Bees, BYSS & Bouncing Back: Jason Runo's Story

Jason Runo’s journey is one of resilience, reinvention, and redefining success on his own terms. Growing up in financial hardship, he learned early on the value of hard work but also the emotional weight that money (or the lack of it) can bring. His career took him through multiple industries, from media and comedy to unexpected ventures like beekeeping. But the turning point came during the COVID-19 pandemic when he lost everything, forcing him to start over from scratch.In this in-depth conversation on Financially Incorrect, Jason shares raw and unfiltered insights on the financial struggles that shaped him, the hard lessons learned from navigating different careers, and how he found unexpected success in an industry he never planned for. He dives into the mindset shifts that helped him rebuild, the realities of financial instability, and why chasing traditional success often leads people astray. Whether you’re an entrepreneur, creative, or someone trying to figure out your next step, Jason’s story is a powerful reminder that wealth isn’t just about money—it’s about resilience, adaptability, and knowing when to pivot.