Before You Pay to Promote Your Podcast - DO THIS

I was in a Facebook group and someone asked, "What are your tips for getting more listeners to your podcast?" and the very first comment was, "Marketing.. Facebook ads" and while there were other decent suggestions, many of the suggestions were BUYING promotion (Facebook, Google Ads, etc).  It wasn't until I left a comment that someone brought up making sure your content is good. Here is what I wrote: Create content that is SO GOOD, that your audience has no choice, they HAVE TO share it with a friend. According to Jacobs media 70% of people find new podcasts through word of mouth. Once you are positive your show is having the impact on people you want to impact (it really needs to be people you did not grow up with, and people you are not related to like your mother), THEN you can start promoting your show.  Get Some Feedback If you want some feedback I do offer a Podcast Review service.  If you'd rather work on your content in private sign up for some coaching. Let me know what episode to listen to, and we can amplify what you are doing correct, and minimize the parts that aren't working.  Publicity Isn't Always the Key To Success Why do I say this? Do you know these names? Samantha 'Just Sam' Diaz Laine Hardy Maddie Poppe Trent Harmon Nick Fradiani Caleb Johnson Candice Glover Phillip Phillips Scotty McCreery Lee DeWyze Kris Allen David Cook Jordin Sparks Taylor Hicks Carrie Underwood Fantasia Barrino Ruben Studdard Kelly Clarkson Thes are all American Idol WINNERS. With this in mind, publicity alone will not be the sole solution to getting your show more downloads. You need to make sure it resonates with your audience first.   Mentioned in this episode:Ready To Grow Your Podcast?Starting August 19th (So sign up now) a cohort class at the School of Podcasting will lead members through the process and steps of growing your audience. You will receive feedback, and action steps to take to make your show in downloads, reach, and influence. Use the coupon code listener to save when you sign upSchool of PodcastingPodcasting in Six Weeks - Free CourseWe are bringing back Podcasting in Six Weeks and this time we are running an experiment and that is IT's FREE. Meeting weekly and go step by step and launch your podcast (it's designed for someone who does have a podcast, but wants one). Go to www.schoolofpodcasting.com/sixweeksPodcasting in Six WeeksThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy