Before you discount, try this
from Chill & Prosper with Denise Duffield-Thomas Hosted by Denise Duffield-Thomas
Are you feeling the pressure to slash your prices right now? I get it. When sales are slow, it's tempting to wave that discount wand. But here's the thing: there are so many ways to boost your business without devaluing your amazing offerings. If you're only discounting from a place of panic - STOP. Discounting can be tricky - mostly because it trains your audience to wait until you have a discount or offer a special deal. From a money mindset perspective, it can sometimes send the message that you don't value yourself at full price. From a branding perspective, it can damage your brand. Not always - sometimes discounting can be entirely appropriate - maybe you're discontinuing a product, you want to incentivize early birds, you're doing a Beta version of a program, or just because you feel like it. Some industries regularly offer a discount for payment in full or seasonal discounts. There is no right or wrong - but if you're contemplating slashing and burning your prices right now - I've got some alternative strategies for you on today's podcast.
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