The Social Geeks Podcast
by socialgeeks
It’s no secret that marketing is a great way to grow your business. What isn’t often talked about is the fact that it can also be one of the most challenging and time-consuming aspects of running a small business. Join the social geeks to learn the tips, tricks and ideas to get your business online and thrive during this global pandemic. Step by step, let the geeks show you the way to navigate your way to success.
Episodes
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How to Set Up ChatGPT Ads in 2026
ChatGPT Ads have arrived, opening up a brand-new advertising channel for businesses. This video explores how ChatGPT advertising works, what features are currently available, the countries where it's rolling out, and the opportunities and limitations to consider before launching your first...
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Why I'm Breaking Up with WordPress: Exploring Safe and Efficient Alternatives for Websites
After 12 years of building websites with WordPress, it's time to move on. This video explores why WordPress is becoming increasingly difficult to manage, the growing cybersecurity risks facing businesses, and why platforms like HighLevel and Shopify offer a more secure and scalable solution. If...
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NZREC 2026: The Marketing Strategy That Sold Out The New Zealand Real Estate Conference
How do you sell out a major conference a whole month before it starts? In this video, I’m walking you through the exact event marketing strategy we used to make the New Zealand Real Estate Conference (NZREC) their biggest year in history! If you want to know how to promote an event in 2026, scale...
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HighLevel AI Studio Tutorial: Build a Landing Page in 10 Minutes
Can AI really build a landing page in 10 minutes? In this tutorial, I put HighLevel's new AI Studio to the test with a real client project that needed to be launched fast. From a simple client brief, we'll use AI to generate a landing page, connect forms to the CRM, set up automations, and create…
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The Ultimate Guide to Understanding Marketing KPIs (Key Performance Indicator)
Confused by marketing jargon like CTR, CPC, ROAS, impressions, reach, CPM, and CPA? You’re not alone 🤯 In this episode, we break down the most important digital marketing KPIs in plain English so you can finally understand what’s working in your marketing and what’s just vanity metrics. Because...
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Your Content Feels Chaotic? Fix It With This 5 Step System - Content Operations
Feel like your content is all over the place? You’re not alone. Most businesses are stuck guessing what to post next, chasing trends, and hoping something sticks In this episode, we break down Content Operations (Content Ops). A simple 5-phase system to bring structure, clarity, and actual…
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Could Your Business Survive a Digital Disaster: Secure Your Online Assets Today
Can your agency lock you out of your own business? Most business owners don’t realise it’s possible until it happens. In this video, Kyle breaks down real cases where businesses lost access to their website, ads, and digital assets—and shows you how to protect what you’ve built. Take control…
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Business Success: Proven Lessons From 10 years Running a Digital Agency
This year marks the 10th anniversary of Social Geeks Digital Agency. In this video, I share the biggest lessons I’ve learned from running a digital marketing agency for the past decade. From taking a leap of faith in 2016 to helping hundreds of businesses grow online, these insights cover...
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Email Marketing Mastery: Boost Your Sales and Engagement
For every $1 spent on email marketing, businesses make an average of $34 back. Not followers. Not likes. Revenue. If you wouldn’t ignore a 34x return in any other investment — why ignore it in your marketing? In this video, Kyle breaks down the essential email marketing systems every business...
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YouTube for Small Business: How to Turn Videos Into Leads, Not Just Views
YouTube is one of the most underrated growth channels for small businesses, and most owners are missing out. In this video, I break down a real client case study showing how just a few searchable YouTube videos generated consistent, high-intent leads over time. No ads. No viral stunts. Just…
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How to Master Client Onboarding with Collaboration Tools for Business Growth
Welcome to the Social Geeks way of working! This video breaks down how we communicate, collaborate, and keep things running smoothly—without spamming your inbox or stealing your evenings. We’re big on efficiency + effectiveness: clear processes, respectful office-hours communication, and zero...
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Unlocking AI-Driven Google Ads: Strategies for Small Businesses with Kyle from Social Geeks Digital
The practical strategies for leveraging AI tools to enhance digital marketing efforts, particularly for small businesses. Kyle discusses the benefits of Performance Max and Demand Generation campaigns, the importance of targeting specific audiences, and how to craft effective ads using advanced…
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How We Helped a Client Save $13,000 Annually on Software Subscriptions | Case Study
Are you tired of spending a fortune on multiple software subscriptions? In this video, we share how we helped a client save over $13,000 annually by switching to High Level CRM. We walk you through our step-by-step process, from initial discovery to the complete migration of various tools, all to...
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Cyber Attack Warning: Steps to Secure Your Website from AI Bot Attacks
Are you facing unusual website traffic or suspicious ad performance fluctuations? In this episode, Kyle from Social Geeks Digital Agency dives deep into the alarming rise of intelligent bot cyber-attacks targeting small businesses. Learn how these bots disrupt your analytics, waste your ad spend,...
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Heartbroken for Sydney: Please Watch Before the Holiday Break
This isn't the video I planned to make today. Waking up to the tragic news in Sydney this morning, on the first day of Hanukkah and so close to Christmas, has weighed heavy on my heart.I wanted to take a moment to pause the usual business talk to reflect on what really matters. It feels like the...
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How to 10x Your Google Ads ROI: A Floor Cleaning Business Case Study
In this video, we dive into a case study of a local floor cleaning business and their journey with Google Ads. The business had previous difficulties with high costs and low conversion rates. We conducted an audit, redesigned their landing page, implemented Google Performance Max campaigns along...
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Beginner's Guide to Setting Up Google Ads: Full Workshop Walkthrough
In this comprehensive workshop, learn everything you need to know about setting up Google Ads for your small business. Join us as we walk through keyword research, campaign creation, setting bidding strategies, location targeting, audience segments, and much more. This step-by-step guide is…
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Mastering Google Ads for Small Businesses: Workshop Part 1 - Theory and Structure
BOOK YOUR FREE DIGITAL MARKETING & STRATEGY CALL:https://socialgeeks.com.au/linksIn this workshop, learn the essentials of Google Ads and how they fit into the digital marketing landscape. Hosted by Kyle Meloche from Social Geeks Digital Agency, this session aims to help small business owners…
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AI Search Readiness For Local Businesses
When someone asks ChatGPT, Gemini, or Perplexity who the best business is in your area—will your name show up? In this video, we break down exactly how to get your business visible in AI search and why this is the Google moment of 2025. ⏱️ Timestamps: 00:00 – Intro: Why AI search matters for…
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From Paper to Profit: How Digital Marketing Transformed a Real Estate Business
How digital marketing and automation helped an Australian real estate agency boost sales, streamline operations, and achieve a high return on ad spend. 00:00 – Digital Transformation 01:00 – Lead Generation 02:00 – Results & ROI 03:00 – Room for Growth 04:00 – Boosting Conversions 05:00 – Our...
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The Biggest Announcements from Google I/O 2025 you need to know for Small Business
Get ready for a deep dive into the biggest announcements from Google I/O 2025! Discover how the latest AI breakthroughs will impact small businesses, marketing, and the future of digital content. Use the timestamps below to jump to the topics that matter most to you. Timestamps: 00:00 - Google…
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Facebook Ads Success: Case Study with Pop and Dangle!
In this episode, we share the inspiring success story of Jenny from Pop and Dangle, who attended our Facebook ads workshop and achieved her first five sales through her e-commerce website. We delve into the strategies used, including focusing on purchases over traffic, conducting A/B tests for...
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Facebook Ads LIVE Workshop on the Sunshine Coast - Social Geeks Digital
This video is a full recording of our first-ever Facebook Ads workshop on the Sunshine Coast! We're diving deep into the essentials to help you get your campaigns up and running effectively. In this workshop, you'll learn: How to set up your Facebook Pixel to track results. Navigating the Meta...
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Exploring MarTech Tools & Trends - Kyle's Lecture at Auckland University of Technology
Join Kyle from Social Geeks Digital as he returns to his alma mater, Auckland University of Technology, to share insights from his guest lecture on marketing technology. Dive into the world of MarTech and learn about tools that digital agencies and businesses use to streamline their marketing...
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Talking Business Automation & Saving Money in 2025 on the Wedding Empires Podcast
In this special New Year's episode of the Social Geeks podcast, our host Kyle Meloche joins Jac & Ben from @WeddingPlanningAcademy on the Wedding Empires podcast to celebrate the beginning of 2025. They dive deep into the Go High Level CRM suite, which the Social Geeks agency utilizes and resells...
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Mastering Digital Marketing: Essential SEO Strategies for Small Businesses
Essential SEO Strategies for Small Businesses In this episode, digital strategist Kyle from Social Geeks Digital Agency breaks down the essentials every small business should know before investing in digital ads. Kyle covers the importance of having a well-optimized website, focusing on brand...
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Insights from my NZ Real Estate Conference Presentation
I'm back after some exciting ventures in the UK and New Zealand, where we've launched new AI-driven platforms. https://airealestate.co.nz https://socialgeeks.io Join me as I share how AI is transforming real estate and digital marketing, helping agents and businesses manage their communications...
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5 Essential Ways to Use AI for Real Estate Success: Boosting Efficiency and Saving Time
Sign Up For The AI Real Estate Waitlist! https://airealestate.co.nz In this episode, Kyle from Social Geeks Digital Agency discusses five ways to implement AI technology in your business to save time and enhance efficiency. From handling inquiries and marketing to video content and appointment...
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How to Streamline Your Small Business with Effective Systems
FREE WEBINAR: https://socialgeeks.io/webinar-registration Sign up for a 30 Day Free Trial: https://socialgeeks.io/ Join Kyle, the digital strategist and owner of Social Geeks Digital Agency, in this episode of the Social Geeks podcast as he shares his journey from chaos to streamlined efficiency…
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How To Get More Google Reviews for Your Business: Reputation Management Strategies
Do you want more Google Reviews for your business? Who doesn't! We are going to show you how to quickly build up more reviews, and set up an automated process to ensure you're asking your customers for reviews too. Kyle from social geeks introduces two workflows designed to help businesses…
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5 Reasons Why Video Marketing is Essential for Businesses in 2024
Kyle, the digital strategist at Social Geeks Digital Agency, highlights the importance of video marketing for businesses in 2024. He discusses five key reasons why video content is a must for businesses: 1) Video's dominance on all platforms, including Tik Tok and YouTube; 2) The role of video in...
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Why Every Business Needs a CRM: A Social Geeks Case Study
In this detailed conversation we delve into the importance of tracking your sales and marketing and the pivotal role of a Customer Relationship Management (CRM) tool. Specifically, we focus on HubSpot CRM which we consider a highly recommended tool for all businesses. We walk you through a...
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Mindset in Business and Marketing: Overcoming Impostor Syndrome and Building Resilience
In this revealing talk, the speaker highlights the importance of a positive mindset in business and marketing, citing the benefits it has on personal health and business longevity. He cites a conversation between Elon Musk and Peter Diamandis as an example of the significance of the right…
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Our Agency’s 2023 Facebook and Google Ads Campaign Results
In this in-depth video, we take a closer look at how your business can thrive using Facebook and Google ads. Using actual reports, we show you the reach, amount spent, and client earnings we have managed over a year. The discussion covers the importance of Facebook ads for driving website clicks...
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Boost Your BFCM Sales: Last-Minute Black Friday & Cyber Monday Digital Advertising Strategies
In this video, you will learn about two important last-minute strategies to aid businesses during the Black Friday and Cyber Monday sales rush. First, try using existing social media content and promoting them to Advantage Plus audiences, Meta's new AI innovation. This approach amplifies social...
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Dealing with Depression & Your Mental Health As A Business Owner
Running a business is often compared to a marathon, not a sprint, and like any long-distance race, it requires excellent mental and physical preparation. On today's episode, which coincides with World Gratitude Day on 21st September, we discuss the importance of personal well-being in your...
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Unlocking Google Ads: The Ultimate Guide for Small Business Owners (LIVE)
Are you a small business owner eager to maximise your digital reach but find yourself lost in the maze of online advertising? This episode is your lifeline! We delve into the transformative power of Google Ads, breaking down how you can harness Artificial Intelligence, audience analytics, and...
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Hearing Gary Vee Talk In Brisbane: Key Takeaways
Tune in as we dive deep into the game-changing wisdom shared by the legendary @garyvee during his electrifying talk in Brisbane! 💥 From business to health, Gary's perspective on success is refreshingly simple yet profoundly impactful. We unveil the parallels between getting fit and thriving in...
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Google GPS: The Route Map of Modern Business Success
"In this episode, we bring you an insightful speech by Kyle Meloche, a Digital Strategist at Social Geeks Digital Agency, delivered live at a BX Networking xCite event. Kyle delves into the profound influence of Google on the modern customer journey, painting a vivid picture with engaging…
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How to Use AI in Your Business: Essential Tips from Kyle | BX Networking Buderim, Sunshine Coast
Join Kyle, an expert in the field of artificial intelligence (AI), at BX Networking in Buderim, Sunshine Coast, for an insightful presentation on how to leverage AI in your business. In this engaging talk, Kyle will share valuable AI tips and strategies that can revolutionize the way you operate...
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The Small Business Guide To Chat-GPT
Welcome to the latest episode of the Social Geeks Digital Podcast, where we bring you the most relevant and up-to-date digital strategies to empower your business. This episode is titled "The Small Business Guide To Chat-GPT." In this episode, our CEO and experienced digital strategist, Kyle...
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Top10 Digital Marketing Trends In 2023
Welcome to the Social Geeks Digital Podcast, where we explore the ever-evolving world of digital marketing and uncover the latest trends shaping the industry. In this exciting episode, we dive deep into the realm of 2023 and bring you the top 10 digital marketing trends that are revolutionizing…
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What is Google Advertising? A Beginners Guide To Google Ads
Welcome to a new episode of the Social Geeks podcast! In this episode, titled "A Beginner's Guide to Google Ads," we dive into the world of one of the most powerful online advertising platforms. Join us as we demystify Google Ads and provide a step-by-step guide for beginners. Hosted by digital...
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Digital Advertising Terms You Need To Know As A Small Business
In this episode of the Social Geeks Digital Marketing Podcast, host and digital strategist Kyle Meloche breaks down the essential digital advertising terms that every small business owner needs to know. From CPM to CPC to retargeting, Kyle explains these terms in easy-to-understand language and...
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How to Market Your Business with Just $1,000 per Month
Do you have limited budget to throw at your sales and marketing? Are you're trying to get the maximum ROI that you can for your business? Well, You're in luck. This episode is all about how you can spend a thousand dollars or less a month on your marketing to get started out, to maximize your…
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A Guide To Conversion Rate Optimisation CRO For Your Website
In this podcast, Kyle from Social Geeks Digital Agency discusses conversion rate optimization (CRO) and the importance of improving your website's conversion rates. Kyle presents a case study in which a landing page was improved, resulting in a significant increase in sales. He provides tips for...
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Digital Marketing from A to Z; How to Market Your Business Like A Pro
In this episode of Social Geeks Podcast, Kyle Meloche discusses how to market your business like a pro with digital marketing strategies from A to Z. You will learn how to develop strong and innovative strategies to promote your business brand, products, and services. You will also learn how to...
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Zero to Hero; How We Made $500k in 3 Months with Meta Ads
In this exclusive case study, we share how we were able to grow an advertising account from $0 in sales to over $500,000 in less than 3 months using an aggressive scaling strategy on Meta (formerly Facebook) Ads. We break down our approach and share the exact tactics and techniques we used to...
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A Complete Guide For Online Lead Generation For Beginners
Lead generation is the process of finding and attracting potential customers for your business or service. It is one of the most important aspects of marketing, as it helps you fill your sales pipeline with qualified leads who are interested in what you offer. In this video, you will learn: ✅…
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A Guide To Branding Your Business Online
Branding is more than just a logo or a slogan. It's the way you communicate your values, personality, and identity to your customers and prospects. It's how you stand out from the crowd and create loyal fans. In this presentation, you will learn: - What online branding is and why it matters for...
About this show
It’s no secret that marketing is a great way to grow your business. What isn’t often talked about is the fact that it can also be one of the most challenging and time-consuming aspects of running a small business. Join the social geeks to learn the tips, tricks and ideas to get your business online and thrive during this global pandemic. Step by step, let the geeks show you the way to navigate your way to success.
Hosted by
socialgeeks