Beginner's Guide to Setting Up Google Ads: Full Workshop Walkthrough
from The Social Geeks Podcast Hosted by socialgeeks
In this comprehensive workshop, learn everything you need to know about setting up Google Ads for your small business. Join us as we walk through keyword research, campaign creation, setting bidding strategies, location targeting, audience segments, and much more. This step-by-step guide is perfect for beginners who want to optimize their ad campaigns and drive traffic or leads to their website. Follow along and start achieving better results with your Google Ads!00:00 Google Ads Workshop with Kyle from Social Geeks Digital - Part Two01:56 Understanding Google Ads Metrics03:59 Keyword Planning and Research12:22 Practical Keyword Research Exercise34:50 Filtering Keywords for Targeted Searches37:30 Using Google Sheets for Keyword Management38:03 Creating Ads from Selected Keywords41:45 Setting Up Google Ads Campaigns47:01 Understanding Conversion Tracking49:08 Google Analytics and Privacy Changes51:43 Building Effective Ad Groups54:25 Navigating Google Sheets for Keyword Filtering59:26 Setting Up Campaign Objectives in Google Ads01:07:32 Starting a New Google Ads Campaign01:08:07 Choosing Campaign Objectives and Bidding Strategies01:09:03 Optimizing for Clicks and Conversions01:12:35 Location Targeting and Network Settings01:20:43 Advanced Audience Segmentation01:26:37 Utilizing AI for Ad Creation01:36:13 Crafting Effective Headlines and Descriptions01:40:03 Adding Extensions and Finalizing Ads
Embed this episode
No transcript yet.