Beatrice Gutknecht: f*ck rebranding. Instead, Craft Unique Identities that beg customers for more.

What do a military coup, personal loss, and the fierce world of branding have in common? They’ve all shaped Beatrice, the visionary behind Badassery by B, into a relentless force in the world of authentic branding. Kerry Guard learns from Beatrice Gutknecht, founder of Badassery by B, about the importance of branding in driving business success. Beatrice shares her journey from adversity to empowerment, emphasizing that branding is not just about aesthetics but is a crucial fuel for business growth. They discuss the challenges of building connections, the need for a strong brand voice, and the importance of repositioning in a competitive market. The conversation highlights the significance of customer feedback in shaping brand strategy and the necessity of being authentic and engaging in B2B marketing.Discover your brand's secret weapon by subscribing to the Badass Mob Newsletter: https://www.badasserybyb.com/the-badass-mob-newsletterMKG tailors digital marketing strategies for B2B SaaS making every impression count: https://mkgmarketinginc.com/Learn more from Kerry and her Marketing Team in bite-sized content on YouTube: https://www.youtube.com/@ttwtmlWant to find your inner creative?  Go on an adventure with Your Podcast Sidekick who's now hosting done-for-you D&D Adventure Parties: Connect on LinkedIn to book an adventure party today: https://www.linkedin.com/in/elijah-drown/ (00:04) - Brand Strategy for Revenue Growth (10:54) - Strategic Repositioning for Brand Growth (27:30) - Developing Brand Voice for Consistency (33:58) - Building Consistent Brand Voice for Success (38:24) - Building Brand Messaging for Connection (55:20) - Embracing Morning Workouts and final thoughts