Beaten by a Cheap Agent? How to Compete Without Dropping Your Fee

You’ve just lost a listing to a cut-price online agent charging a third of your fee — now what?In this episode, I answer a frustrated but familiar question: “How am I supposed to compete with these budget brokers?” If you’re sick of being undercut and wondering whether to slash your fee just to survive, stop right there.Here’s what we unpack:•Why dropping your price isn’t the solution•How to build value that makes 1.5% look like a bargain•The mindset and messaging shift to win clients without racing to the bottomIf you’ve ever felt deflated after losing out to a low-fee competitor, this episode is your reset button.🎧 Hit play and learn how to sell your value — not your price.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com