EPISODE · Nov 19, 2025 · 38 MIN

Behavioral Science For Agencies: Copywriting

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.

Episode metadata supplied by the publisher feed · Published Nov 19, 2025

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Behavioral Science For Agencies: Copywriting

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This episode is 38 minutes long.

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This episode was published on November 19, 2025.

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