EPISODE · Jun 9, 2021 · 32 MIN
Lunch Hour Legal Marketing : Bedlam Breakdown: Tactical Takeaways
from Lunch Hour Legal Marketing · host Legal Talk Network
If your firm recognized Memorial Day on social media, there’s a chance the celebratory language fell flat against the occasion’s solemnity. Gyi and Conrad explain how to recognize holidays from a business perspective appropriately. Search engine optimization leads the news with the release of The State of Link Building Report 2021, controversy over Google penalizing a firm for link practice relating to a scholarship it provides, and the latest Google Core Update. Confused? Gyi says not to worry and explains the three things you really need to know. Looming large in the marketing space is the shift to user privacy by the big players, namely Apple, Facebook and Google. Gyi and Conrad chat about what the shift will mean to marketers. Listen for the bottom line on cost and creativity. Conrad and Gyi round out the episode with six tactical takeaways from their recent Bedlam legal marketing conference. Topics include conversion and local SEO approaches, the counterintuitive value of no-follow links, and the benefit of testing title tags regularly. The world isn’t standing still. Neither should your marketing strategy, they advise. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
If your firm recognized Memorial Day on social media, there’s a chance the celebratory language fell flat against the occasion’s solemnity. Gyi and Conrad explain how to recognize holidays from a business perspective appropriately. Search engine optimization leads the news with the release of The State of Link Building Report 2021, controversy over Google penalizing a firm for link practice relating to a scholarship it provides, and the latest Google Core Update. Confused? Gyi says not to worry and explains the three things you really need to know. Looming large in the marketing space is the shift to user privacy by the big players, namely Apple, Facebook and Google. Gyi and Conrad chat about what the shift will mean to marketers. Listen for the bottom line on cost and creativity. Conrad and Gyi round out the episode with six tactical takeaways from their recent Bedlam legal marketing conference. Topics include conversion and local SEO approaches, the counterintuitive value of no-follow links, and the benefit of testing title tags regularly. The world isn’t standing still. Neither should your marketing strategy, they advise. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Lunch Hour Legal Marketing : Bedlam Breakdown: Tactical Takeaways
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