Before You Brand Your Business, Trademark tips with Joey Vitale | Ep 157

Trademarks are one of the most misunderstood and most overlooked parts of building a business. Most business owners assume that if they’ve registered their business name, bought the domain, or secured their social handles… they’re protected. They’re not. In this episode, I’m joined by trademark attorney Joey Vitale to break down the three biggest mistakes business owners make when it comes to trademarking and what those mistakes can actually cost you. Because this isn’t just about legal technicalities. It’s about protecting the brand you’re working so hard to build. Inside this conversation, we cover: The false sense of security most business owners are operating under What a trademark actually protects (and what it doesn’t) The costly mistake of waiting “until you’re bigger” Why DIY trademarking can backfire and when it might make sense What to do now to make sure your business name is actually yours Whether you’re just getting started or you’ve been in business for years, this episode will help you think differently about your brand, not just as a name, but as an asset worth protecting. Connect with Joey: www.indielaw.com  Check out our Educational & Coaching Programs:Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel