Become Incorruptible - The Truth Behind Successful Businesses | Eric Ries - E700

Join Jeremy Au on the BRAVE Southeast Asia Tech Podcast for an exclusive masterclass with Eric Ries, legendary author of 'The Lean Startup' and the new book ‘Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great’. They dive deep into the future of company building, how the AI boom is dramatically accelerating startup velocity, and why the standard venture capital playbook is often fundamentally broken. Eric reveals insights from his new research on corporate governance, explaining why ruthless business practices actually destroy long-term value and how true trustworthiness is a company's greatest asset. Essential listening for founders, operators, and VCs across Singapore, Indonesia, Vietnam, the Philippines, Thailand, and Malaysia who are looking to scale resilient, high-integrity startups. Watch, listen or read the full insight at https://www.bravesea.com/blog/become-incorruptible-eric-ries Get transcripts, startup resources & community discussions at https://www.bravesea.com WhatsApp: https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e TikTok: https://www.tiktok.com/@jeremyau Instagram: https://www.instagram.com/jeremyauz Twitter X : https://x.com/jeremyau LinkedIn: https://www.linkedin.com/company/bravesea English: Spotify | YouTube | Apple Podcasts Bahasa Indonesia: Spotify | YouTube | Apple Podcasts Chinese: Spotify | YouTube | Apple Podcasts #US #Startup #Founder #Author #startupbook #Podcast #southeastasia #techpodcast 00:00 - Introduction & The Myth of Ruthless Business 01:21 - The Origin Story of "The Lean Startup" 04:24 - Achieving Product-Market Fit During a Recession 07:19 - Eric's Identity Shift: From Engineer to Global Author 09:23 - How "Lean Startup" Principles Apply to the AI Boom 12:00 - The New Book: Protecting Your Company's Mission 18:35 - Why "Good Governance" Can Actually Destroy Value 23:55 - Overcoming the Pressure to Exploit Customers (The Costco Example) 32:21 - Founder Transitions & The Story of Novo Nordisk 38:28 - AI Agents vs. Human Creativity: Eric's Contrarian Take 41:00 - AI Fact-Checks Eric Ries Live 43:04 - Key Takeaways & Conclusion