Behind the Bar with Alex Kratena: Designing Drinks That Tell a Story

In this live episode, Shawn Soole welcomes acclaimed bartender, author, and cocktail innovator Alex Kratena, co-founder of the prestigious P(our) festival and creator of truly boundary-pushing drink experiences. Get ready for an insightful dive into flavor design, creative inspiration, and the future of hospitality.🧠 What You’ll Learn:Alex’s journey—from early cocktail experiments to global influenceThe philosophy behind P(our) and crafting immersive flavor storiesHow collaboration and curiosity fuel innovation in barsTechniques for designing multi-sensory drink experiencesHonest insights during our live Q&A: career navigation, sustainability, and experimentation📌 Timestamp Highlights:00:02:30 – Alex’s introduction & cocktail origins00:15:00 – Birth of P(our) and its creative mission00:28:45 – Signature projects and pushing boundaries00:42:15 – Audience Q&A: tools, trends, and creative muscle01:00:00+ – What’s next: upcoming events, ideas, and collaborations🎯 Who It’s For:Bartenders, bar programmers, flavor enthusiasts, and anyone keen on the art of thoughtful, intentional drink-making—this episode is your guide to unlocking creativity and building compelling experiences.✅ If you enjoyed this episode:Smash the Like buttonSubscribe and hit the 🔔 to catch future episodesLeave a comment with your standout insightShare it with your team or creative community