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PODCAST · business

Financially Incorrect

Money doesn't have to be intimidating. The Financially Incorrect Podcast is a fun and informative way to learn about personal finance. Host Barrack Bukusi debunks money myths and reveals the truth behind common misconceptions. Join him with a different guest every week as he helps you achieve your financial goals.

Publisher-supplied feed metadata · PodParley refreshed Sep 9, 2026 · Source feed

  1. 219

    Why Making Hit Songs Doesn’t Guarantee Money in Kenya | Bilha Ngaruiya

    Bilha Ngaruiya has watched Kenyan music change from CDs and physical distribution to Spotify, Boomplay, YouTube and a global streaming economy. She has also seen the uncomfortable side of that transformation: artists can have the talent, the audience and even the numbers, yet still struggle to turn music into lasting money.In this Financially Incorrect Personal Story Edition, Bilha Ngaruiya Country Manager OneRPM takes us inside the business behind Kenyan/African music and the financial lessons that came with it. She talks about the early years of hustling, taking financial risks, experiencing bankruptcy and homelessness, and learning the hard way that a career in music cannot be built on talent and visibility alone.She breaks down what changed when digital distribution took over, why marketing can matter as much as the music itself, how advances can give artists the capital to scale, and why the value of a stream depends heavily on where the listener is. The global market can completely change the economics of an African artist.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro01:45 Her Money In 202504:39 Bankruptcy, CRB And Homelessness08:43 Growing Up With Little Money11:14 How She Entered The Music Business16:37 Her First Music Business Lesson21:08 Building A Digital Music Store24:55 The KES 60K Loan That Changed Everything28:23 Losing Her Job And Becoming Homeless30:07 52 Churches, Almost No Money38:43 Why Gospel Artists Barely Got Paid43:44 Leaving Gospel For Secular Music49:19 The Real Cost Of Being A Female Artist53:57 How Sauti Sol Changed Her Career56:47 Leaving The Gig Economy59:09 Her First KES 100K Salary01:00:32 How Streaming Changed Music01:01:03 The First Time She Saw Millions01:02:04 From Gigs To Big Music Money01:03:29 Learning From Scooter Braun And Global Managers01:04:21 Inside A KES 4M Artist Advance01:06:47 How Labels Calculate Returns01:08:51 Leaving Corporate Life Again01:10:14 Why She Joined 1RPM01:12:45 How Artists Actually Make Money01:13:14 Protecting Music From Piracy01:14:50 Why US Streams Pay More01:17:01 What Artists Give Up For An MCN01:18:40 What Top-Earning Artists Do Differently01:21:26 How Often Should Artists Release Music?01:22:22 Why Artists Spend To Look Successful01:23:47 Taking A Kenyan Song Global01:25:12 What It Costs To Make A Hit01:27:18 What Kenyan Artists Actually Earn01:27:43 How Marketing Increases Music Revenue01:30:10 How Artist Advances Work01:31:33 Why Global Music Marketing Costs More01:35:18 The Money Lessons She Learned01:36:47 The Car She Rented To Look Successful01:38:09 Why Artists Should Stop Faking Success01:39:06 Building A Real Artist Business01:40:31 Final Thoughts

  2. 218

    How a Sermon and Two Books Helped Me Save Millions in UGX | Racheal Natukunda | Uganda Edition

    Rachel Natukunda did not grow up with everything figured out. She grew up seeing what financial security looked like from a distance, worked for her own opportunities, earned a government scholarship, took on part time jobs and eventually saved enough to make one of her first major financial moves: buying a car.In this Financially Incorrect Uganda Edition, Rachel takes us through the money decisions that shaped her career, from learning to save intentionally and using credit to acquire an asset, to a sermon and books that completely changed how she thought about money. Then COVID hit, her transition from employment to entrepreneurship exposed her to a different kind of financial pressure, and she had to rethink how she earned, saved, invested and grew her business.Today, Rachel is building Rankford Global Limited, an HR consulting business, while deliberately putting her money into assets and thinking differently about long term wealth.She also gets candid about the other side of business: hiring the right people, negotiating salaries, what SMEs get wrong about recruitment and why founders should start thinking about people and culture long before they can afford a full HR department.---------------------------------------------------------------------------------------------------------------------------------------Tagore Living Apartment - https://share.google/o2fVbZApFQ1tGWd7nFor all your production needs in Uganda: Contact: +256705098317 / +256786312218 | https://www.cinemaug.com/Access all our links in one place: https://lnk.bio/Financially_IncFor all your production needs in Uganda: Contact: 0705098317 / 0786312218 | https://www.cinemaug.com/Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 – Why The Middle Class Struggles00:19 – Rachel Natukunda’s Humble Beginnings01:00 – How She Bought Her First Car01:27 – The Business Partnership Lesson02:09 – The 2 Books That Changed Her Money02:24 – How To Negotiate Your First Salary08:15 – What HR Actually Does10:05 – Why Bad Hiring Can Break A Business16:30 – How Family Shaped Her Money Mindset30:54 – From University To Earning More43:31 – The Sermon That Changed Her Finances52:56 – How She Learned To Save 20%01:00:00 – How She Started Buying Property01:02:47 – How To Build A Career In HR01:07:25 – The Right Way To Negotiate Salary01:17:37 – How Founders Should Manage People01:23:12 – Rachel’s Rules For Managing Money01:24:47 – About Rankford Global

  3. 217

    How Nani’s Cafe Turned Sober Parties Into Business | Zanelle Wanja | Business Edition

    What happens when you remove alcohol from the party business?Zanelle Wanja’s answer was Nani’s Cafe Party, a Nairobi social experience built around music, coffee, wellness and community.But before Nani’s, Zanelle built Azana Collective, a fashion business that generated strong sales but struggled with high production costs and weak financial controls. The experience taught her a crucial lesson: revenue means little if the economics don’t work.After a year in fintech, she returned to entrepreneurship and built Nani’s differently. What started as free events grew into 350+ person experiences, with paid tickets, major brand partnerships and a flagship home at Gigi Social Club.In this Financially Incorrect Business Edition episode, Zanelle breaks down the lessons from Azana, why free events failed, how Nani’s built a sustainable business model, and whether sober socialising can become a scalable African business.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 – Intro00:27 – Inside Nani’s Cafe Party00:53 – The Rise and Fall of Azana Collective05:26 – Building a Business, Then Losing It13:22 – When Sales Outgrew Financial Discipline16:51 – The Fintech Pivot That Changed Everything18:17 – Why She Bet on Sober Parties26:06 – Can Sober Parties Actually Make Money?31:36 – Why Free Events Failed39:45 – The KSh 1,500 Pricing Breakthrough42:27 – The Event That Finally Sold Out45:20 – Oatly Covers 70% of Event Costs49:37 – Finding Nani’s New Home at Gigi55:32 – The Event That Made The Most Money01:01:46 – When The Business Finally Pays Them01:05:42 – Can Sober Parties Scale Across Africa?01:07:00 – Closing Thoughts

  4. 216

    She Beat Corporate Targets. But Struggled With Money | Wanini Wachira

    Wanini Wachira built a career out of understanding people, selling to them and growing businesses. As Head of Retail at Hotpoint, she has helped drive major growth, including more than doubling branch sales over a three-year period. But her own relationship with money was a very different story.Wanini grew up learning financial discipline from a single mother who knew how to stretch every shilling. Yet as her career progressed and her income increased, so did her spending. At one point, she owned as many as 250 pairs of shoes. Credit cards became part of the picture. A failed investment taught her another expensive lesson. And for a long time, earning more did not necessarily mean keeping more.Then came 40.That became the point at which Wanini stopped treating money as something to manage month to month and started thinking seriously about wealth, risk, investing, emergency savings and retirement.In this Personal Story Edition of Financially Incorrect, Wanini Wachira talks openly about the money mistakes that followed her through motherhood, career growth and corporate leadership, and what finally forced her to change.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 – Wanini Wachira’s Money Story00:26 – 250 Pairs of Shoes05:26 – Breaking the Spending Habit10:00 – What Her Mother Taught Her About Money15:19 – Starting Her Career18:06 – Working While Raising a Child22:08 – Building a Career in Sales28:17 – Keeping Lifestyle Inflation in Check29:15 – Losing Everything in a Fire32:38 – From Sales to Management34:04 – Turning Relationships Into Sales44:11 – The Hospital Deal That Changed Her Career46:29 – Her Tanzania Career Move48:00 – The Passport Incident51:43 – Her Worst Money Habits53:56 – Credit Card Debt54:52 – Rising to Head of Retail57:27 – What Makes a Great Retail Manager59:15 – Winning Customers Beyond the Store01:00:35 – Managing People to Drive Sales01:02:00 – Creating Hotpoint’s Gift Card01:03:46 – The Moto Moto Campaign01:07:10 – Why 40 Changed Her Finances01:09:15 – The Investment That Went Wrong01:10:29 – How She Cleared Her Debt01:12:39 – The Mentor Who Changed Her Money Mindset01:14:15 – Building an Emergency Fund01:16:42 – The Trap of Lifestyle Spending01:17:45 – The Psychology Behind Her Spending01:21:23 – Teaching Children About Money01:24:14 – Lessons From Buy Now, Pay Later01:26:20 – Building Fintech Products01:28:27 – Why She Returned to Hotpoint01:29:29 – Inside Her Role as Head of Retail01:32:34 – Hotpoint’s 5-Year Growth Strategy01:34:32 – What Makes Hotpoint Different01:36:34 – The Price Match Strategy01:39:09 – Growing the Customer Base by 15%01:42:18 – Investing for Retirement01:44:02 – Final Lessons on Money

  5. 215

    She turned her baby Crib into a Premium Furniture Brand |Paradis Nishimwe|Rwanda Edition

    Paradis Nishimwe never set out to build a furniture company. It started with a crib for her baby and eventually became Wood Habitat, a Made-in-Rwanda furniture and interior design business serving high-end homes, hotels and corporate clients.But getting there was far from smooth. At one point, 8 out of 10 products were coming back because of quality problems. The business was under pressure, cash was tight and outsourcing was failing.Paradis responded by bringing production in-house, investing in machinery, fixing quality control and changing how the business managed money. She also took on roughly $30,000 in debt before securing capital that helped stabilise and scale Wood Habitat.In this conversation, she breaks down the hard lessons behind the turnaround, why she avoids bank loans, the importance of demand and cash flow, and why building a lasting business requires far more than being good at your craft.--------------------------------------------------------------------------------------------------------------------------------------- Get in Touch with Paradis/ Wood Habitat Rwanda via email : [email protected] Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 – Wood Habitat Was In Trouble04:31 – Meet Paradis Nishimwe06:37 – Starting Wood Habitat While Pregnant18:48 – The Money Lessons From Her Family32:22 – The Crib That Started a Business38:24 – Her First Five-Star Hotel Deal42:25 – When the Business Started Losing Money45:42 – The Machines That Saved Production56:46 – The $30,000 Debt Crisis01:04:28 – Why She Sold 33% of Wood Habitat01:09:30 – She Doubled Her Prices01:14:55 – Why B2C Customers Matter01:18:12 – How She Won Major Corporate Contracts01:26:45 – What Actually Makes a Business Last01:30:01 – Why Paradis Refuses Bank Loans01:32:22 – 390 Clients Later

  6. 214

    He Fixed KWS. Why Couldn’t Uchumi Be Saved? | Dr Julius Kipngetich

    What does it take to turn around an institution that is already broken? Dr Julius Kipngetich has spent decades fixing organisations across Kenya, from KWS and Equity Bank to Uchumi and Jubilee Holdings. In this episode of **Financially Incorrect**, he shares what really drives a turnaround: fixing the system, sequencing change and knowing when money is not the solution.At KWS, his interventions helped drive a sevenfold increase in revenue. At Uchumi, he discovered that even aggressive cost-cutting could not overcome a KES 5 billion capital hole.He also shares how a KES 1 million Equity Bank investment made in 2006 grew to roughly KES 90 million, and what that teaches us about patience, compounding and building wealth.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro: Meet Dr Julius Kipngetich02:18 What Would You Do If Money Didn't Matter?05:06 The Systems Theory Behind His Leadership09:14 Growing Up With Money and Responsibility13:02 The First Lessons That Shaped His Career16:47 Fixing University of Nairobi From Within21:43 Reviving Kenya's Investment Promotion Agency26:18 Walking Into a Troubled KWS31:42 How KWS Was Losing Millions36:58 Recovering KES 300 Million in Three Months41:37 Why He Raised Wildlife Park Fees46:29 Tripling Salaries at KWS51:34 The Wildlife Census That Changed Everything56:43 Why KWS Needed Structural Reform1:01:42 Why He Eventually Left KWS1:05:28 How Equity Bank Changed Kenyan Banking1:11:42 The Real Secret Behind Equity's Growth1:17:38 What Went Wrong at Uchumi1:23:16 When Cost-Cutting Cannot Save a Business1:28:41 Rebuilding Jubilee Holdings1:34:47 Why Sequencing Change Matters1:40:06 Government Pay vs Private Sector Pay1:44:32 The KES 1 Million Investment1:49:03 How KES 1M Became Roughly KES 90M1:54:12 Dr Julius Kipngetich's Advice on Wealth

  7. 213

    He Left Veterinary Medicine and Became One of East Africa’s Biggest TV Stars| Dr Mich Egwang | Uganda Edition

    Dr Ronnie Mich Egwang has built a career few résumés could contain: veterinary doctor, broadcaster, media personality, marketer, entrepreneur and business owner. From earning $5 a week as a child to landing a $90,000 continental TV deal, negotiating major media contracts and building a multimillion-dollar marketing business, Dr Mich’s career spans decades of opportunity, risk and reinvention.But the bigger story is what those years taught him about money.In this Uganda Edition of Financially Incorrect, Dr Ronnie Mich Egwang reflects on his media career, Deal or No Deal, Tusker Project Fame, agency life, the $380,000 debt that changed his approach to risk, and the investments and financial principles shaping his retirement.A 40-year money story about making it, losing it, learning and knowing what to do differently.---------------------------------------------------------------------------------------------------------------------------------------Shoot Location - https://www.airbnb.co.uk/rooms/1325239957948826362?guests=1&adults=1&s=67&unique_share_id=456f0edd-03c2-4850-9438-4cd16bce1729Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 From Modest Beginnings to Media Mogul00:14 The $5-a-Week Job That Started It All00:29 Building a Video Rental Business at University00:36 Moving Countries and Learning Financial Responsibility00:39 The $500 TV Opportunity That Changed His Career00:46 From $25 Radio Gigs to a $2,500 Contract00:55 How Ronnie Landed the $90,000 DSTV Deal01:04 Inside Tusker Project Fame01:21 Building Eclipse Marketing Into a Multimillion-Dollar Business01:22 The Concert That Left Him $380,000 in Debt01:29 How Ronnie Rebuilt His Finances01:36 Why Communication Became His Biggest Career Asset01:40 Money, Relationships and the Need to Evolve01:46 What Financial Confidence Looks Like in Retirement01:55 The Money Lessons Ronnie Wants You to Remember

  8. 212

    How a KSh 9M Business Made Zero Profit | Ashok Sunny | Business Edition

    What happens when KES 9 million in revenue leaves you with almost nothing? For Ashok Sunny, founder of Ashok Sunny Tailors Limited, that moment changed the way he understood business. Growing up in Kibera, Ashok learned early that money had to be managed carefully. His mother relied on discipline and chamas to prioritise education and basic needs, while Ashok found his own early route into entrepreneurship by altering and reselling thrifted clothes.What began with KES 5,000 suits eventually became a business serving CEOs, ambassadors, celebrities and high-net-worth clients through luxury bespoke tailoring. But the road from tailoring clothes to building a profitable company was far from straightforward.At one point, Ashok’s business generated KES 9 million in revenue but made virtually no profit. The problem was not a lack of customers. It was the failure to understand the true cost of running the business. That forced him to formalise the company, separate business and personal finances, understand fixed and variable costs, bring in professional financial advice and rethink how the entire operation was structured.In this episode of Financially Incorrect Business Edition, Ashok Sunny takes us inside the economics of Kenyan tailoring and explains what it really takes to build a luxury business in an industry often misunderstood as simply creative. He breaks down the difference between bespoke, made-to-measure and custom-made tailoring, why a bespoke suit can cost $1,000 or more, how he entered the high-net-worth market, why hundreds of cold emails and DMs became a customer acquisition strategy, and how changing his pricing helped triple revenue from bespoke orders.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Inside Kenya’s Luxury Bespoke Tailoring Business02:12 Growing Up With Financial Constraints12:04 From Thrift Clothes to Tailoring20:12 Why the Master Cutter Matters27:54 Why Kenyan Tailoring Costs More43:32 KES 9M Revenue, But No Profit50:32 Bespoke vs Made-to-Measure vs Custom1:00:30 Fashion vs What Kenyans Actually Buy1:05:55 How COVID Tested the Business1:10:02 Breaking Into Luxury Bespoke1:21:01 Winning KES 10–11M Corporate Contracts1:27:30 From Tailor to Lifestyle Brand1:34:53 The Mechanics Behind a Luxury Suit1:41:56 Building the Future of African Tailoring

  9. 211

    From One borrowed Car to Private Jets: Building Kenya’s Luxury Travel Business | Dan Njoroge

    From a KSh 30,000 banking salary to building a luxury executive travel and private jet business. Dan Njoroge’s story is not really about luxury. It is about learning what people will pay a premium for, surviving the periods when the money disappears, and discovering that revenue means very little without financial discipline. Dan started with very little. His first income was KSh 5,000 as an intern. After leaving banking, he struggled to pay rent, experimented with a stationery business that barely made margins, and eventually found an opportunity in luxury chauffeur services through a friend’s idle Range Rover.That small opportunity became Lesus Executive Concierge.What followed was a crash course in premium pricing, corporate clients, reputation, networking and the economics of serving wealthy customers. Dan explains how he moved from weddings to corporate and VIP clients, why some of his celebrity marketing produced almost nothing, how one major client helped keep the business alive during COVID, and how that period ultimately opened the door to Lassus Private Jets.But the most revealing part of the story may be what happened after the business started making money.Dan admits that he initially mixed personal and business finances, withdrew money impulsively and learned the hard way why a growing company needs liquidity. By 2022 and 2023, he had separated the two, built stronger financial controls and started thinking differently about cash, reinvestment and growth.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00:00 - Introduction & Announcements00:01:20 - Meet Dan Njoroge: Kenyan Entrepreneur Profile00:02:24 - Lesson Learned: "Envy No Man"00:04:30 - Concept of Money & Problem Solving00:06:46 - Dan’s Childhood and Early Money Situation00:13:36 - Transition from Banking to Entrepreneurship00:20:08 - Starting the Chauffeur Business & Early Hustles00:30:22 - Advertising & Corporate Client Acquisition00:35:12 - Shift from Weddings to Corporate Business Model00:38:28 - Business Office Setup and Financial Discipline00:41:14 - First Global CEO Client & Added Services00:45:39 - Pricing and Value Proposition Strategy00:48:06 - Hiring Staff and Growing the Business00:49:36 - Revenue Milestones & Investment Philosophy00:51:11 - Buying First Business Vehicle & Asset Ownership00:53:39 - Revenue Streams: Weddings, Corporate, Conferences00:54:39 - Celebrity Transport Experiences and Challenges00:58:21 - Client Value Understanding & Pricing Insights01:00:26 - COVID-19 Impact and Lifestyle Adjustments01:03:04 - Breakthrough Private Jet Client & New Business Venture01:08:40 - Separating Personal Finances from Business Finances01:12:07 - Private Jet Market in Kenya & Industry Events01:17:07 - Biggest Business Challenges & Failed Investments01:19:16 - Best Year in Business & Achievements01:21:22 - Marketing to Government & High-Profile Clients01:23:13 - Maintaining Global Service Standards & Chauffeur Protocol01:26:56 - Business Promotion: Lesus Executive Concierge & Private Jets01:28:32 - Episode Conclusion & Thanks

  10. 210

    Why Mike Kayihura Is Betting His Music Career on East Africa | Rwanda Edition

    Mike Kayihura’s music career has taken him from church choirs and a first Rwandan paycheck to regional recognition across Rwanda, Uganda and Kenya. But behind the songs is a financial story shaped by contracts, missed opportunities, poor money decisions, community support and the difficult business of building a sustainable career as an independent artist.On this Financially Incorrect Rwanda Edition, Mike opens up about what it really costs to build a music career in East Africa, including the contracts that kept him from releasing music for years, the money he made from early commercial work, the unexpected success of “Sabrina,” and why Uganda eventually became such an important market for his music.He also reflects on the money he wasted when his career began taking off, the impact of COVID-19 on live performance, learning to treat music as a business, and rebuilding his career after restrictive agreements.The bigger story is about more than music. It is about creative ownership, financial discipline, contract literacy and the importance of thinking beyond your home market.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapter00:00 Mike Kayihura on Music, Money & Identity03:00 Growing Up Across Rwanda, Uganda & Kenya06:30 Finding His Voice Through Church10:00 His First $100 and First Big Paycheck15:00 When Music Started Becoming Serious20:00 The Influence of Family & Community26:00 Moving to Ethiopia to Study Music30:00 Learning Music Through Improvisation34:00 The Contract That Restricted His Music38:00 Making Barely Mixed on a Budget41:00 Five Years Without a Formal Release44:00 How “Sabrina” Changed Everything46:00 Why Uganda Became a Major Market48:00 Making Money, Spending Money & Regrets50:00 What COVID Did to His Music Income52:00 Another Contract, Another Career Setback55:00 Trusting Friends Over Legal Advice58:00 Rebuilding His Career With Inaza1:02:00 Why Rwandan Artists Need Regional Markets1:06:00 Building Beyond Kigali1:10:00 Where His Music Income Comes From1:12:00 The Business of Being an Artist

  11. 209

    How Joram Mwinamo Empowered 700+ SMEs To Grow

    YT DescriptionJoram Mwinamo has spent more than two decades helping African businesses grow. But some of his most valuable lessons came from the periods when his own business was struggling. From small technology and event projects at university to working internationally and eventually returning to Kenya, Joram’s entrepreneurial journey has involved failed assumptions, difficult pivots, unstable revenue and decisions where the financially attractive option was not always the right one.In this Financially Incorrect Personal Money Story, Joram shares how he moved from chasing corporate clients to building cohort based programmes for entrepreneurs, a shift that became the foundation for Sandbox International. He takes us inside the creation of a hub bringing together 30+ non competing experts across legal, finance, marketing and operations, and the funding that helped take the model beyond Kenya.The conversation goes deeper into pricing services, managing cash through election cycles, proving value through client results, building resilient businesses and knowing when a lucrative opportunity is not worth taking. Joram also opens up about the personal cost of entrepreneurship, including his experience with depression and anxiety, and why time, consistency and resilience can matter more than having the perfect idea.His book, The Enterprise Jungle: An Entrepreneur's Navigation Toolkit, grew from his experience working with more than 700 enterprises and confronting a gap in entrepreneurship literature: business frameworks built for markets that do not always reflect the realities of building in Africa.---------------------------------------------------------------------------------------------------------------------------------------Get Joram’s book , The Enterprise Jungle: An Entrepreneur's Navigation Toolkit: jorammwinamo.comAccess all our links in one place: https://lnk.bio/Financ...💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAcc... 📈 Start live trading: https://bit.ly/LiveAcc...---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 – Introduction02:14 – Starting His First Businesses at University06:18 – From Kenya to Uganda and Norway11:07 – Returning Home to Build a Business16:02 – When the Business Model Wasn’t Working21:35 – Why Corporate Clients Weren’t Enough27:11 – The Pivot to Working With Entrepreneurs33:06 – Building a Business Around Cohorts38:42 – How Sandbox International Was Born44:18 – Building an Ecosystem of 30+ Experts50:07 – The Funding That Changed the Business54:39 – What 700+ Businesses Taught Him59:46 – Pricing Your Expertise and Knowing Your Worth1:05:12 – Building Cash Reserves for Uncertain Times1:10:06 – When a Lucrative Deal Isn’t Worth Taking1:14:48 – The Cost of Doing Business With Integrity1:19:17 – Entrepreneurship, Depression and Anxiety1:24:31 – Why Time Beats Genius in Business1:29:18 – Why Africa Needs Its Own Business Playbooks1:34:42 – Writing The Enterprise Jungle1:39:12 – Joram’s Advice to Entrepreneurs1:42:18 – Final Thoughts

  12. 208

    Jackie Asiimwe On Money, NGOs Funding And Wealth | Uganda Edition

    Money shaped Jackie Asiimwe long before she earned her first salary.Growing up in a pastor's household, she watched her mother stretch a modest income, support relatives and somehow keep the family afloat. Years later, after losing her savings in a bank collapse, resisting the idea of investing and spending decades in Uganda's nonprofit sector, Jackie began to rethink everything she believed about money.In this episode of Financially Incorrect Uganda, Jackie opens up about the financial realities of working in the social impact world: low salaries, unpredictable donor funding, the pressure to serve before earning and the mindset shifts that transformed her from a reluctant saver into a long-term investor.The conversation explores the hidden economics behind NGOs, why many nonprofits struggle to build wealth, how childhood shapes financial behaviour and why leadership ultimately determines whether an organization survives.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction10:42 Growing up in a pastor's household18:36 Returning from Canada to Uganda24:05 Her first income and volunteer stipend28:35 Opening her first bank account31:40 Losing money after Greenland Bank collapsed34:00 Marriage, saving and buying land38:03 The economics of working in NGOs44:22 Why nonprofits were discouraged from saving50:00 The funding crisis in the social sector56:00 Becoming an investor and planning retirement01:00:30 Starting and leading an organization01:09:20 Unit trusts and nonprofit sustainability01:15:00 Publishing a book in Uganda01:18:50 Money, contentment and final reflections01:22:00 Final reflections

  13. 207

    From KES 7K Intern Salary To Producing Films For Netflix | Grace Kahaki

    Every Kenyan has watched a TV show, movie or commercial. Very few people know what it actually costs to make one.Grace Kahaki built one of Kenya's leading production companies from the ground up. She started as an intern earning KES 7,000 a month after her parents cut off financial support because they believed filmmaking wasn't a real career. Today, she is an award winning producer, director and Co-owner of Insignia Productions whose work has appeared on KTN, NTV, Maisha Magic, Showmax and Netflix.This conversation goes beyond cameras and scripts. It unpacks the economics of Kenya's film industry, why production companies struggle despite producing hit shows, how broadcasters and streamers structure deals, why owning intellectual property changes everything, and what it really takes to build a sustainable creative business.Grace also shares the financial decisions she would never repeat, why buying her first car with her first million wasn't her smartest move, how COVID cut television production budgets almost in half, why commercials keep production companies alive, and the emotional responsibility that comes with inheriting wealth.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction02:41 Why Grace Kahaki Is One Of Kenya's Top Producers05:26 Why Stress Is Really About Control10:12 Growing Up In Malawi And Choosing Film15:36 Parents Cut Off Financial Support20:00 From KES 7,000 Intern To Executive Producer24:00 The Real Economics Of Kenyan Film31:00 Why Intellectual Property Is Everything40:55 Licensing vs Commissioning Explained48:00 Industry Politics And Restrictive Contracts55:00 Why Commercials Keep Production Companies Alive01:06:50 The Highest Income She's Ever Earned01:10:30 Showmax's Billion Shilling Effect On Kenya01:13:00 Surviving Through Diversification01:18:00 The Financial Decisions She Regrets01:21:00 Managing Slow Seasons And Stress01:24:00 Inheritance, Grief And Financial Responsibility01:28:00 Why Kenyans Should Support Local Content01:29:55 Final thoughts and Reflections

  14. 206

    How We Built Kenya's Fastest Growing Sports Team | Marcel Awori | Business Edition

    Professional basketball looks glamorous from the outside. Packed arenas. Winning teams. Continental competitions. Brand partnerships. What rarely gets discussed is the business required to keep all of it alive.In this episode of Financially Incorrect Business Edition, Marcel Awori, Chief of Staff at Nairobi City Thunder, breaks down what it actually costs to build one of Africa's fastest growing basketball organisations. From operating without an office, raising sponsorship capital and signing the team's earliest commercial partners, to managing player contracts, nutrition, travel, branding and long term infrastructure, Marcel explains why building a professional sports organisation is far more complex than simply winning games.He also reveals why Nairobi City Thunder estimates it takes between KSh150 million and KSh200 million over five years to build a team capable of competing at the highest level, why league prize money barely scratches operating costs, and why partnerships, storytelling and fan experience have become the true engines of growth.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction03:24 Growing Up Between Privilege & Reality10:56 Returning To Kenya18:43 Building A Career Before Basketball26:54 Joining Nairobi City Thunder31:42 Finding The First Sponsors37:26 What It Costs To Run A Professional Team38:43 Why Winning Doesn't Pay45:11 Building A Sustainable Sports Business54:00 The Sponsorship Turning Point01:01:58 How Player Contracts Really Work01:08:24 Local Talent vs Imports01:15:09 Why Teams Don't Keep Ticket Revenue01:22:46 The Business Of Merchandise01:28:23 Raising Capital For Sports01:34:58 Building A Basketball Arena01:39:37 Africa's Sports Investment Opportunity01:44:00 The Future Of Nairobi City Thunder

  15. 205

    From Debt Collector to Healthcare Manufacturer | Simon Maina

    Every quarter, Simon Maina's company manufactures nearly 300,000 obstetric drapes across Africa. The surprising part is not the scale. It's the economics.Njembuma operates on margins of roughly 3%, selling affordable medical products designed to detect postpartum hemorrhage, one of the leading causes of maternal deaths across the continent.Before healthcare manufacturing, Simon spent years in debt collection. Then COVID disrupted everything. What started as a temporary pivot into PPE imports eventually became a social enterprise serving hospitals in nine African countries and Yemen.In this episode Simon breaks down what it really takes to build a mission-driven company in Africa: raising capital without investors, surviving cash-flow crises, navigating government procurement, selling personal assets to buy machinery, and balancing social impact with commercial reality.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro02:14 Simon's early career in accounting07:36 Building a debt collection business14:12 When COVID changed everything20:05 Discovering the PPE opportunity26:47 The hospital moment that sparked the idea33:21 Building the first obstetric drapes40:18 Landing the first major order46:52 Why the margins are only 3%53:11 Selling assets to keep the business alive58:34 Scaling production across Africa01:04:27 Working with governments and NGOs01:09:42 Cash flow, manufacturing and expansion01:13:38 The future of Njembuma

  16. 204

    How Alex Chappatte Built Africa Originals From Scratch

    Everyone knows Kenya Originals (KO). Far fewer know the business that made it possible.Before KO became one of Kenya's most recognizable cider brands, it started with just $20,000, a few shipping containers, and a founder trying to build something the market didn't believe was possible.In this Business Edition of Financially Incorrect, Alex Chappatte unpacks what it actually takes to build an FMCG company in Africa.This isn't a conversation about beverages. It's a conversation about execution.Alex explains why manufacturing became a competitive advantage, how Africa Originals navigated one of Kenya's toughest regulatory environments, why distribution matters more than advertising, how cash flow dictates every decision in consumer goods, and why stepping away as CEO became the right decision for the company's next phase of growth.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Coming Up03:31 Why Africa Needed Its Own Beverage Brand09:42 Leaving Corporate To Build Something New16:58 Starting With Just $20,00024:36 Manufacturing From Shipping Containers31:48 Navigating Kenya's Licensing Maze39:57 Why Distribution Decides Market Leaders48:21 The Marketing Strategy That Built KO56:44 Beating Tusker Cider On Supermarket Shelves1:04:52 Why Cash Flow Never Gets Easier1:12:47 Raising Capital For An FMCG Business1:19:41 Stepping Down As CEO To Scale Faster1:25:42 Building The Next Chapter Of Africa Originals1:29:00 Final Thoughts

  17. 203

    House of Tayo: Built in Rwanda Worn Worldwide | Matthew Tayo Rugamba | Rwanda Edition

    House of Tayo is now one of Rwanda's most recognizable fashion brands.But its biggest breakthrough didn't come from celebrity endorsements, fashion weeks or dressing stars on the Black Panther premiere.It came from walking away from the product generating almost 40% of the company's revenue.In this inaugural Financially Incorrect Rwanda Edition, Matthew Taio Rugamba shares the business decisions that transformed House of Tao from a tailoring business into a scalable African brand.From building an audience while still in university, surviving Rwanda's small consumer market, selling over 5,000 basketball jerseys, navigating manufacturing challenges, leveraging Made in Rwanda, raising capital and learning why customer experience can increase sales more than marketing, this conversation goes far beyond fashion. It is a masterclass on brand building in Africa.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction02:31 Growing up between Rwanda, Uganda and the UK08:16 Starting House of Tao in university15:42 Why African storytelling attracted global attention22:38 Breaking into Rwanda's fashion market29:57 Weddings became the perfect entry point36:41 Why custom suits stopped making sense43:52 Walking away from 40% of revenue50:26 The jersey that changed the business58:13 Selling over 5,000 jerseys1:05:44 Dressing Black Panther celebrities1:12:19 Made in Rwanda and changing consumer mindset1:19:11 Loans, grants and financing creativity1:25:53 Why better fitting rooms increased sales1:31:46 Building a fashion brand that lasts

  18. 202

    The Kes 12M Medical Bill That Changed Everything | Ann Mubia Murungi

    There are moments that completely redefine your relationship with money.For Ann Mubia Mirungi, one of those moments arrived with a single diagnosis.Despite a career advising businesses on complex transactions, years of financial discipline, and doing many of the "right" things, her family suddenly found themselves staring at nearly KSh12 million in ICU bills while fighting to save her mother's life.In this deeply personal episode of Financially Incorrect, Ann opens up about growing up between two very different money philosophies, learning financial discipline from an early age, buying her first car through a loan from her mother, purchasing property with her sister, breaking into Kenya's tax advisory industry as a young female lawyer, and discovering that financial resilience is tested long before a crisis arrives.The conversation moves beyond budgeting and investing into the uncomfortable realities many families avoid discussing: medical emergencies, inheritance conflicts, caregiving, family responsibility, career choices, leadership, and why money should never become your identity.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Coming Up01:29 Growing up with two money philosophies06:58 Lessons from her lawyer father11:34 Her entrepreneurial mother's influence16:27 Managing a cyber café at university21:18 Working at Postal Corporation of Kenya26:42 Why she pivoted into tax32:55 Breaking into a male dominated field39:14 Buying her first car44:38 The apartment that demanded discipline50:56 Building multiple income streams56:41 "We're one medical bill away from poverty"01:02:08 Her mother's cancer diagnosis01:08:35 The KSh12 million ICU bill01:14:47 Insurance, fundraising and family sacrifices01:20:46 Why money is only a tool01:24:09 Final lessons on wealth, family and resilience

  19. 201

    He Started with Greif, Not Capital |Humphrey Nabimanya| Uganda Edition

    Some people inherit wealth. Humphrey Nabimanya inherited adversity.He lost his mother as an infant, grew up under the care of his sister living with HIV, battled stigma throughout childhood, and spent his early years hustling on the streets while trying to stay in school.Long before Reach A Hand Uganda became one of Africa's most influential youth organizations, Humphrey was saving small amounts of money every day because he believed every coin had a purpose. In this episode of Financially Incorrect, he shares how a $15 grant became the foundation of a $7 million organization, why he deliberately worked on television for four years without pay, how strategic partnerships transformed his vision into reality, and why building social capital has always mattered more than showing off wealth.This is a conversation about patience, preparation, leadership, and why lasting wealth is built through systems instead of shortcuts.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Coming Up01:21 Losing My Mother As A Baby05:18 Growing Up Around HIV Stigma10:07 Hustling As A Child15:02 How I Learned To Save Money19:41 Speaking In Public At Nine Years Old25:08 Starting Youth Voice31:36 Why I Worked Four Years For Free38:14 The $15 That Started Reach A Hand Uganda44:58 Winning The First Major Grant50:43 How We Grew Into A $7 Million Organization57:11 Why Money Rewards Preparation01:02:18 Building Teams Smarter Than Yourself01:06:31 Social Capital Beats Flashy Wealth01:09:12 Final Lessons On Money & Legacy

  20. 200

    From Wall Street To Building Africa's Pocket | Valentine Njoroge

    Millions of Africans earn good incomes. Very few build lasting wealth.In this episode of Financially Incorrect, Barrack sits down with Valentine Njoroge, CEO and Co-founder of Africa's Pocket, to unpack what actually stops the African middle class from investing consistently and why financial education alone rarely changes behaviour.Valentine shares how she went from struggling with her own spending habits to managing hundreds of millions of shillings in assets through Africa's Pocket. She explains why traditional asset management often leaves investors paying fees they barely understand, the lessons she learnt after managing a $5 million startup investment fund, and why one bad investment permanently changed how she evaluates founders.The conversation also explores the real economics behind building wealth through warehouses, real estate, startup investing, compound interest and goal-based investing.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro02:08 Growing up around entrepreneurship06:41 Learning money the hard way11:35 Wall Street and US finance experience17:42 Returning to Kenya21:18 Matching global investors with African startups26:47 Why Africa's Pocket was born33:04 Financial education wasn't changing behaviour38:56 Building Africa's Pocket into an investment platform45:32 Managing Centum's $5 million startup fund52:14 The due diligence lessons that changed everything58:40 Why middle class Africans struggle to build wealth01:03:27 Warehousing, Panda Towers and building passive income01:09:11 Compound interest, investing and generational wealth01:13:48 Final money advice

  21. 199

    Inside Moringa School's Journey From Survival To Scale | Fiona Kirui| Business Edition

    Most people know Moringa School for producing software engineers. Very few know what it took to build the business behind it.In this episode of Financially Incorrect, Fiona Kirui, Director of Finance at Moringa School, shares how the company grew from a classroom of just 15 students into one of Africa's leading technology training institutions serving more than 20,000 learners.She explains why Moringa deliberately reduced tuition fees, how that decision unlocked explosive growth, the fundraising conversations that kept the company alive, what it means to manage a 24-month financial runway, and why customer obsession has remained the company's biggest competitive advantage.The conversation also explores investor relations, impact investing, financial modelling, AI, expansion into new African markets, surviving COVID-19, and the difficult decisions that come with scaling an education business without compromising quality.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction02:07 Fiona Kirui's journey from intern to Finance Director07:01 Why Moringa School was founded12:28 Solving Africa's tech talent gap18:34 Building the first software engineering bootcamp24:16 Why Moringa cut tuition fees nearly in half30:41 Growing from 100 to over 1,000 students36:09 Expanding into Data Science, Cybersecurity and AI42:13 Raising capital and working with impact investors48:37 Financial modelling, runway and investor confidence54:28 Surviving COVID with limited runway59:46 Scaling across Africa and lessons learned1:05:11 Balancing profitability with social impact1:10:24 Building for the next 200,000 learners1:15:02 Advice for founders, operators and finance leaders

  22. 198

    From Property Auctions To Million Shilling Projects | Walter Mangutha

    For most people, wealth looks like cash. For Walter Mangutha, wealth looked like land.Long before earning a salary, Walter was collecting rent, managing family property and learning that money isn't always what sits in your bank account. Those early lessons would shape every financial decision that followed.In this episode of Financially Incorrect, Walter opens up about growing up in a family where assets mattered more than cash, financing his education through rental income, choosing land over expensive cars, supporting his wife through university, leaving employment to pursue entrepreneurship and watching years of investments disappear through property auctions.He shares one of the hardest chapters of his life, rebuilding after losing everything, the million-shilling design competition that changed his trajectory, and why he now believes the safest investment is the one you truly understand.This is a conversation about resilience, delayed gratification, family, marriage, entrepreneurship and the difficult decisions that separate building wealth from simply looking wealthy.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction03:15 Growing Up Where Wealth Meant Land07:39 Making My First Money Through Art15:11 Managing Family Property As A Child31:12 Rental Income Paid For University53:40 Choosing Land Instead Of An Expensive Car01:01:00 Marriage, School Fees And Shared Goals01:16:30 Quitting Employment To Build A Business01:24:45 The Property Auction That Changed Everything01:32:04 Starting Over And Winning KSh1 Million01:46:00 Why You Should Only Invest In What You Understand01:55:29 Building Wealth Through Architecture, Real Estate And Dog Breeding01:58:20 Final Lessons On Money, Risk And Resilience

  23. 197

    How Nova Pioneer Turned Schools Into A Business | Chinezi Chijioke | Business Edition

    Everyone wants quality education. Very few people understand what it actually costs to build it.In this episode of Financially Incorrect, Chinezi Chijioke, CEO and Co Founder of Nova Pioneer, takes us inside one of Africa's most ambitious education businesses. From raising nearly a billion shillings to build campuses, surviving investor pull outs, managing schools that can take years before breaking even and building an institution designed to outlive its founders, this conversation is an honest look at the economics of education.Chinezi also shares how growing up in Nigeria shaped his relationship with money, why he chose teaching over a much higher paying career, the financial lessons he learnt at McKinsey, and why purpose has always mattered more than salary.This isn't just a conversation about schools.It's a masterclass on patient capital, entrepreneurship, leadership, long term thinking and building businesses that genuinely change lives.If you've ever wondered what it takes to build institutions this episode is for you.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🔍 Who is FXPesa: ⁠⁠https://shorturl.at/rWFqC⁠🎓 Learn how to trade: ⁠⁠https://shorturl.at/xR2Ye⁠⁠📊 Try a demo account: ⁠⁠https://shorturl.at/izDMc⁠⁠💸 Open a live account: ⁠⁠https://shorturl.at/Od2ux⁠---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Coming Up00:33 Why Chini Built Nova Pioneer01:21 Raising The First Investment03:27 Growing Up And Learning About Money08:03 Teaching Changed Everything12:32 Why Africa Has An Education Advantage14:44 Leaving Corporate For Education26:38 Lessons From McKinsey31:39 Saving Before Becoming An Entrepreneur37:27 Building Nova Pioneer Full Time42:12 Hiring Great Teachers44:04 Launching In Kenya And South Africa46:20 The Investment Opportunity53:19 Raising The First $1 Million57:44 How Nova Pioneer Makes Money01:00:09 Finding The First Parents01:04:19 Investors Pulled Out01:08:06 Why Investors Wait Years01:11:09 Property Partnerships Explained01:16:24 Scaling Across Africa01:20:07 Future Growth Plans01:25:29 What It Costs To Build A School01:28:54 Regulatory Challenges01:34:36 Building One Of Africa's Largest School Networks01:38:00 The Platform Behind The Business01:40:03 Defining Moments01:43:20 CBC, Cambridge And The Future01:46:21 What Makes A Good School?01:51:09 Final Thoughts

  24. 196

    She Left Safaricom To Build A 100,000-Customer Internet Company | Agnes Limo

    What does it take to walk away from one of the most coveted careers in Kenya and build a company capable of competing with telecom giants? In this episode of Financially Incorrect Personal Money Stories, Agnes Limo shares a journey that starts in a village where money was scarce, opportunities were limited, and entrepreneurship was never considered a realistic career path.Growing up in Eldoret, Agnes saw education as the only route out of poverty. That belief carried her through engineering school, financial struggles, university side hustles, and eventually into Safaricom, where she spent 14 years building one of the country's most important technology networks.But her biggest financial decision came much later. After rising through the ranks and helping pioneer fiber infrastructure in Kenya, Agnes made the decision to leave corporate life and co-found Vilcom, an internet service provider focused on underserved communities. In just a few years, the company has grown to roughly 100,000 customers and become one of the fastest growing ISPs in Kenya.This conversation explores the money lessons behind that journey.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🔍 Who is FXPesa: ⁠⁠https://shorturl.at/rWFqC⁠🎓 Learn how to trade: ⁠⁠https://shorturl.at/xR2Ye⁠⁠📊 Try a demo account: ⁠⁠https://shorturl.at/izDMc⁠⁠💸 Open a live account: ⁠⁠https://shorturl.at/Od2ux⁠---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction & Meet Agnes Limo02:22 The Secret Behind Real Confidence05:12 Growing Up With Scarcity in Eldoret08:47 Education as the Escape Plan11:47 Surviving School Through Family Support14:30 University Life, Loans & Side Hustles18:35 Failing Interviews and Learning Soft Skills22:04 Getting Into Safaricom Through Customer Care26:06 Financial Literacy Changed Everything29:40 Buying Her First Car Through Debt31:45 Taking a Mortgage and Building Assets33:53 Inside 14 Years at Safaricom37:48 Why She Left Corporate Life40:50 Fiber vs Mobile Internet Explained47:15 Building Vilcom From Scratch50:07 Finding the First Customers57:44 Expanding Into Underserved Markets01:05:21 How ISP Economics Really Work01:13:42 Competing Against Industry Giants01:23:00 Affordable Internet for Everyone01:25:31 Running Out of Capital and Scaling Smart01:28:47 The Power of Corporate Governance01:30:51 Wealth, Impact and Future Goals01:34:10 Advice for Entrepreneurs and Women in Tech

  25. 195

    How Zeus Group Was Built From a Dining Table | Jeffrey Amani | Uganda Edition

    Jeffrey Imani thought he had made it. After years climbing the creative ladder, winning international design competitions, building a respected reputation and leading some of East Africa's biggest campaigns, everything came crashing down during the COVID lockdown.A suspension letter. Lost income. A lost house deposit. Months of uncertainty. For many people, that would have been the end.For Jeffrey, it became the beginning.In this episode of Financially Incorrect Uganda Edition, Jeffrey shares the remarkable story of how a young boy selling hand drawn hairstyle posters to barber shops became one of East Africa's most respected creative leaders. From winning the IAAF International Marathon Mascot Competition in 2007 to relocating to Uganda on a one month trial, Jeffrey takes us through the decisions, failures, risks and lessons that shaped his career.He opens up about the controversial exit that forced him into entrepreneurship, the depression that followed, and how he built Zeus Group from his dining room during lockdown, growing from just two people to a team of twenty four within two years.This is also a masterclass in agency economics, leadership, cash flow management and surviving one of the toughest industries in Africa. Jeffrey breaks down how creative agencies really make money, why client relationships matter more than talent, and the personal sacrifices he made to ensure staff salaries were paid even when clients delayed payments for months.------------------------------------------------------------------------------------------------------------------------------------------------------------------Tagore Living Apartment - https://share.google/o2fVbZApFQ1tGWd7nFor all your production needs in Uganda: Contact: +256705098317 / +256786312218 | https://www.cinemaug.com/Access all our links in one place: ⁠https://lnk.bio/Financially_IncFor all your production needs in Uganda: Contact: 0705098317 / 0786312218 | https://www.cinemaug.com/💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro01:12 The drawing that made Jeffrey his first money05:03 Why motorbikes taught him about risk10:02 Growing up watching auctioneers visit home13:08 Selling hairstyle drawings to barber shops17:14 Why he abandoned law for design21:05 Winning the marathon mascot competition26:08 His first salary barely covered rent30:11 Building an agency while employed34:26 How much creative directors actually earn38:19 Why he ignored saving and investing41:07 Uganda changed his money habits46:12 Leaving Kenya for Kampala50:18 Suspended during lockdown53:42 Starting Zeus Group from his dining room58:03 Growing only after clients signed contracts1:14:11 The tax mistake that changed the business1:18:30 Paying employees before paying himself1:24:07 How Zeus Group actually makes money1:27:48 Building a stronger agency in 20261:33:19 Kenya vs Uganda's creative economy1:36:41 Award-winning campaigns1:39:12 Closing thoughts

  26. 194

    How I Built Kenya’s Largest Gated Estate - GreenPark Estate | Ian Henderson

    There are entrepreneurs who start with capital. Then there are entrepreneurs who create capital by betting everything they already have. Before Ian Henderson built one of Kenya's most recognised residential developments, he had already lived several careers. He left engineering before completing university, spent years washing and managing rental cars, built a logistics company from the ground up, coordinated humanitarian operations across Africa during some of the continent's most challenging moments, sold his business in the UK, and then made the biggest financial decision of his life.He refinanced his house. Mortgaged his assets. Maxed out his credit cardsa and raised almost $500,000 to buy a piece of land in Kenya. The gamble didn't pay off overnight. For the first three years, the business made virtually no profit. Every shilling went back into roads, infrastructure, construction and building a community long before the market recognised its value. That land would eventually become Green Park Estate, one of Kenya's landmark residential developments.But this conversation isn't really about property. It's about why execution beats ideas. Why patience is one of the highest-return investments an entrepreneur can make and why building wealth is often less about finding the perfect opportunity than having the conviction to stay with the right one long enough.Ian also reflects on working with the United Nations during humanitarian crises, the lessons logistics taught him about business, why integrity is non-negotiable inside his companies, the realities of financing large-scale developments, and why he's now thinking about legacy through a family office.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🔍 Who is FXPesa: ⁠⁠https://shorturl.at/rWFqC⁠🎓 Learn how to trade: ⁠⁠https://shorturl.at/xR2Ye⁠⁠📊 Try a demo account: ⁠⁠https://shorturl.at/izDMc⁠⁠💸 Open a live account: ⁠⁠https://shorturl.at/Od2ux⁠---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction & Community Highlights02:00 Meet Ian Henderson & Superior Homes03:15 The Unexpected Start Into Real Estate05:40 Why Execution Beats Ideas07:30 What Makes A Good Life?09:00 Ian's First Money Lessons10:30 Dropping Out & Finding Direction13:00 The Dangerous Cost Of Small Theft21:00 How The Logistics Business Worked25:00 Running Humanitarian Operations Across Africa29:00 Selling The Business For £300,00038:00 Mortgaging Everything For Green Park45:00 Funding The Project Through Land Sales48:30 The Green Park Vision51:00 Why Superior Homes Builds Everything In-House56:00 The Real Economics Of Property Development57:00 Expensive Distractions & Business Focus01:02:00 Leadership Mistakes That Cost Millions01:05:00 The Hard Work Philosophy01:06:00 How Developers Actually Make Money01:09:00 Building Success On Success01:11:00 Creating A Family Office & Legacy Planning01:12:30 Retirement, Investing & Compound Growth01:14:00 Surviving Financial Setbacks01:15:00 Current Projects & Future Plans

  27. 193

    The Startup Fixing Kenya's Car Rental Market- Otto Rentals| Bradley Opere| Business Edition

    For years, Kenya's car rental industry operated on trust, phone calls, spreadsheets, and WhatsApp messages. Cars would disappear. Bookings would get double-sold. Customers would reserve online only to discover the vehicle had already been rented to someone who walked in with cash.Bradley Opere saw these problems firsthand.After working in private equity, consulting at McKinsey, advising Kenya's Treasury during the pandemic, and experiencing the realities of entrepreneurship through a failed avocado export venture, he returned to a problem much closer to home: his family's car rental business. What started as a small family fleet eventually became the foundation for Otto, a technology company helping digitize one of Kenya's most fragmented industries.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🔍 Who is FXPesa: ⁠⁠https://shorturl.at/rWFqC⁠🎓 Learn how to trade: ⁠⁠https://shorturl.at/xR2Ye⁠⁠📊 Try a demo account: ⁠⁠https://shorturl.at/izDMc⁠⁠💸 Open a live account: ⁠⁠https://shorturl.at/Od2ux⁠---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Why Kenya's Car Rental Industry Is Broken02:25 Bradley Opere's Background & Career Journey04:47 Bell's Palsy, Stress & Relationship With Money08:20 Growing Up In An Entrepreneurial Family13:15 Private Equity, Fairfax Africa & Early Career Lessons17:18 Losing Money In The Avocado Export Business24:16 The Family Story Behind Otto30:03 Building Otto's First Marketplace34:01 Building A Startup On A $2,000 Burn Rate38:15 The Software Solving Car Rental Fraud42:11 How Otto Rentals Makes Money48:30 Growth, Referrals & Industry Resistance52:31 Customer Experience & Insurance Products58:19 Revenue Trade-Offs Most Founders Avoid01:06:28 The Vision For Africa's Rental Economy01:09:00 Why Auto Doesn't Own Any Cars01:11:57 Final Thoughts

  28. 192

    From Army Major To founding Jeff Hamilton LTD | Major Boke Kitangita

    For years, Major Boke wore the uniform of the Kenya AirForce.Today, he leads one of East Africa's fastest-growing security, HR and staff outsourcing companies.In this episode of Financially Incorrect, Major Boke takes us through an extraordinary journey that started in military barracks, moved through corporate leadership at KICC, survived multiple career exits, and ultimately resulted in the creation of Jeff Hamilton, a business projected to cross KES 1.3 billion in revenue. He shares the brutal confidence-building exercises that shaped him as a young officer, why military discipline became his greatest competitive advantage, and the uncomfortable reality of building a local company in an industry dominated by foreign brands.We discuss why he once hired a white front-facing CEO to win contracts, how late-paying clients nearly crippled the business, why he mortgaged personal assets to keep employees paid, and the lessons learned scaling across Kenya, Uganda, Rwanda, Tanzania and beyond.This is a masterclass on leadership, discipline, family business succession, entrepreneurship, sales, staffing, security, and building trust at scale.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🔍 Who is FXPesa: ⁠⁠https://shorturl.at/rWFqC⁠🎓 Learn how to trade: ⁠⁠https://shorturl.at/xR2Ye⁠⁠📊 Try a demo account: ⁠⁠https://shorturl.at/izDMc⁠⁠💸 Open a live account: ⁠⁠https://shorturl.at/Od2ux⁠---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction02:15 Military training that changed his life06:54 How strong is Kenya's military?14:26 Growing up in Miwani and learning money lessons19:24 Why he chose the military over teaching26:16 Military salary, savings and family responsibilities28:20 Leaving the military for KICC37:10 Transforming KICC into a revenue machine51:01 Starting Armstrong Young01:03:00 How the security industry really works01:15:26 What security guards can and cannot do01:20:55 Founding Jeff Hamilton01:30:00 Growing from KES 5M to KES 70M01:36:00 The outsourcing business opportunity01:45:23 Expanding across East Africa01:48:34 Why he used a white front CEO01:51:48 Cash flow crises and making payroll01:59:23 Succession planning inside the family02:08:56 How Jeff Hamilton wins clients02:12:33 Final thoughts

  29. 191

    From Timber Trader to Luxury Property Developer | Derrick Kayobyo| Uganda Edition

    Most people would have quit after losing everything. Derrick Kayobyo lost hundreds of millions of shillings to fraudsters. His workshop was burned down. Businesses collapsed. Deals went wrong. Yet those setbacks became the foundation for one of Uganda's fastest-growing real estate companies. In this episode of Financially Incorrect Uganda edition, Derrick shares how he went from selling timber and manufacturing doors to building a real estate portfolio worth over $5 million through Kayo properties. He breaks down the realities of Uganda's property market, the opportunities many investors overlook, how Airbnb helped accelerate his growth, and the painful lessons that came from losing 600M UGX in a land scam. This is a conversation about resilience, calculated risk, building businesses from the ground up, and what it really takes to create wealth in African real estate.Whether you're interested in real estate, entrepreneurship, investing, or building wealth in Africa, this conversation offers practical lessons from someone who has experienced both spectacular wins and painful losses.------------------------------------------------------------------------------------------------------------------------------------------------------------------Tagore Living Apartment - https://share.google/o2fVbZApFQ1tGWd7nFor all your production needs in Uganda: Contact: +256705098317 / +256786312218 | https://www.cinemaug.com/Access all our links in one place: ⁠https://lnk.bio/Financially_IncFor all your production needs in Uganda: Contact: 0705098317 / 0786312218 | https://www.cinemaug.com/💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------------------------------Episode Chapters 00:00 Introduction & Uganda Edition Housekeeping03:00 Meet Derrick Kayobyo05:11 Uganda's Real Estate Opportunity10:06 Growing Up In A Family Of 1015:10 The Fake Pastor Cement Scam19:05 Building A Woodwork Business23:00 Running Business Through University29:00 Competitors Burned Down My Workshop31:14 Rebuilding Through Partnerships33:06 Leaving For South Africa34:08 Discovering Airbnb In Uganda36:11 Land Flipping For Profit37:50 Why He Doesn't Leave Money Idle39:37 Losing 600M UGX To Land Fraud47:24 Building His First House49:35 Scaling A Construction Company54:00 Using Bank Financing To Grow59:09 Inside Kayo Properties1:03:06 Proudest Achievement1:07:50 Building A $5M Portfolio1:09:02 The Timber Business Advantage1:09:49 How He Manages Money Today1:11:02 Goals For 20261:12:23 Final Reflections1:14:08 Kayo Properties & Closing Remarks

  30. 190

    How Nyawira Muraguri Built Wealth Before Age 35

    "You should stay in school and work hard." That's the advice many people receive. Nyawira Muraguri did that. But she also worked in her parents' business from the age of nine, negotiated aggressively throughout her career, used side hustles to clear debt, bought land with loans, stayed at home longer than most of her peers, and benefited from a support system that gave her room to take bigger risks.In this episode of Financially Incorrect, Nyawira opens up about the financial realities behind her career journey, from earning KSh 10,000 in her first job to leading communications and marketing initiatives at Samsung Electronics. She shares why salary negotiation became one of her biggest wealth-building tools, how she made and lost money through side hustles, the lessons she learned from property investing, and why COVID forced her to completely rethink her relationship with money.She conversation also explores a topic many people avoid discussing honestly: the difference between being self-made and being supported.Alongside the money conversation, Nyawira gives her perspective on AI-powered devices, the future of smartphones, privacy concerns, and how technology is changing the way we live and work.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction01:25 The Most Money She's Ever Imagined Making03:58 "The Smartphone Era Is Over"05:47 AI Devices, Meta Glasses & The Future07:18 Working For Her Parents At Age 909:44 Financial Lessons She Wishes She Learned Earlier10:47 The First Thing She Bought With Her Own Money13:33 Daystar University & Financial Independence18:32 Her First Job And KSh 10,000 Salary21:00 Government Internships And PR Experience24:51 Breaking Into PR Agencies28:10 The Salary Negotiation Formula32:42 Climbing The PR Career Ladder38:16 Side Hustles That Made Serious Money41:43 Lifestyle Inflation And Financial Reality49:17 How COVID Changed Her Relationship With Money51:30 Buying Land And Flipping Property54:10 Surviving Career Uncertainty57:00 The Financial Cushion Most People Ignore01:08:20 Buying A Home Through A Mortgage01:11:15 Joining Samsung Electronics01:16:14 AI, Privacy And Samsung Knox01:23:19 Her Definition Of Financial Freedom01:26:00 Learning Global Investing And Estate Planning01:27:14 Happiest Money Memory01:29:05 Samsung S26 And Final Thoughts

  31. 189

    How Nyawira Muraguri Built Wealth Before Age 35

    "You should stay in school and work hard." That's the advice many people receive. Nyawira Muraguri did that. But she also worked in her parents' business from the age of nine, negotiated aggressively throughout her career, used side hustles to clear debt, bought land with loans, stayed at home longer than most of her peers, and benefited from a support system that gave her room to take bigger risks.In this episode of Financially Incorrect, Nyawira opens up about the financial realities behind her career journey, from earning KSh 10,000 in her first job to leading communications and marketing initiatives at Samsung Electronics. She shares why salary negotiation became one of her biggest wealth-building tools, how she made and lost money through side hustles, the lessons she learned from property investing, and why COVID forced her to completely rethink her relationship with money.She conversation also explores a topic many people avoid discussing honestly: the difference between being self-made and being supported.Alongside the money conversation, Nyawira gives her perspective on AI-powered devices, the future of smartphones, privacy concerns, and how technology is changing the way we live and work.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction01:25 The Most Money She's Ever Imagined Making03:58 "The Smartphone Era Is Over"05:47 AI Devices, Meta Glasses & The Future07:18 Working For Her Parents At Age 909:44 Financial Lessons She Wishes She Learned Earlier10:47 The First Thing She Bought With Her Own Money13:33 Daystar University & Financial Independence18:32 Her First Job And KSh 10,000 Salary21:00 Government Internships And PR Experience24:51 Breaking Into PR Agencies28:10 The Salary Negotiation Formula32:42 Climbing The PR Career Ladder38:16 Side Hustles That Made Serious Money41:43 Lifestyle Inflation And Financial Reality49:17 How COVID Changed Her Relationship With Money51:30 Buying Land And Flipping Property54:10 Surviving Career Uncertainty57:00 The Financial Cushion Most People Ignore01:08:20 Buying A Home Through A Mortgage01:11:15 Joining Samsung Electronics01:16:14 AI, Privacy And Samsung Knox01:23:19 Her Definition Of Financial Freedom01:26:00 Learning Global Investing And Estate Planning01:27:14 Happiest Money Memory01:29:05 Samsung S26 And Final Thoughts

  32. 188

    How Pius Muchiri Built an Investment leader- Nabo Capital

    There is a perception amongst many that financial freedom is about earning more money. Pius Muchiri believes it's about reaching a point where your investments can sustain your lifestyle even if your salary stops tomorrow.In this episode of Financially Incorrect Business Edition, Barrack sits down with Pius Muchiri, CFA and Managing Director of Nabo Capital, to unpack a career spanning accounting, investment management, private equity, public markets, and the building of one of Kenya's leading fund management firms.He reflects on the childhood experience that shaped his relationship with money after witnessing financial uncertainty at a young age. That experience would go on to influence his approach to investing, risk management, and his belief that financial independence should be the ultimate goal for every investor. The conversation traces his journey from accounting to investment management, his years at Centum Investments, where he helped execute some of East Africa's most notable investment transactions, and the lessons learned from building Nabo Capital from the ground up.We also explore the future of investing in Africa, why diversification beyond your home market matters, the role of money market funds in wealth preservation, and how technology is helping democratize access to investment opportunities.A major highlight of the conversation is the discussion around TRIFIC REIT, a real estate investment trust designed to give investors access to institutional-grade real estate through a more accessible structure. Pius breaks down how the vehicle works, the thinking behind creating it, the role of liquidity in real estate investing, and why dollar-denominated income opportunities are attracting growing interest from investors seeking diversification and long-term wealth creation..---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction02:14 Growing Up Around Money08:37 Watching His Family Face Financial Hardship14:26 The Promise He Made At 11 Years Old20:11 What Financial Independence Really Means26:48 Why He Started In Accounting33:19 The Limitation Of Support Functions38:52 Leaving Accounting For Investments45:31 Joining Centum Investments52:44 Why Accounting Creates Better Investors58:21 Building The Coca-Cola Investment Case01:06:08 Finding Undervalued Opportunities In Africa01:13:42 Investing Beyond Kenya01:20:15 Growing Centum From KSh 6B To KSh 30B01:27:56 Why Nabo Capital Was Created01:35:02 The Entrepreneurial Learning Curve01:41:58 Building Trust In Fund Management01:47:40 Money Market Funds Explained01:54:21 Are Money Market Funds Safer Than Banks?01:59:43 The Trific REIT Opportunity02:04:56 The Future Of Investing In Kenya02:07:48 What Financial Freedom Looks Like02:09:15 Final Thoughts

  33. 187

    The Story Behind Too Early For Birds from The Creative Powerhouse | Gathoni Kimuyu

    For years, Queen Gathoni Kimuyu was helping shape some of Kenya's most recognizable television productions while quietly carrying battles most people never saw.Before becoming an award-winning producer, writer, activist and storyteller, she grew up in poverty, became a young wife, survived an abusive marriage, raised a child through financial uncertainty and spent years trying to build a sustainable career in an industry that celebrates talent but rarely pays for it.In this episode of Financially Incorrect, Gathoni opens up about the realities behind Kenya's creative economy. From earning KSh 10,000 as a receptionist to writing for Machachari, producing sold-out theatre shows, losing millions on productions, surviving long payment delays and creating Free Me, a deeply personal play based on her own experience with gender-based violence.This is a conversation about money, resilience, self-worth, entrepreneurship, storytelling and what it really takes to build a life after survival mode.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction02:20 Growing Up Poor & Early Money Lessons06:40 Becoming Money Conscious at 1609:10 Her First Salary: KSh 10,00012:39 Marriage, Money & Responsibility17:37 The First Time She Was Hit19:14 Leaving Corporate for Television22:28 Hospital Bills & Financial Survival25:14 The Car Wash Business30:37 Moving Back Home After Divorce36:13 The Relationship That Changed Her Perspective39:27 How Much Kenyan TV Writers Earn44:29 Showmax, Budgets & Kenyan Storytelling49:22 Rebuilding Financial Stability52:18 Recovering From Divorce55:28 Producing, Influencing & Buying Her First Car01:02:55 Building Twi Forbuzz01:15:33 The Real Cost of Theatre Production01:22:13 Losing KSh 3 Million01:30:24 Why Quality Is Expensive01:33:13 Pandemic Struggles & Financial Recovery01:44:17 The Story Behind Free Me01:48:58 Creative Residencies & Growth01:50:52 What Financial Success Means Today01:52:03 Grants, Sponsorships & Survival01:54:48 Final Reflections

  34. 186

    How Brian Kiriba Built Handas Jaba Juice Into a 50,000-Unit-a-Month

    Brian Kiriba shares the story behind building Jaba Juice from scratch, growing it into a business that now moves tens of thousands of units every month. In this episode of Financially Incorrect Business Edition, he discusses his early entrepreneurial ventures in Pakistan and the United States, the failure of his immigration startup, losing money after returning to Kenya, and his unsuccessful attempt to break into the alcohol industry.He explains how a chance encounter with khat (jaba) inspired the idea for a bottled beverage, the months of experimentation that followed, the challenges of manufacturing, hiring, distribution, and how he eventually found product-market fit by targeting an entirely different customer segment than traditional chewers.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🔍 Who is FXPesa: ⁠⁠https://shorturl.at/rWFqC⁠🎓 Learn how to trade: ⁠⁠https://shorturl.at/xR2Ye⁠⁠📊 Try a demo account: ⁠⁠https://shorturl.at/izDMc⁠⁠💸 Open a live account: ⁠⁠https://shorturl.at/Od2ux⁠---------------------------------------------------------------------------------------------------------------------------------------Episode Time Stamps00:00 Introduction06:16 Early Entrepreneurial Lessons10:52 Immigration Startup in the U.S.13:16 Returning to Kenya & Partying Lifestyle17:10 Alcohol Business & Regulatory Challenges21:20 Discovering the Jaba Opportunity27:38 Building the First Jaba Juice Product30:40 Early Operations & Scaling Struggles36:51 Hiring an Accountant & Professionalizing the Business41:36 Key Drivers of Growth45:06 Finding the Right Target Market47:04 Events & Distribution Strategy51:17 Funding, Growth & Business Today53:29 Closing Remarks

  35. 185

    The Kenyan Who Buys Cars for Billionaires | Earl Karanja

    Most people see cars as liabilities. Earl Karanja sees them as alternative assets with global demand, cultural value, and appreciating long-term upside.Before brokering million-dollar Bugattis and rare Ferraris to collectors across Europe, Dubai, and New Zealand, Earl was a Kenyan kid raised in a strict teacher-led household where discipline, education, and financial restraint shaped everything. His first lessons around money came from selling farm produce in the village. Years later, those same principles would help him navigate one of the most exclusive and difficult industries in the world.Earl breaks down the hidden economics of the luxury and collectible car market, from flipping Toyota Prados in Kenya to sourcing hypercars worth millions of dollars for ultra-high-net-worth clients globally.He explains why certain Japanese cars continue appreciating, why wealthy investors are parking capital in rare analog vehicles, how social media changed the automotive business forever, and why the global collector market rewards patience, rarity, and knowledge over hype.The conversation also dives into the realities of building an African business in a European-dominated market, surviving a €200,000 scam loss, navigating visa barriers, dealing with weak local banking support, and spending nearly five years before the business became sustainably profitable.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro & sponsor mention02:06 Why car investing makes money03:06 How to identify appreciating cars06:04 The Prado flipping business explained13:18 Japanese vs German cars debate21:02 Insurance challenges in Kenya28:33 Earl’s upbringing & money lessons35:43 From engineering to automotive journalism52:13 Starting car sales on Instagram59:32 Africa’s global business barriers01:06:17 How luxury car brokers make money01:10:33 First million-euro car sale01:13:32 Cross-border business & visas01:20:36 Banking and funding struggles01:23:53 The hardest car sale ever01:29:02 When the business finally worked01:34:44 Why rare cars appreciate massively01:41:00 Modern classics & Gen Z demand01:48:02 Being Black in a niche industry01:50:31 Losing €200,000 to fraud01:53:41 Kenya importation frustrations01:57:00 Why cars remain his main investment01:58:30 Final thoughts & outro

  36. 184

    Why African SMEs Stay Underserved | Ethiopis Tafara

    Africa does not have a shortage of entrepreneurs. It has a financing problem.In this episode of Financially Incorrect, we sit down with Ethiopis Tafara, Regional Vice President for Africa at the International Finance Corporation (IFC), to unpack one of the biggest economic bottlenecks across the continent: why millions of African businesses remain stuck despite creating the majority of jobs.SMEs account for nearly 80–90% of jobs globally, yet only 25% of African SMEs have access to formal financing. Ethiopis explains the “missing middle” crisis, the dangerous impact of foreign exchange debt on local businesses, and why access to local currency financing could completely reshape entrepreneurship across Africa.We also discuss the IFC’s new $300 million partnership with BOAD, how the M300 initiative plans to electrify 300 million Africans by 2030, why tourism remains Africa’s most underrated economic opportunity, and the uncomfortable realities governments must address if they want businesses to scale sustainably.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction00:37 Africa’s Missing Middle Problem01:32 The M300 Electrification Initiative02:01 Breaking Down the $300M IFC-BOAD Deal04:15 What IFC Looks For Before Investing06:02 Which Businesses Scale Fastest?07:30 Why Tourism Is Africa’s Biggest Opportunity08:34 Why SMEs Struggle to Access Credit09:48 How Africa Can Solve the Financing Gap11:10 What Defines a Missing Middle Business12:13 Youth Employment and Business Growth13:09 What Governments Must Fix First14:45 Vested Interests Blocking Progress18:21 IFC’s Biggest Infrastructure Projects20:03 The Most Important Money Lesson

  37. 183

    Family Legacy, Camp Mulla, and the Music Industry reality | Suzzane Gachukia Opembe

    For decades, Suzanne Gachukia Opembe sat at the center of Kenya’s creative economy. Producing music, managing artists, negotiating distribution, surviving industry politics and helping shape an entire generation of Kenyan sound.But behind the success stories were delayed payments, collapsing partnerships, broken royalty systems, visa denials, debt pressure and years where even groceries became difficult to afford.In this episode Suzanne opens up about building studios from scratch, landing a $10,000 Pepsi buyout in the 90s, producing artists during Kenya’s CD and cassette boom, managing Camp Mulla during their meteoric rise and witnessing first-hand how corruption and poor systems continue to cripple creators across Africa.She also reflects on marriage, separation, financial independence, family privilege, land investments, failed business ventures, selling property too early and the emotional cost of staying committed to a creative industry that rarely rewards people fairly.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction01:42 The last thing Suzanne failed at04:26 Her first experiences with money06:14 Family business, farming and Riara’s growth11:26 Lessons from her parents about money15:52 Building studios and producing music21:05 Financial struggles in music production27:04 Music distribution and River Road lessons28:38 Land investments and surviving debt32:36 Marriage, separation and money dynamics40:12 Managing Camp Mulla’s rise48:07 Why Kenyan music struggles financially55:09 Second marriage and financial independence01:01:50 Corruption inside music royalty systems01:09:25 Suzanne’s definition of financial success01:12:13 Her happiest and saddest money moments01:14:17 The financial principle everyone ignores01:16:53 Managing young artists and fame01:23:34 Camp Mulla’s BET nomination setback01:24:08 Why Camp Mulla connected with everyone01:26:24 Clarence Peters and music video evolution01:28:53 Closing thoughts and upcoming projects

  38. 182

    From Failed Fashion Business To Med Spa Founder | Milkah Wachira

    Most people see skincare as beauty. Milkah Wachira sees it as trust, systems, education, customer psychology and cash flow management under pressure.Before building Skin Reveal Clinic into one of Nairobi’s growing aesthetic and corrective skincare brands, she burned through bad inventory decisions, unstable partnerships, weak financial structures and painful business losses. One failed clothing venture left her with dead stock for years. Another partnership reportedly cost her close to KSh 1 million after funds disappeared without contracts or safeguards in place.Then came the salon business.A bold KSh 5 million setup. Two floors. Aggressive marketing. Rapid traction. But behind the growth were constant HR battles, staff turnover, operational pressure and eventually the reality that scaling beauty businesses is far harder than social media makes it look.In this episode of Financially Incorrect Business Edition, Milkah Wachira breaks down the economics of beauty and aesthetics in Kenya, the cost of building customer trust, why many salons struggle with structure, how COVID forced a strategic pivot into advanced skincare, and why professionalism changed everything in her business.She also speaks candidly about investor money she never recovered, learning financial discipline late, navigating unsecured loans, supplier credit systems, marketing ROI, and the operational realities behind running a medspa in Nairobi CBD.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapter00:00 Introduction00:28 FXPesa Sponsorship & Uganda Expansion02:42 Splitting Bills, Social Norms & Money Conversations03:55 Childhood Money Lessons06:01 First Job, Motherhood & Spending Habits08:20 Starting A Clothing Business11:47 Overstocking & Inventory Mistakes17:11 Losing KSh 1 Million In A Partnership Scam25:06 Entering The Beauty Industry28:44 Building A High-End Salon Brand32:01 Staff Conflicts & Operational Challenges36:57 COVID-19 & Pivoting Into Med Spa Services40:33 Studying Aesthetics Professionally43:03 Investor Losses & Financial Accountability46:05 Rebuilding The Team & HR Systems52:16 Staff Commissions, KPIs & Contracts59:52 Is The Skincare Business Profitable?01:04:17 The Cost Of Professional Equipment01:06:35 What Success Looks Like Today01:07:43 Best Financial Memory01:09:56 Final Thoughts & Where To Find Skin Reveal Clinic

  39. 181

    Royalties, Record Deals and the Cost of Art| Muthaka

    Muthaka thought talent would be enough. Then she discovered the business side of music.In this episode the award winning Kenyan singer and songwriter Christine Muthaka opens up about the financial realities behind building a music career in East Africa. From earning 3,000 KES cover gigs at malls and restaurants to signing a restrictive label deal, producing a 600,000+ KES independent album, surviving on tiny royalty payouts and eventually rebuilding her career independently, this is one of the rawest conversations we’ve had about creativity, money and survival.Muthaka breaks down what it actually costs to make music professionally, why many artists stay financially strained despite public success, how record labels can shape or limit creative direction and why publishing and licensing may become the real future for African artists. She also reflects on family support, financial anxiety, budgeting, rejection, leaving Universal Music and redefining success on her own terms.This conversation goes beyond music. It is about ownership, endurance, contracts, self worth and the invisible economics behind every creative career people romanticize online.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction01:18 The real cost of making music independently02:16 Financially Incorrect channel update04:15 Muthaka’s background and early career06:21 Self reflection and personal growth09:31 Early money lessons from family11:43 Financial anxiety and budgeting mindset13:34 First gigs and earning 3,000 KES16:15 Family support and choosing music17:30 Lessons from Sauti Academy19:14 Singing vs songwriting explained22:21 Why singers and songwriters need each other25:04 Unpaid gigs and early struggles28:28 Transitioning into recording music29:26 Performing artists vs recording artists30:22 Signing with Universal Music34:38 Expectations vs reality of a label deal39:29 Royalty splits and financial realities47:51 Feeling unsupported by the label50:00 Leaving the label and reclaiming control54:06 Winning an award while financially struggling59:09 Rebuilding independently after the label01:06:20 Publishing and licensing opportunities01:11:23 Spending over 600,000 KES on an album01:15:22 What financial success means to Muthaka01:17:21 Final message and album plug

  40. 180

    From 120M Debt To Rebuilding Again | Shira Karungi| Uganda Edition

    Most people think financial collapse happens suddenly.For Shira Karungi, it happened quietly.The businesses were working. The money was coming in. Multiple mobile money kiosks. A thriving clothing business. Strong monthly cash flow. But behind the visible success was a dangerous cycle of borrowing, delayed payments, lifestyle inflation, and poor financial tracking.At one point, the debt reached nearly 120 million UGX with no meaningful assets to show for it.In this episode of Financially Incorrect Uganda Edition, Shira Karunji, co-founder of Kinua Foundation, shares one of the most honest conversations we’ve had about debt, shame, entrepreneurship, women, poverty, and rebuilding financial stability from the ground up.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction & Uganda Edition Expansion02:14 Why Kinua Foundation Was Started04:18 Self-Funding The NGO Journey08:55 Rural Uganda’s Cashless Economy11:17 Childhood Lessons About Money18:14 The Catering Contract That Changed Everything24:13 Building Multiple Businesses Young28:33 How The Mobile Money Business Worked34:08 Failed Cosmetics Business To Clothing Pivot41:07 Why Employment Hurt Her Businesses45:31 How Debt Reached 120 Million UGX52:10 Panic Attacks, Debt & Asking For Help56:20 The Debt Recovery Strategy01:00:26 Rebuilding Financial Stability Again01:07:23 Why She Avoided Large Scale Imports01:10:41 Current Businesses & Future Plans01:14:22 Final Message On Community Impact

  41. 179

    Ogutu Okudo: On Oil, Power, Politics And Money

    Ogutu Okudo did not enter Kenya’s energy sector through engineering or petroleum science. She studied foreign policy and diplomacy, then made a sharp pivot after Kenya’s 2012 oil discovery and positioned herself inside one of Africa’s most competitive and male dominated industries.In this episode Ogutu breaks down the realities behind oil and gas, the politics of energy investment, why Kenya lost the regional pipeline advantage to Tanzania, and what most people misunderstand about money, networking, and long term career building.She speaks candidly about earning KSh 15,000 in her first role, quitting jobs that undervalued her skills, surviving industry downturns after studying oil and gas in Aberdeen, and building influence through strategic relationships instead of chasing quick money.Ogutu also shares the painful lesson of negotiating what she believed was a 15 million deal only to receive 1.5 million because the contract terms were misunderstood, a mistake that permanently changed how she approaches money, paperwork, and negotiations.Beyond energy, this conversation explores investment discipline, farming economics, leadership, gender inclusion in African industries, and the difference between visibility and real value creation.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Timestamps:00:00 Why Kenya Lost The Pipeline Deal02:11 Ogutu Okudo’s First Business At 1305:34 The Money Lesson That Changed Her Early08:27 Why Kenya’s Oil Discovery Changed Everything12:46 Finishing University In 2.5 Years16:03 Betting Her Career On Oil & Gas20:41 Moving To Aberdeen During Industry Chaos25:58 The Reality Of Studying Oil & Gas Abroad30:22 Coming Back To Kenya With No Clear Path34:17 Earning KSh15K In Her First Role38:46 Why She Kept Leaving Jobs Early43:02 Building Women In Energy Africa48:29 Networking That Actually Opens Doors53:44 How She Positioned Herself Around Power58:36 Why Experience Pays More Than Salary01:03:58 The Contract Mistake That Cost Millions01:09:12 Kenya vs Tanzania Pipeline Politics01:15:08 Why Kenya Is Still A Frontier Oil Nation01:20:47 The Business Of Oil, Diplomacy & Influence01:25:14 Investing In Avocado & Vanilla Farming01:29:33 The Harsh Reality Of Export Markets01:32:41 Why Women Struggle In Energy Sectors01:35:04 Her Philosophy On Money & Wealth01:37:02 Final Advice For Young Professionals

  42. 178

    Building a Tax Advisory Firm From Zero | Waithera Mugo

    Waithera Mugo did not build a tax law firm at the right time. She built it when there were no clients, no savings, and the world had slowed to a halt.In this business edition, Waithera Mugo, founder of Ithera Africa, breaks down what it actually takes to survive and scale in one of the most complex, high pressure legal specializations, tax.From defending multi million shilling tax disputes to navigating the evolving enforcement environment driven by Kenya Revenue Authority, this conversation moves beyond theory into the real mechanics of law, money, and resilience.We get into the economics of legal practice, why most lawyers struggle with cash flow, how tax enforcement is quietly reshaping business in Kenya, and what founders consistently misunderstand about compliance, structure, and risk.This is not a conversation about law in isolation. It is about leverage, positioning, and building a business where precision matters more than noise.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction01:18 Why she chose law at six03:42 University years and first business06:55 Unpaid internships and early pressure10:12 Entering the legal profession13:40 Leaving roles to prioritize growth17:05 Starting Hydera Africa during COVID20:48 No clients, no savings, early reality24:10 The role of mentorship in survival27:35 Discovering tax law as a niche31:20 First major tax case breakdown35:05 Inside high stakes tax disputes39:10 How Kenya Revenue Authority enforces compliance43:25 Understanding ETMS and its impact47:40 Why compliance is getting harder51:30 Common tax mistakes founders make55:15 Structuring your business properly59:05 Transitioning into tax specialization01:02:40 Charging premium legal fees01:06:15 Managing cash flow in a law firm01:10:05 Separating business and personal finances01:13:20 Building and managing a legal team01:16:45 From lawyer to business leader01:20:10 Simplifying tax for everyday businesses01:23:30 The future of tax enforcement01:26:10 Advice for founders and professionals01:28:00 Closing thoughts

  43. 177

    From Banking Trainee to Fintech Industry Leader | Esther Waititu

    What does it take to move from traditional banking into shaping the future of financial inclusion across an entire continent?In this episode of Financially Incorrect, we sit down with Esther Waititu Chief Financial Services Officer at Safaricom to unpack a career that spans banking, international markets, and now fintech at scale through Safaricom.From earning between Ksh 9k - 15k a month earlier in her career to negotiating executive compensation structures, Esther shares the decisions that defined her trajectory, including the career step back that expanded her leadership capacity and the financial mistake she still reflects on today.We explore how Kenya’s financial ecosystem has evolved, the role of competition in forcing innovation, and how platforms like M-Pesa and new investment tools like Ziidi Trader are quietly reshaping access to wealth-building for millions.This conversation goes beyond personal finance. It is about strategy, discipline, and how institutions are redefining what participation in the financial system looks like.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro01:18 Meet Esther Waititu03:42 Growing Up Firstborn08:15 Early Money Lessons14:27 Starting Career on Low Salary20:54 Becoming CEO Minded Early28:11 Career Risks That Paid Off36:45 Marriage, Twins and Budgeting44:03 Buying a Car Instead of Property51:36 Saving Before Borrowing58:12 Negotiating Executive Pay01:06:41 South Africa and Zambia Lessons01:15:20 Why Kenyan Banking Changed01:24:07 Safaricom’s Financial Future01:34:22 Ziidi Trader Investing for Everyday Kenyans01:44:10 What Success Really Means01:50:33 Final thoughts

  44. 176

    Film Paid Me More Than 20 Years in Corporate | Matthew Nabiswo | Uganda Edition

    What does it actually look like to walk away from stability and build something of your own?In this Uganda edition episode, Matthew Nabiswo breaks down a journey that most people never see clearly until it is too late to turn back. After two decades in corporate, rising from a $100 salary to $1,000 a month, he found himself pushed out at a moment that could have easily defined the rest of his life. Instead, it became the turning point.We get into the uncomfortable middle. The year where income dropped to almost nothing. The pressure of debt, expectations, and visibility. The quiet decisions that do not make headlines but determine outcomes. And how he and his wife built a film production company from the ground up with no safety net, just relationships, consistency, and a deep understanding of who actually pays.This is not just a story about film. It is a masterclass in positioning. Why NGOs became his first real clients. Why government contracts nearly broke momentum. Why professionalism, not talent, became the differentiator that unlocked $20,000 and $40,000 deals.We also get into the structural realities of Uganda’s film industry. The distribution bottleneck. The gap between talent and monetization. And why local audiences remain the most undervalued opportunity in African media today.---------------------------------------------------------------------------------------------------------------------------------Tagore Living Apartment - https://share.google/o2fVbZApFQ1tGWd7nFor all your production needs in Uganda: Contact: +256705098317 / +256786312218 | https://www.cinemaug.com/Access all our links in one place: ⁠https://lnk.bio/Financially_IncFor all your production needs in Uganda: Contact: 0705098317 / 0786312218 | https://www.cinemaug.com/💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters0:00 Intro1:14 Meet Matthew Nabiswo3:52 Childhood lessons about money7:48 Paying his own way through university12:36 First jobs and surviving on low salaries18:55 Building a 20-year corporate career26:42 The setback that changed everything32:18 Why he left employment38:07 Starting a production company with his wife44:12 The toughest financial season49:36 First major breakthrough contract55:48 Making more in 6 years than 20 years employed1:00:22 Fame vs real financial pressure1:03:47 Uganda’s film industry opportunity1:07:12 Why real estate is the next move1:09:18 Final thoughts on money, risk and growth

  45. 175

    Lessons From Losing Everything And Starting Again | Alemu Emuron

    Alemu Emuron has spent over two decades building campaigns across 34 African countries for brands like Coca-Cola, Airtel, Unilever, and Diageo — winning Cannes Lions and Grand Prix awards along the way. But before the continental footprint and the accolades, he was a broke young creative sleeping between a Kampala office and a bar, surviving on credit and stubbornness, watching his advertising career get pulled from under him just eight months into his best-paying job yet.In this episode, Alemu sits down with Financially Incorrect for one of the most honest creative industry conversations we've had. He breaks down how a childhood in Uganda learning to negotiate pocket money with a mother who only gave you half of what you asked for became the financial foundation that eventually funded his own agency without a single external investor. He talks about the difference between dreaming big and being delusional, what it actually costs to be a Group Creative Director in Kenya, why great advertising without organizational alignment is a lie, and how the death of a close friend with cancer permanently changed his relationship with money.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction to Alemu Emuron04:23 The Optimistic Pessimist Mindset06:26 Why Advertising Is Broken10:07 The Greatest Kenyan Ad Campaign11:55 Why Brands Must Act Not Advertise16:17 Why Brand Events Are Booming19:05 Money Lessons From His Mother24:11 Why Money Means Protection27:24 His First Job and Salary31:37 First Big Career Breakthrough35:24 Fired and Financially Struggling45:00 Living Between Office and Bars48:44 The Comeback Begins53:50 Salary Growth and Work Ethic57:23 The Rhino Tinder Campaign01:01:24 Why He Returned to Nairobi01:05:24 Scanad vs Ogilvy Culture01:11:17 Why Consistency Is Rare01:17:28 Marriage Changed His Finances01:23:24 Creative Director Salaries in Kenya01:24:31 Starting His Own Agency01:28:52 What Financial Success Means01:30:15 Lessons for His Children01:32:09 Working With Netflix01:33:58 Sell a Fridge to an Eskimo01:35:13 Final Advice

  46. 174

    From Almost Nothing to 4,000 Airbnb Listings | Ivy Nairobi Spaces

    Ivy started out earning 100 KES a day doing laundry during COVID. She got docked down to 6,000 KES a month as a supermarket cashier. She tried crochet, braiding, web development, and forex trading none of it stuck. Then she noticed something nobody else was paying attention to: Nairobi had thousands of empty Airbnb units and zero one-stop place to book them.Today, Nairobi Spaces manages access to over 4,000 listings, hosted 3,500 guests in 2025 alone, and pulls in between 200K–300K KES per month without owning a single property.In this Business Edition episode, Ivy breaks down exactly how she built it: the TikTok post that started everything, the con that cost her 70,000 KES, why property management almost tanked the business, and the model that actually works.If you're thinking about getting into the short-term rental space in Kenya or building any kind of business in the middle of a market gap this one is for you.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro01:00 Airbnb Scam That Cost 70K03:08 Growing Up With Little & First Jobs11:08 Why She Left College16:42 Forex Trading & Mentorship Income19:19 How Nairobi Spaces Started23:57 How The Business Makes Money32:23 Building a Host Network35:54 Why Customers Choose Nairobi Spaces37:22 Why Property Management Failed40:45 Making 200K–300K Per Month42:49 Taxes, Regulation & Safety46:45 Growth Plans & Expansion58:00 What Makes a Profitable Airbnb01:03:53 Mombasa & Watamu Expansion01:06:26 Final Advice & Closing

  47. 173

    What Women Actually Need to Build Wealth | Mumbi Ndung’u, Dorothy Ooko & Moonika Jurgenfeldt

    What do women really need to thrive today?At What Women Want 4.0, - Let's Make Money Honey session , we sat down with three accomplished leaders, Mumbi Ndung’u Founder CEO PLP, Dorothy Ooko Co- Founder WSN and Moonika Jurgenfeldt CEO FXPesa for an honest conversation on money, leadership, negotiation, confidence, career growth, and the realities women still face in professional spaces.This episode goes beyond surface-level empowerment talk. It explores why many women still ask for less than they deserve, why financial independence matters, how patience and consistency shape long-term success and why workplaces still need deeper cultural change.Mumbi Ndung’u shares lessons on persistence, boundaries, and building impact. Dorothy Ooko breaks down career leverage, broad experience, and the power of financial freedom. Moonika Jugernfeldt explains long-term thinking, investing strategically, and why broad knowledge compounds over time.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro01:06 Meet Mumbi Ndung’u, Dorothy Ooko & Moonika Jugernfeldt03:18 Why We Take Things Personally09:42 Identity, Confidence & Leadership Pressure15:58 Investing in Yourself for Career Growth23:47 Broad Experience vs Early Specialisation31:26 Why Women Negotiate Below Their Value39:54 Money, Freedom & Financial Agency48:08 Entrepreneurship Sacrifices No One Sees54:36 Patience in Career Progression59:44 What Women Want vs What Women Need01:05:12 Advice to the Next Generation01:08:24 Final Reflections

  48. 172

    From Village Teacher to Royal Wedding Photographer | James Lubinga | Uganda Edition

    Most people chase job security. James Lubinga walked away from it.In this Uganda Edition, we sit down with the CEO of Paramount Images Studio to break down how he went from being a school teacher to one of the most sought-after wedding photographers in Uganda.What started as a side hustle shooting school events quietly grew into a business pulling in more than his salary. Then came the turning point. Scaling demand. Burnout. Pricing mistakes. And the decision to stop thinking like an employee and start building a companyThis conversation goes deep into the real economics of photography. The long hours behind a single wedding. The mistake most creatives make when pricing their work. And how branding turned James from “a guy with a camera” into a business handling multiple weddings in a single weekend.He also shares how Ugandan wedding culture created a serious market opportunity. Big budgets. Multi-day events. Clients willing to pay for quality. But also a gap in professionalism that still exists today.If you’re creative, entrepreneurial, or trying to turn a side hustle into a real business, this episode will challenge how you think about money, skill, and growth.---------------------------------------------------------------------------------------------------------------------------------Tagore Living Apartment - https://share.google/o2fVbZApFQ1tGWd7nFor all your production needs in Uganda: Contact: +256705098317 / +256786312218 | https://www.cinemaug.com/Access all our links in one place: ⁠https://lnk.bio/Financially_IncFor all your production needs in Uganda: Contact: 0705098317 / 0786312218 | https://www.cinemaug.com/💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters0:00 Introduction0:32 Starting as a Teacher0:57 Photography as a Side Hustle3:53 Why He Fell in Love with Photography5:51 Growing Up and Money Lessons10:14 Why He Became a Teacher13:56 Buying His First Camera16:40 Making Money in Schools20:08 Leaving Teaching Behind24:08 Building the Business28:54 Learning to Improve Constantly30:17 First Wedding Experience34:18 What Makes a Great Wedding Album36:07 Scaling a Team41:56 Photography Industry Growth46:15 High Paying Weddings48:58 Business Model Today51:22 Training the Next Generation52:58 Uganda vs Kenya Weddings54:40 Market Gaps and Opportunities57:18 Money Mistakes and Lessons59:45 Final Thoughts

  49. 171

    Success, Retrenchment and A Million Shillings Surgeries | Laura Walubengo

    Laura Walubengo’s story is not about money at the start. It’s about comfort, stability, and a life where finances were never something she had to think about. That changed.From growing up in a structured, well-provided home to suddenly hearing “there’s no money,” Laura’s relationship with money was shaped by contrast. Then came the career at Capital FM. A steady rise. More income. More opportunities. More visibility.But behind the growth was a gap. No structure. No long-term plan. Just earning and living.Until life forced a reset. Retrenchment exposed the cracks. For the first time, money required intention. Budgeting became real. Survival became strategic.Then came the biggest test. Health. Multiple surgeries. Millions in medical costs. Insurance gaps. Tough decisions. The kind that force you to rethink everything you thought you understood about financial security.This episode is not theory. It’s lived experience. It’s about income without structure, confidence without preparation, and the moment life demands both.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction01:42 Growing Up Between Privilege and Scarcity05:18 Moving From India to Rural Kenya08:47 First Exposure to Financial Differences12:03 Career Dreams and Entering Media16:20 Joining Capital FM and First Salary20:11 Early Spending Habits and Independence24:05 Buying Her First Car on Loan27:50 Voiceovers and Multiple Income Streams32:12 Career Growth and Transition to DSTV36:48 Retrenchment and Financial Awakening41:30 Learning Budgeting and Financial Discipline45:18 Joining CGTN and Career Confidence49:10 Mortgage and Property Ownership53:26 Health Crisis Begins57:40 First Hip Replacement Surgery01:03:18 Losing Insurance and Financial Strain01:08:22 Emergency Surgery and Recovery01:14:05 Rebuilding Financial Stability01:18:40 Retirement Planning and Investments01:23:20 Lessons on Money and Health01:28:15 Final Thoughts and Reflections

  50. 170

    He Lost 1.5 Million Then Built Sold Out Events| Dickson Matata Business Edition

    Business rarely moves in a straight line.In this Business Edition episode , Barrack sits down with Dickson Matata, entrepreneur and co-founder behind Rhythm & Brunch, The Millennials Cookout and founder of House of Tata, to unpack the real journey behind building profitable experiences in East Africa.Dickson’s story moves from actuarial science and corporate insurance to brand consulting, e-commerce, and eventually sold-out lifestyle events that now define Nairobi’s millennial entertainment scene. Along the way came major wins, expensive failures, COVID-era business losses, and the hard lessons that reshaped how he thinks about risk, timing, and cash flow.This conversation explores what it actually takes to transition from employment into entrepreneurship, why preparation and timing matter more than hype, and how community-driven brands outperform traditional marketing.--------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: ⁠https://lnk.bio/Financially_Inc💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Introduction & Business Edition Context02:05 Strategy, Preparation & Timing Philosophy03:26 Dickson’s Early Money Lessons06:17 Actuarial Science & Insurance Career15:22 Side Hustles and Leaving Corporate25:30 COVID Losses & Airbnb Collapse33:06 Starting House of Tata During Lockdown41:16 Early Event Failures & Losing Money49:52 Rhythm and Branch Breakthrough01:06:01 Building Millennials Cookout01:09:13 Hosting International Artists & Cash Flow01:15:06 Scaling Teams & Business Systems01:17:21 Favorite Money Memory01:18:19 Closing Thoughts

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ABOUT THIS SHOW

Money doesn't have to be intimidating. The Financially Incorrect Podcast is a fun and informative way to learn about personal finance. Host Barrack Bukusi debunks money myths and reveals the truth behind common misconceptions. Join him with a different guest every week as he helps you achieve your financial goals.

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Financially Incorrect currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Financially Incorrect about?

Money doesn't have to be intimidating. The Financially Incorrect Podcast is a fun and informative way to learn about personal finance. Host Barrack Bukusi debunks money myths and reveals the truth behind common misconceptions. Join him with a different guest every week as he helps you achieve your...

How often does Financially Incorrect release new episodes?

Financially Incorrect has 50 episodes. Check the episode list to see recent publication dates and frequency.

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Financially Incorrect is created and hosted by Financially Incorrect.
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