Beating "I'll Think About It". Retail Science & the Ultimate Optical Playbook with Kayla Ashlee & Eugene Shatsman

If your optical felt different in 2025, you weren't imagining it.  Across the country, practices saw capture rates slip, exam-onlys rise, and patients walk out the door with a fresh refraction, buying absolutely nothing. We know this isn't temporary, so the Power Hour is not waiting it out, we're getting proactive.  This week, Eugeneand Kayla Ashlee, CEO of Spexy, collaborate againbecause she is obsessed (in all the best ways) with the real levers that move optical revenue. Unlike most conversations about capture rate, she helps her clients go far beyond pricing and "consumer sensitivity." Leveraging the data points from real practices she works with, Kayla breaks down human influence, retail science, merchandising psychology, and the subtle behaviors inside your practice that are pushing patients away instead of drawing them in.