Behavioral Dynamic Response Marketing with Frank Kern

Frank Kern is the creator of Behavioral Dynamic Response which is an automated marketing method that speeds up your sales cycle by customizing your marketing messages based on your prospect’s behavior.He is one of the most sought after Direct Response internet marketing consultants and copywriters on the planet.In this interview, we will be finding out more about Frank (did you know he was a roofer?) and his passion for marketing. Here are just a few of the key topics we will discuss...- Brand or Leads, what's more important?- Marketing Your "Brick and Mortar" Contracting Business- Intent-Based Branding and how it generates leads fast- How important is your copy?- 3 ways to generate more leads right away- and much, much more!This is a can't miss podcast with one of the best marketers in the world!Time Stamps:Frank's Greatest Achievement - 4:25What Got Frank Into Marketing - 8:12Marketers/Books That Influenced Frank - 12:57Frank Breaks Down Behavioral Dynamic Response Marketing - 17:05Frank Breaks Down Intent Based Branding - 24:14Branding vs Lead Generation - 25:50Frank's Experience as a Contractor and Roofing Salesman - 30:45Attendee Question - How do you use dynamic behavior response marketing through facebook? Which is more valuable, facebook or email? - 37:01The 1st thing Frank would do digitally for leads as a Residential Roofer - 40:00***Golden Nugget*** Door Knocking and the Surgical Strike Method - 44:56The Importance of Frequency - 50:26What Frank Wants to Be Remembered For - 57:17Recommended Reading:Gary Halbert: http://www.thegaryhalbertletter.com/The Ultimate Sales Letter: https://amzn.to/2PP5xKUMagnetic Marketing: https://amzn.to/2seQvoSThe Man Who Sold America: https://amzn.to/2ro1tbh My Life in Advertising and Scientific Advertising: https://amzn.to/2ELpxYqBreakthrough Advertising: https://amzn.to/394RfxmMore from Frank Kern: https://frankkern.com/Get Contractor Insights on Social Facebook: https://www.facebook.com/contractorcoachproYoutube: https://www.youtube.com/c/ContractorCoachPROInstagram: https://www.instagram.com/contractorcoachproLinkedIn: https://www.linkedin.com/company/contractorcoachpro