Bean Appétit! Jelly Belly® Evolves Brand Identity with New Campaign and Curated Collections

In this episode of BC Food News, host Jennifer English focused on the 'Bean Appétit' campaign from Jelly Belly®, one of the global confectioners by Ferrara Candy Company. Jelly Belly has redesigned its image for a younger generation, featuring a new brand look, digital short films, and curated collections of gourmet jelly beans, squeezing in the experience of tasting sunshine-warmed cherries or freshly-popped popcorn in a mere jelly bean. Jelly Belly's Global Marketing Director, Lauren Pezza, highlighted that the newfound direction leans towards providing 'wow' flavor experiences for every mood. To learn more about the brand makeover and product variations, listeners can visit JellyBelly.com or its official social media handles. POST dataHome | Jelly BellyTikTok - Make Your DayInstagramHome | FerraraFerrara | [email protected] | LinkedIn