelt episode, I open up about my own journey of rediscovering my voice after years of dimming my light. From growing up in a challenging family environment to navigating the business world, I share how old communication habits can manifest in unexpected ways - from people-pleasing to perfectionism in content creation. Discover how to: Recognize the impact of childhood communication patterns on your business Overcome perfectionism and fear of judgment in content creation Embrace vulnerability to create deeper connections with your audience Align your marketing with your authentic self for greater impact Key insights include: Why self-acceptance is crucial for effective communication in business How raising your vibration can improve both spoken and written content The power of personal practices like singing or chanting in healing communication blockages Why sharing personal stories, including challenges, can attract ideal clients I also introduce the L.O.V.E. method, a powerful approach to self-discovery and authentic communication that has transformed my own business. Plus, I share a taste of light language, a unique sound modality that can help clear emotional blockages and support healing. Whether you're struggling to find your voice in marketing or seeking to deepen your connection with clients, this episode offers practical insights and energy-shifting techniques to help you communicate more authentically. Tune in to start your journey towards sharing your true voice and attracting the clients who need you most! Resources: Listen to the episode about Somatic Healing here: https://gloriarand.com/somatic-healing-a-womans-path-to-intuitive-leadership/ Listen to the episode about Overcoming Perfection Paralysis here: https://gloriarand.com/stop-tweaking-start-thriving-how-to-overcome-perfection-paralysis/ Schedule a 30-minute Light Language healing session here: bit.ly/LLEpodcast30 Join the Soulful Women's Network bit.ly/soulnetwork Receive daily inspirational email messages: bit.ly/LoveLightNotes Need support? Go to engagewithgloria.com to schedule a call. Connect with Live Love Engage: Send Gloria Grace a message ☕ Support the podcast ❤ Love this episode? Leave us a review and rating LinkedIn: Gloria Grace Rand Facebook: Gloria Grace Rand YouTube: Gloria Grace Rand TRANSCRIPT Namaste. What if the way you learn to speak up or stay quiet as a child is now blocking clients from finding you and what you have to offer? Well, today we're going to break those old patterns and help you find the real voice your business needs to thrive. But first, as always, I want to welcome you to Live Love Engage, especially if this is your first time. Joining us, I am Gloria Grace, founder of Align to Shine Academy, and I empower women over 50 to step into their highest potential with clarity and confidence. And this topic today about learning how to really share your authentic voice is one I resonate with so much because it's something that I have to do. A big sigh there for a second. Oh, it's something that has been a process. I've had to. I've had to. I was going to say learn, but I feel like it's more relearn because of course, when we're children, it's natural to be able to speak up and say what we think and just be bold. And sometimes, though, that boldness or speaking up isn't always appreciated. And it can start early. And in particular, if you have grown up in a family with some kind of trauma or abuse. I grew up with an alcoholic dad and a lot of also yelling between my parents and my older siblings. And I. The lesson I took away from that was to really start dimming down my light, especially around my family. Now, I was pretty good in school. I would, you know, be able to speak up. I was a member of the Girl Scouts and I, I was happy being, you know, taking part in speaking up there, but definitely around my family and also in stressful situations, in conflict, like, I was bullied as a, as a kid, especially in middle school, I didn't handle that very well. I didn't know how to really stick up for myself. And those patterns started carrying over into adulthood. Now, not when I first started working for companies and when I was an employee, I was okay. But when I started my own business way back in 2009 and I had to go to networking meetings, for instance, and I had to talk about what I did, and I had to essentially sell my services, sell me on potential clients. Oh, man, that was challenging at the beginning and even now. Wow, it's interesting. Oh, my goodness. My. What is it? The solar plexus, I think, area, my little tummy area is already getting little in the memory of that. It's getting little bit anxious because it remembers. Our bodies are so powerful and they hold, they store emotions and memories. And I'VE had amazing people on the show go back and watch who talk about somatic healing. Marbeth Dunn was a wonderful person I had on a few months back. Go find that. I may see if I can link to that in the show. Notes. Maybe I should take, I'm going to put a quick note here on my, on my little notepad about that because that wasn't on my plan today when I have my little, have my little notes about what I want to talk about today. And yeah, because that just came up spontaneously remembering. So this, I'm going to go into why this is important, but. Well, actually, yeah, so why is this important? Let's talk about this. How can this impact. So these patterns that happen to me and it happens to a lot of us, in particular women, I think, who go into business when these patterns that we learn as a child, whether it is to, maybe it's to overspeak or it is to be silent, it can translate into things like being a people pleaser. That's definitely what I learned how to do. And when you are a people pleaser, then you are, you're doing everything you can to please everybody. And how that shows up in business is perhaps you are keeping your fees artificially low because you want to attract everybody as a client instead of figuring out who is that exact right client and then pricing it accordingly. So that's, that's one thing. Or it's people pleasing can show up in business as again, sort of you're, you're following the crowd in your marketing and not being authentically who you are. And that's not gonna, that's not gonna work very well. It might work initially for a little while, but then people are gonna recognize that that's not who you are. That's not your unique voice it can create. You can start being a perfectionist in content creation, which that means maybe it takes you either forever to publish something because you want it to be just right, or you never get around to publishing something or like doing a social media post because you want it to be just perfect. And my lesson that I've learned on this is get it done, get it out there. Like for your website, for instance, you can always go back and tweak it. You can always go back and change it. But if you're, let's say you're just starting a business or maybe you're pivoting a little bit now in your business and that happens a lot to a lot of us as we get older and maybe our business is going in One direction. And now we're feeling called to do something different. And so we pivot into a new direction and the website doesn't totally reflect that. So now you're gonna have to go back in and make some changes and that's okay. I'm still in the process of revamping my own website to reflect my direction now as opposed to being strictly an SEO copywriter, which is what I started my business doing it 2009, I was helping businesses to get found on Google, you know, in the search engines. And I still do that. And I also do a lot more deeper work because in being in business all of these years now, I learned that mindset patterns like not being able to share your authentic voice impact how you show up online. And, and so I am really committed to providing help in that area to do this mindset work and this healing work through different energy modalities to be able to help you to align with your inner self, your higher self, so that you can then shine in business and you can attract the clients you want to attract and start posting content that reflects that. So what was my point? Oh yeah, that's right. So I'm still working on my website is, continues to be a work in progress as I'm, as I'm slowly transitioning that over. And, and that's, and also one of the other ways that communication, we wind up not sharing our authentic voice is because we are, we want approval, whether it's from our clients or our co workers. And again, that kind of stems from, you know, maybe as a kid where you might have felt like you really wanted approval from your parents or from your teachers. And so then you're afraid that, oh, if they hear, if they see the real me, maybe they're not going to like me. And so you get into this self judgment, which I'm telling you is not a good place to be. Again, been there, done that, and not wanting to do that anymore because it feels so good when you can just be who you are and not worry so much about what other people think. Because here's the, here's the deal, folks....