Before you head into BLACK FRIDAY...

Just like how I say the Super Bowl commercial is one of the best advertising platforms in the country, what's really interesting about this Black Friday game airing on Amazon is going to be the re-target capability for the people that watch it. Today's episode covers my thoughts on this new strategy that Amazon is doing this Black Friday while I was on the CNBC Squawk Box show with Joe Kernen and Becky Quick. We got a little into some NY Jets talk but not too much since I'm still gloomy about it, but mainly about the clarity of what Amazon is doing this Friday. Take a listen to this one before you watch the game on Friday. Hope you all have a Happy Thanksgiving!