Behavioural Science Meets Campaigns with Dan Monheit

Understanding humans and our flaws is at the heart of effective marketing. Science plays a key role in marketing, especially the science of psychology. Many platforms, tools and trends promise to “revolutionise” marketing, but the reality is humans and how our brains tick remains largely the same. In this episode, we chat about human behaviour. We explore three fascinating behavioural biases and unpack recognisable campaigns that tap into these biases in order to influence customers. To tackle this topic, there was only one choice of guest, Dan Monheit, the CEO of Hardhat. The intersection of marketing and behavioural science is Dan’s zone of genius.   Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.    Connect with Mia Fileman: www.instagram.com/campaign_del_mar https://www.linkedin.com/in/miafileman/   Connect with Dan Monheit: https://hardhat.com.au/ https://www.instagram.com/hardhatagency/ https://www.linkedin.com/in/danielmonheit/   Free resources: Take our quiz to find the campaign that is right for your business.