EPISODE · Jun 3, 2026 · 43 MIN

Behavioral Science for Agencies: Strategy

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effect to the halo effect and goal dilution, they unpack why consistency, focus, and clear communication often outperform complexity and constant reinvention.

Episode metadata supplied by the publisher feed · Published Jun 3, 2026

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Behavioral Science for Agencies: Strategy

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This episode was published on June 3, 2026.

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