Behind the AP's new marketing push

from Ad Age Insider · host Ad Age's E.J. Schultz

Julie Tucker, global marketing director for the Associated Press, on the news wire service's new marketing and what separates it from the 'Truth' campaign she oversaw at The New York Times. We also discuss newsroom diversity and how the AP is preparing for the 2020 election. Plus, Tucker explains why she left agency life behind.

Episode metadata supplied by the publisher feed · Published Jun 18, 2020

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Behind the AP's new marketing push

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This episode is 39 minutes long.

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This episode was published on June 18, 2020.

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