The Post Shift Podcast with Shawn Soole

In this episode, Shawn Soole sits down with legendary bar designer and hospitality innovator Tobin Ellis, founder of Studio Barmagic and one of the most influential thinkers in modern bar design. With more than three decades in hospitality and decades designing bars around the world, Tobin shares how smart design, workflow, and ergonomics directly impact profitability, staff performance, and guest experience. From designing cocktail stations to consulting on luxury venues and high-volume operations, Tobin’s philosophy is simple: great bar design isn’t decoration — it’s operational strategy.🧠 What You’ll Learn• Tobin’s journey from bartender to one of the industry’s leading bar design specialists• Why bar design should start with workflow, ergonomics, and staff efficiency before aesthetics• The biggest mistakes operators make when building or renovating bars• How equipment, layout, and design influence speed of service, guest interaction, and profitability• Live Q&A: building bars for modern cocktail programs, staff health, and long-term operational success⏱ Timestamp Highlights (Approximate)• 00:02:30 – Tobin’s background and the evolution from bartender to bar designer• 00:14:00 – Why modern bar design must prioritize ergonomics and workflow• 00:28:00 – The intersection of design, profitability, and guest experience• 00:42:00 – Live Q&A: renovation tips, layout mistakes, and operational strategy• 00:58:00+ – The future of bar design: innovation, equipment, and evolving guest expectations🎯 Who It’s ForBar owners, restaurateurs, beverage directors, architects, designers, and operators planning new builds or renovations who want bars that look great but also perform at the highest level operationally.✅ If You Loved This Episode• Hit Like• Subscribe and tap the 🔔 for more conversations with hospitality innovators• Drop your biggest bar design takeaway or question in the comments• Share this episode with your team, partners, or anyone planning a bar build

In this episode, Shawn Soole sits down with Christin Marvin — hospitality leadership coach, author, and founder of Solutions by Christin — to unpack the realities of leadership in modern restaurants and bars. From opening multiple venues to coaching multi-unit operators, Christin shares hard-earned lessons on how leaders grow, how teams scale, and why burnout is often a leadership systems issue rather than a personal failing. This conversation dives into what it actually takes to lead people well in hospitality today — from self-awareness and communication to building teams that can thrive beyond the founder.🧠 What You’ll Learn• Christin’s journey from starting as a line cook at 15 to opening multiple restaurants and becoming a leadership coach. • Why many hospitality leaders struggle with burnout — and the systems that can prevent it.• The leadership mindset needed to scale teams and multi-unit operations successfully.• Why communication, self-awareness, and boundaries are critical leadership skills.• Live Q&A: leadership development, training frameworks, and navigating industry change.⏱ Timestamp Highlights (Approximate)• 00:02:30 – Christin’s origin story and early hospitality career• 00:14:00 – The leadership gap in hospitality training• 00:28:00 – Burnout, boundaries, and sustainable leadership• 00:42:00 – Live Q&A: managing teams and scaling operations• 00:58:00+ – The future of hospitality leadership and personal growth🎯 Who It’s ForRestaurant owners, bar operators, general managers, and hospitality leaders who want to build stronger teams, reduce burnout, and lead with clarity rather than chaos.✅ If You Loved This Episode• Hit Like• Subscribe and tap the 🔔 for more conversations about leadership, culture, and hospitality business• Share your biggest takeaway or leadership challenge in the comments• Share this episode with your managers, partners, or anyone leading teams in hospitality

In this Post Shift Shot crossover with the Bread & Butter Collective Podcast — a series created by restaurateurs Sam Jones and Calen McNeil to share the real, non-scripted side of running hospitality businesses — Shawn Soole sits down with the hosts to dig into what it really takes to build, grow, sustain, and lead in this industry.From cash flow realities to brand identity, team development to strategic decision-making, this is hospitality business talk without the hype — rooted in experience, accountability, and real-world frameworks.The Bread & Butter Collective Podcast pulls back the curtain on hospitality business secrets — from financing and licensing to culture and community building. 🧠 What You’ll Learn• The foundational business principles every hospitality operator must understand• Lessons on building a business that can endure staffing swings, market fluctuations, and consumer behaviour shifts• Why survival isn’t strategy — and what strategic sustainability actually looks like• How community-driven brands (like Big Wheel Burger and 2% Jazz) are rethinking performance, culture, and purpose• Practical business tools and mindset tweaks that separate operators who survive from those who thrive⏱ Timestamp Highlights (Approximate)• 00:02:30 – Introduction: why hospitality business talk still matters• 00:10:45 – The basics of business fundamentals — cash flow, margins, and runway• 00:23:00 – Culture as currency: hiring, retaining, and defining values• 00:36:15 – Strategy over hustle: building systems that scale• 00:48:30+ – Live Q&A: real business scenarios, pitfalls to avoid, and leadership takeaways🎯 Who It’s ForOperators, owners, general managers, beverage directors, and hospitality leaders at any stage of “business thinking” — from concept validation to multi-unit scaling. This isn’t theory: it’s grounded in lived experience.✅ If You Loved This Episode• Smash the Like• Subscribe and ring the 🔔 for more real discussions on hospitality business and culture• Drop a comment with your biggest business takeaway — or your toughest question for operators right now• Share this episode with your team, partners, or anyone building in hospitalityAbout Bread & Butter Collective: A peer-driven podcast and community led by restaurateurs Sam Jones (2% Jazz) and Calen McNeil (Big Wheel Burger), focused on sharing the honest realities of hospitality business ownership, from financing and licensing to culture, collaboration, and long-term sustainability.

In this conversation, Shawn Soole sits down with hospitality veteran Richie Barrow — renowned bar leader, culture builder, and mentor — to unpack what it truly takes to run great teams, build resilient service cultures, and lead with clarity and purpose. Richie brings rich perspectives from decades in high-performing venues, blending operational wisdom with a people-first approach that elevates the entire team.Whether you’re managing a floor, designing systems, or leading staff, this episode delivers insights that help you operationalize culture — not just preach it.🧠 What You’ll Learn• Richie’s hospitality journey: lessons from the bar, the floor, and leadership roles• How intentional systems create consistency, trust, and team autonomy• Why leadership is more about influence and clarity than authority or title• Real talk on accountability, feedback, and evolving service standards• Live Q&A: practical approaches to team growth, conflict resolution, and sustaining excellence⏱ Timestamp Highlights (Approximate)• 00:02:45 – Richie’s origins and early lessons in service and leadership• 00:15:00 – Designing systems that empower staff and drive consistency• 00:28:30 – Leadership frameworks: clarity, influence, and accountability• 00:43:10 – Live Q&A: real scenarios, practical tools, and leadership roadblocks• 00:58:15+ – What’s next: personal leadership growth and sustaining culture🎯 Who It’s ForBar managers, general managers, operators, trainers, and hospitality leaders focused on building teams that perform with purpose — not by command, but by shared clarity and commitment.✅ If You Loved This Episode• Tap Like• Subscribe and ring the 🔔 to catch more strategy, culture, and leadership conversations• Drop your biggest Richie insight or question in the comments• Share this with your managers, trainers, or anyone invested in building strong hospitality cultures

In this Post Shift Shot, Shawn Soole pulls back the curtain on the reality of owning in hospitality. No hype. No Instagram fantasy. Just truth.Entrepreneurship in this industry isn’t just cocktails, creative freedom, and packed Friday nights. It’s pressure, payroll, people problems, and personal sacrifice. And if you’re not prepared for the weight of it — it will expose you fast.This episode lays out five harsh truths every aspiring hospitality entrepreneur needs to hear before signing a lease, taking on investors, or quitting their day job.🧠 The 5 Harsh Truths1. You don’t get freedom — you get responsibility.Ownership doesn’t reduce pressure. It multiplies it.2. Your creativity now answers to cash flow.Cool ideas mean nothing if they don’t pay rent.3. You will outgrow people — and people will outgrow you.Leadership means hard conversations, not just inspiration.4. Nobody cares about your struggle.Guests want consistency. Staff want stability. Vendors want payment.5. It’s lonelier than you think.The higher you climb, the fewer people truly understand the weight.🎯 Who It’s ForBartenders thinking about opening a place.Managers dreaming about “doing it their way.”Operators in year one wondering why it feels heavier than expected.This isn’t discouragement.It’s preparation.🔥 The Real QuestionDo you want applause…or do you want accountability?Because entrepreneurship gives you one far more than the other.✅ If This Resonated• Hit Like• Subscribe for more Post Shift Shots on leadership, ownership, and industry truth• Drop a comment: Which truth hit you hardest?• Share this with someone romanticizing ownership

In this episode, Shawn Soole sits down with Colin Asare-Apiah — award-winning bartender, educator, and globally respected leader in cocktail culture — for a thoughtful conversation about hospitality craft, community building, mentorship, and the future of service. Colin breaks down how experiences shape perception, how intentional leadership lifts teams, and why culture always outlasts trends.Whether you’re behind the stick or leading a team, this episode blends craft insight with empathetic leadership and actionable takeaways that reverberate across hospitality.🧠 What You’ll Learn• Colin’s journey: from global stages to local impact — and the moments that taught him most• Why hospitality is more than cocktails — it’s about connection, purpose, and emotion• How intentional team culture drives consistency, creativity, and loyalty• The difference between performing service and being in service• Live Q&A: leadership challenges, team mentorship, and building careers that matter⏱ Timestamp Highlights (Approximate)• 00:02:45 – Colin’s background and early inspiration in hospitality• 00:15:00 – Craft as connection: why guest experience starts with service mindset• 00:29:30 – Culture before systems: building teams that trust and perform• 00:43:10 – Live Q&A: mentorship, leadership pitfalls, and elevating others• 00:58:15+ – Why vulnerability is strength — and presence is leadership🎯 Who It’s ForBartenders, operators, trainers, beverage directors, community builders — anyone invested in hospitality that’s human-centred, culturally grounded, and wildly intentional.✅ If You Loved This Episode• Hit Like• Subscribe and tap the 🔔 to stay connected with more industry wisdom and deep conversations• Share your biggest takeaway or a question for Colin in the comments• Share this episode with your team or anyone passionate about people, craft, and culture

In this Post Shift Shot, Shawn Soole breaks down a hard truth in modern hospitality: not everyone is built to be an entrepreneur — and that’s not a weakness.With the rise of “cool entrepreneurship,” social media has glamorized ownership and independence. But the reality? Entrepreneurship is risk, stress, sleepless nights, and long-term uncertainty. Meanwhile, intrapreneurs — those who innovate and lead inside existing companies — are often the real engines of growth.This episode challenges you to ask: Are you chasing a title… or playing to your strengths?🧠 What This Shot Covers• The real difference between intrapreneurs and entrepreneurs• Why social media has distorted what entrepreneurship actually looks like• The power of being a high-level intrapreneur inside a strong company• How self-awareness is more valuable than ego• Why building something great doesn’t always mean owning it🎯 Who It’s ForBartenders, managers, operators, creatives, and anyone feeling the pressure to “go out on their own” — even if that might not be their highest-impact lane.🔥 The Core QuestionAre you wired to build the ship…or are you wired to make the ship sail faster than anyone else?Both matter. One just requires brutal honesty.✅ If This Hit Home• Like the video• Subscribe for more Post Shift Shots on leadership, identity, and hospitality growth• Drop a comment: Are you an intrapreneur or entrepreneur — and why?• Share this with someone who needs to hear it

In this revealing episode, Shawn Soole sits down with Alexandre Gabriel, visionary founder of Maison Ferrand and one of the most influential thinkers in the global spirits world. From reviving historic brand identities to steering cocktail culture toward authenticity and craftsmanship, Alexandre shares his perspective on creativity, entrepreneurship, and what it takes to lead in an ever-evolving industry.Whether you’re a bartender, distiller, brand builder, or producer, this conversation bridges deep heritage with modern innovation — unpacking not just how spirits are made, but how ideas endure.🧠 What You’ll Learn• Alexandre’s journey from early curiosity to building Maison Ferrand into a global spirits icon• The balance of heritage and innovation — how tradition informs creativity without constraining it• Lessons on product development, storytelling, and leadership in a crowded market• Why craft, quality, and intuition still matter — even when trends shift• Live Q&A: real talk on flavor, brand identity, market dynamics, and legacy thinking⏱ Timestamp Highlights (Approximate)• 00:02:30 – Alexandre’s beginnings and the intuition that led him to spirits• 00:14:45 – Building Maison Ferrand: philosophy, process, and purpose• 00:29:10 – Craft and context: balancing tradition with creative freedom• 00:42:50 – Live Q&A: spirits trends, mentorship, and sustaining relevance• 00:58:00+ – What’s next: innovation pipelines, community engagement, and industry vision🎯 Who It’s ForDistillers, bartenders, beverage directors, brand builders, and anyone passionate about the intersection of craftsmanship, culture, and creative leadership in the spirits world.✅ If You Loved This Episode• Hit Like• Subscribe and ring the 🔔 for more conversations with leaders shaping drinks and culture• Share your favourite Alexandre insight or question in the comments• Forward this to your team, partners, or anyone building in the world of spirits or hospitality

In this episode, Shawn Soole digs into one of the most pivotal topics in hospitality and beyond: leadership that evolves with the times. Whether you’re just stepping into a lead role or you’ve been guiding teams for years, this conversation challenges the old paradigms of authority and hierarchy — and reframes leadership as purpose, service, and influence rather than title or command.You’ll walk away with practical insight into what leadership looks like today — in venues, teams, communities, and life.🧠 What You’ll Learn• The difference between old-school leadership and modern servant leadership• Why emotional intelligence matters just as much as operational competence• How culture drives performance — and how leaders shape it daily• Real frameworks for accountability, feedback, and team empowerment• The role of vulnerability, presence, and intentional decision-making⏱ Timestamp Highlights (Approximate)• 00:02:40 – What leadership used to mean vs what it means now• 00:14:00 – The three pillars of modern leadership: clarity, care, and consistency• 00:26:30 – Leading teams through change without losing trust• 00:39:00 – Accountability systems that actually work — and why most don’t• 00:52:15+ – How to coach, mentor, and elevate others around you🎯 Who It’s ForGeneral managers, bar/restaurant operators, trainers, beverage directors, front-line leaders, and anyone committed to guiding others with intention and impact — not just authority.✅ If You Loved This Episode• Hit Like• Subscribe and tap the 🔔 to catch more conversations about leadership, culture, and hospitality• Share your biggest leadership takeaway in the comments• Tag a leader you admire — or one you want to be

In this special “Get to Know Me” episode, Shawn Soole sits down without notes, filters, or industry jargon — and invites you into the story behind the journey. From early shifts and first pours to building culture, teams, and his philosophy on hospitality leadership, this is the episode where the host becomes the guest.No deep tactical frameworks this time — just honest reflection, personal milestones, and the lessons that shaped a career in hospitality.🧠 What You’ll Learn• How Shawn first fell in love with hospitality — and why he never looked back• The wins, the misses, the mindset shifts and the moments that mattered• What Post Shift Podcast really represents and why it exists• Personal reflections on mentorship, burnout, growth, and purpose• What’s next: the future of the brand, community, and work still to come⏱ Timestamp Highlights (Approximate)• 00:02:30 – Early beginnings: first bar shifts and the lessons hospitality taught young Shawn• 00:12:15 – The reality of grind culture vs intentional growth• 00:23:40 – Why hospitality culture matters more than technique• 00:38:00 – Turning hard lessons into leadership frameworks• 00:49:30+ – What’s next: personal goals, podcast mission, and community direction🎯 Who It’s ForBartenders, operators, creators, and anyone who’s ever wondered why they keep showing up — especially on the days that feel long, hard, or ungrateful. This episode isn’t a strategy session — it’s a human one.✅ If You Loved This Episode• Hit Like• Subscribe and tap the 🔔 to follow the journey ahead• Share your own story or biggest takeaway in the comments• Share this with a friend, coworker, or team member who’s been with you along the way

In this Post Shift Shot, Shawn Soole tackles a tough but necessary truth: hard work and sacrifice still matter in hospitality — even in a world obsessed with shortcuts, instant success, and surface-level wins.This isn’t about glorifying burnout. It’s about respecting the process. The long nights, the reps, the missed weekends, the uncomfortable growth — the things that still build skill, character, credibility, and trust behind the bar and beyond it.🧠 What This Shot Covers• Why sacrifice isn’t outdated — it’s just misunderstood• The difference between intentional hard work and toxic grind culture• Why mastery, leadership, and credibility still require time and effort• How shortcuts erode culture, standards, and long-term opportunity• A reminder that earning your place still matters — for yourself and your team🎯 Who It’s ForBartenders, managers, operators, and hospitality professionals navigating the tension between work-life balance and earning your stripes — especially those who want longevity, leadership, and real growth in the industry.✅ If This Hit Home• Like the video• Subscribe for more Post Shift Shots on leadership, culture, and real hospitality talk• Drop a comment: Where do you draw the line between sacrifice and sustainability?• Share this with someone who needs the reminder

In this powerful episode, Shawn Soole sits down with Kris Hall, co-founder of The Burnt Chef Project — a global initiative dedicated to improving mental health, work culture, and human connection within hospitality. Kris offers candid insight into the systemic challenges faced by teams and leaders alike and actionable frameworks for creating workplaces that nurture people, not just profits.This conversation goes beyond burnout statistics — it explores why hospitality can be hard, how culture fails us, and what it truly takes to build compassion-driven teams that stay and thrive.🧠 What You’ll Learn• Kris’s journey: what sparked The Burnt Chef Project and its mission to shift hospitality culture• The root causes of burnout in hospitality — and how systems, not individuals, must change• Practical strategies for supporting mental health, psychological safety, and team resilience• How restaurants and bars can create environments where staff feel seen, heard, and valued• Live Q&A: culture transformation, tough conversations, and tools leaders can use today⏱ Timestamp Highlights (Approximate)• 00:02:45 – Kris’s beginnings and the origin story of The Burnt Chef Project• 00:15:00 – Why burnout isn’t about weakness — it’s about systems that fail people• 00:29:20 – Designing workplaces that elevate dignity, belonging, and connection• 00:43:10 – Live Q&A: real-world scenarios, culture practices, and interventions that work• 00:58:00+ – What’s next: scaling impact, training leaders, and changing the industry narrative🎯 Who It’s ForHospitality leaders, operators, trainers, HR partners, and anyone who’s felt the weight of burnout — or has seen team culture struggle under it. If you care about people first, and want to build environments where teams belong, contribute, and grow, this is a must-watch.✅ If You Loved This Episode• Smash Like• Subscribe and hit the 🔔 for more vital conversations on hospitality culture• Drop your key takeaway, question, or experience in the comments• Share this with your team or anyone invested in changing the industry from within

In this week’s Post Shift Shot, I dig into how the rise of remote work is quietly impacting the hospitality ecosystem — from empty downtown cores to shrinking lunch rushes and unpredictable revenue patterns.This isn’t an anti-remote rant; it’s a reality check on how shifts in work culture ripple through restaurants, bars, and the people who rely on them. If you operate in hospitality, this is a conversation we can’t afford to ignore.

In this episode, Shawn Soole sits down with Ann Squires Ferguson, interior designer and hospitality space strategist, to explore how design shapes behaviour, influences service flow, and ultimately determines whether a hospitality venue succeeds or struggles.From restaurants and bars to multi-use hospitality spaces, Ann breaks down how thoughtful design goes far beyond aesthetics — impacting staff efficiency, guest comfort, dwell time, and revenue. This conversation connects design thinking to real operational outcomes.🧠 What You’ll Learn• How interior design directly affects hospitality operations, service flow, and guest experience• The psychology of space: how layout, lighting, materials, and scale influence behavior• Common design mistakes operators make — and how to avoid expensive missteps• How to design hospitality spaces that support both brand identity and team performance• Live Q&A: renovation planning, budget trade-offs, and future-forward design trends⏱ Timestamp Highlights (Approximate)• 00:02:30 – Ann’s background in interior design and hospitality space planning• 00:14:45 – Designing for function first: flow, efficiency, and human behaviour• 00:29:00 – Brand-led design: translating concept into physical space• 00:43:10 – Live Q&A: renovations, mistakes to avoid, and working with designers• 00:58:00+ – The future of hospitality design: flexibility, wellness, and longevity🎯 Who It’s ForHospitality operators, restaurateurs, bar owners, developers, and anyone planning a build-out or renovation who wants spaces that look great, work hard, and last — not just photograph well.✅ If You Loved This Episode• Hit Like• Subscribe and ring the 🔔 for more conversations bridging design, operations, and culture• Drop your biggest design takeaway or question in the comments• Share this episode with your partners, designers, or anyone planning a hospitality space

Whenever I talk about training, the first question is always the same: “What’s the ROI?”In this week’s Post Shift Shot, I break down the real numbers behind staff training and show how a relatively small investment in your team can unlock outsized returns across sales, labour efficiency, retention, and overall culture.This isn’t theory or feel-good leadership talk — it’s a practical look at how training directly impacts the bottom line, why under-investing in people is one of the most expensive mistakes operators make, and how to start thinking about training as a profit centre, not a cost.If you’ve ever wondered how much training actually makes you, this episode is your blueprint.

In this episode, Shawn Soole sits down with Michael Dargie — branding strategist, creative thinker, and author of BrandJitsu — for a sharp, no-fluff conversation on how brands are really built, why most messaging fails, and how hospitality (and beyond) can stop chasing trends and start creating meaning.This episode is a deep dive into brand clarity, creative discipline, and strategic storytelling — with real-world applications for operators, founders, and creatives alike.🧠 What You’ll Learn• Michael’s path into branding and the philosophy behind BrandJitsu• Why most brands confuse noise with impact — and how to cut through• The difference between branding, marketing, and storytelling (and why it matters)• How creative constraints can actually unlock stronger brand identity• Live Q&A: applying BrandJitsu thinking to hospitality, personal brands, and businesses⏱ Timestamp Highlights (Approximate)• 00:02:30 – Michael’s background and the origin of BrandJitsu• 00:14:00 – Why most brands fail: clarity vs chaos• 00:28:00 – Creative discipline, constraints, and brand consistency• 00:42:30 – Live Q&A: applying branding frameworks to real businesses• 00:57:00+ – What strong brands get right — and where most go wrong🎯 Who It’s ForHospitality operators, founders, creatives, marketers, and leaders who want to build brands with intention, stop chasing applause, and create identities that actually resonate — internally and externally.✅ If You Loved This Episode• Hit Like• Subscribe and tap the 🔔 for more conversations on leadership, creativity, and brand strategy• Drop your favourite BrandJitsu insight or question in the comments• Share this episode with your team, creative partners, or anyone responsible for “the brand.”

DOWNLOAD Business Clarity Workbook - https://www.soolehospitality.com/free-resources-1/business-clarity-workbookWelcome back to the Post Shift Podcast! I'm bringing back the Tuesday episodes, the Post Shift Shots, to offer more insights that don't always fit into my interviews. My goal is to provide clarity and motivation to the community, focusing on personal development and a positive thinking mindset for success.

In this episode, Shawn Soole sits down with Sean Finter — operator, trainer, and mastermind behind some of North America’s most respected hospitality playbooks. From frontline execution to strategic leadership, Sean breaks down how to build systems, culture, and habits that help teams scale without losing soul.🧠 What You’ll Learn• Sean’s journey from bartending and FOH leadership into building playbooks that transform teams• How systems, rituals, and repeatable frameworks reduce chaos and drive consistency• The difference between compliance and ownership — and how to foster accountability• Practical tools for coaching, KPIs, training cycles, and team psychology• Live Q&A: real-world problem solving, service scenarios, and legacy thinking⏱ Timestamp Highlights (Approximate)• 00:02:45 – Sean’s origin story: from bar shifts to leadership frameworks• 00:14:30 – What makes a playbook work: clarity, simplicity, adoption• 00:28:15 – Coaching teams: accountability, standards, and culture velocity• 00:42:50 – Live Q&A: service challenges, scaling teams, and keeping morale strong• 00:57:00+ – Leadership habits: vision, structure, and servant leadership in action🎯 Who It’s ForHospitality leaders, general managers, beverage directors, trainers, and operators who want to move from reactive management to proactive, scalable culture systems — building hospitality that works no matter the floor plan.✅ If You Loved This Episode• Hit Like• Subscribe and tap the 🔔 to stay up to date with weekly strategy sessions• Drop your favorite Sean Finter insight or service question in the comments• Share with your team or anyone building culture from the ground up

In this episode, Shawn Soole sits down with chef-entrepreneur and hospitality operator Calen McNeil, founder of Zambris and Big Wheel Burger. Calen breaks down how he’s built loyal teams and passionate communities around two distinctly local brands — one rooted in elevated comfort and community dining (Zambris), and the other in iconic burgers with personality (Big Wheel Burger). This conversation bridges operational strategy, culture building, and creative hospitality that resonates beyond the plate.🧠 What You’ll Learn• Calen’s journey from first shifts to building two beloved hospitality brands focused on people first.• The culture and DNA behind Zambris — how atmosphere, approachability, and intentional design create memorable guest experiences.• Why Big Wheel Burger works as both local favourite and community hub — blending great food with genuine hospitality.• How team culture, leadership style, and communication drive employee retention and guest loyalty.• Live Q&A: managing growth, balancing creativity with consistency, and keeping hospitality human at scale.⏱ Timestamp Highlights (Approximate)• 00:02:30 – Calen’s early hospitality roots and the vision behind his brands• 00:14:00 – Building culture at Zambris: craft, community, and experience• 00:28:15 – The story of Big Wheel Burger: personality, consistency, and local love• 00:42:00 – Live Q&A: scaling teams, operational clarity, and creative growth• 00:56:45+ – What’s next: new ideas, community engagement, and future plans🎯 Who It’s ForRestaurant owners, operators, chefs, beverage directors, and hospitality leaders who care about building brands rooted in culture, connection, and community — not just menus and margins.✅ If You Loved This Episode• Tap Like• Subscribe and hit the 🔔 to stay locked into more hospitality strategy & culture talks• Drop your favourite Calen insight or question in the comments• Share this with your team, your chef friends, or anyone building communities through food and drink

In this special seminar recorded live at Portland Cocktail Week, Shawn Soole delivers one of his most personal and impactful talks: Turn & Burn to Build & Belong — a deep dive into the culture of hospitality, the burnout cycle, and how operators and bartenders can reclaim purpose, connection, and long-term belonging in this industry.Drawing from decades of experience behind the bar, in management trenches, and in mentorship roles, Shawn breaks down how the industry got here, what needs to change, and how teams can build workplaces people want to stay in.SLIDE DECK AND DOWNLOADABLE RESOURCES - https://www.proof-and-practice.com/pdxcw-from-turn-burn-to-build-belong/seminar-deck🧠 What You’ll Learn• Why “turn & burn” culture became the norm — and why it’s no longer sustainable• How to build belonging, identity, and community inside your venue• Systems, training, and culture frameworks that reduce turnover and increase engagement• What real leadership looks like in 2025: clarity, accountability, and daily habits• How operators can create workplaces where people grow instead of grind• Live Q&A insights from attendees at Portland Cocktail Week⏱ Timestamp Highlights (Approximate)• 00:02:15 – Opening: the reality of “turn & burn” and its impact on teams• 00:11:40 – The psychology of belonging: why people stay (or leave)• 00:24:00 – Building systems that support culture, not replace it• 00:37:20 – Leadership in practice: accountability without intimidation• 00:52:10 – Q&A: retention strategies, communication habits, and operator pitfalls• 01:03:00+ – Closing: why belonging is the future of hospitality🎯 Who It’s ForBar managers, operators, owners, bartenders, educators, and hospitality leaders who want to build teams that stay, grow, and belong — not just survive the shift.✅ If This Seminar Resonated With You• Hit Like• Subscribe and tap the 🔔 for more leadership, culture, and operations conversations• Leave a comment with your biggest takeaway or how your venue is tackling culture• Share this with your team, management group, or anyone building hospitality from the inside out

In this episode, host Shawn Soole sits down with longtime industry veteran John Gakuru — a globally seasoned bar professional, brand strategist, and now founder of Coruscent Co.. John brings decades of experience across continents, from managing classic cocktail venues in London to shaping global spirits distribution and now advising on some of the most forward-looking spirits and hospitality projects worldwide. 🧠 What You’ll Learn• John’s journey through multiple continents — from bartending and bar management in London during the early cocktail-renaissance days, to global brand ambassadorships and trade marketing roles across Australia, Europe, and the US. • Why he believes bars are “safe spaces” — social places that no algorithm or app can replicate, and his vision for hospitality rooted in authenticity, culture, and human connection. • The founding and mission behind Coruscent Co.: building brand strategies, global events, and international trade relationships that honor people, place, and product.• His role on the board of Tales of the Cocktail Foundation and how initiatives like “Beyond the Bar” aim to support well-being, education, and inclusion for hospitality professionals worldwide. • Live Q&A: insights on global brand strategy, navigating multiple markets, supporting mental health in hospitality, and what it means to build spaces (and brands) with integrity and purpose.⏱ Timestamp Highlights (Approximate)• 00:02:45 – Early days: London’s bar scene and the roots of Gakuru’s global hospitality journey• 00:14:00 – Transition from bartending to brand ambassadorship & global trade marketing• 00:28:00 – Launching Coruscent Co.: vision, values, and global brand building• 00:42:00 – Why bars still matter — community, authenticity, and human connection in a digital world• 00:58:00+ – Q&A: wellness in hospitality, cross-continental perspectives, and what’s next on John’s horizon🎯 Who It’s ForHospitality operators, bar owners, brand builders, beverage directors — or anyone interested in understanding how global experience, cultural sensitivity, and strategic thinking can shape the future of hospitality and spirits.✅ If You Loved This Episode• Hit Like• Subscribe and tap the 🔔 to catch more global-minded hospitality conversations• Drop your favorite John insight or a question in the comments• Share this episode with your team, colleagues, or anyone passionate about where the bar world is headed

In this episode, Shawn Soole sits down with renowned drinks author and journalist Noah Rothbaum — a true heavyweight in cocktail culture and spirits storytelling. From deep dives into whiskey history to thoughtful reflections on the role of media in shaping how we drink, Noah delivers a conversation full of insight, perspective, and passion. 🧠 What You’ll Learn• Noah’s journey: from writing culture and news to becoming one of the world’s most respected spirits writers and editors.• Why whiskey — and cocktails — aren’t just drinks, but lenses into history, geography, culture, and community. • Behind the scenes of his latest major work: how thorough research, curiosity, and storytelling combine to create reference-level content about spirits. • The importance of context — understanding brands, origins, and narratives — when tasting or writing about spirits.• Live Q&A: media, mentorship, the future of cocktail journalism, and what keeps Noah passionate about spirits and writing.⏱ Estimated Timestamp Highlights• 00:02:30 – Noah’s origins as a writer and how he found his footing in the spirits world• 00:14:00 – What whiskey means: from label to history, and how narratives shape perception• 00:28:00 – The craft of writing about drinks: research, context and responsibility in storytelling• 00:42:00 – The role of media and writing in shaping cocktail and whiskey culture• 00:58:00+ – Live Q&A: advice for writers, bartenders, and anyone curious about spirits — and where things go from here🎯 Who It’s ForBartenders, beverage directors, writers, bar-owners, and curious drinkers — anyone who believes a good drink deserves a good story. If you care about history, context, and giving spirits the respect they deserve, this episode is for you.✅ If You Loved This Episode• Hit Like• Subscribe and tap the 🔔 to stay updated with more deep dives into the world of drinks, culture, and hospitality• Share your favourite Noah insight — or ask your own question — in the comments• Share this episode with your bar team, peers, or fellow spirits lovers

In this episode, Shawn Soole sits down with industry legend Sean Kenyon—third-generation bartender, owner of the award-winning Williams & Graham and more—where they explore the true meaning of bar culture, legacy, and operational excellence. Sean brings decades of experience shaping top-tier beverage programs, mentoring teams, and crafting spaces that matter. 🧠 What You’ll Learn• Sean’s journey from the pubs of New Jersey into becoming an American Bartender of the Year and visionary bar creator. • The philosophy behind Williams & Graham, Occidental, and American Bonded: how space, story, and service merge into destination bars. • How mentorship, team culture, and the front-line staff form the backbone of any lasting program.• Real operational insight: designing bar layouts, service flow, and adapting through change. • Live Q&A: reflections on legacy, resilience, the future of bartending, and what “craft” still means in today’s world.⏱ Timestamp Highlights (Approximate)• 00:02:45 – Sean’s early career: growing up behind the bar and embracing hospitality as heritage• 00:14:00 – Founding Williams & Graham: vision, identity, and setting the standard• 00:28:30 – Expanding with Occidental & American Bonded: applying craft across formats• 00:40:50 – Operational deep dive: bar design, efficiency, staffing, and culture• 00:57:20+ – Q&A: mentoring the next generation, maintaining relevance, and what comes next🎯 Who It’s ForBartenders, bar managers, beverage directors, hospitality operators, and anyone who’s serious about building a program with longevity, purpose, and authenticity.✅ If You Loved This Episode• Hit Like• Subscribe and tap the 🔔 to catch more conversations with the bar world’s best• Share your favourite Sean Kenyon insight or ask your question in the comments• Share this episode with your team, peers, or anyone passionate about the craft of hospitality

In this episode, Shawn Soole sits down with hospitality trail-blazer April Wachtel — a bartender-turned-entrepreneur with more than 25 years in the beverage world, now founder and CEO of Cheeky Cocktails. She opens up about shifting from behind the bar to building a scalable brand, and how she’s helping both professionals and home enthusiasts elevate their game. 🧠 What You’ll Learn• How April progressed from busser and bartender to brand ambassador for major spirits companies — and finally to creating her own line of professional-grade mixers and syrups. • The story of Cheeky Cocktails: why she spotted a gap in the mixer market, how she rebranded and scaled during the pandemic, and what “premium cocktail ingredients made accessible” really means. • Key lessons in entrepreneurship: product development, early-stage manufacturing, route-to-market strategy, and how to survive in a male-dominated industry. • Live Q&A: focusing on how to start with small budgets, build brand equity, navigate failure, and make a meaningful impact in the beverage industry.⏱ Timestamp Highlights (Approximate)• 00:02:30 – April’s early hospitality beginnings: bartending, beverages, brand work• 00:14:00 – Recognizing the gap: why mixers and syrups needed a rethink in the craft-cocktail era• 00:28:00 – Building Cheeky Cocktails: pivots, scaling, distribution & pandemic dynamics• 00:42:00 – Live Q&A: advice on entrepreneurship, inclusion, and staying creative behind the scenes• 00:58:00+ – What’s next: product innovation, education, and building community around the bar-to-business journey🎯 Who It’s ForBartenders, beverage directors, hospitality entrepreneurs, CPG founders, and anyone curious about how the bar world and product world intersect — how you turn craft into brand and experience into scale.✅ If You Loved This Episode• Tap Like• Subscribe and hit the 🔔 to catch more live conversations with industry makers• Leave a comment with your favourite April insight — or ask your burning question about starting a beverage brand• Share this episode with your bar team, your network of creators, or anyone looking to make their mark in hospitality

In this episode, Shawn Soole talks with Lindsey Johnson — founder of Lush Life Productions, creator of Camp Runamok, and organizer of PDXCW — about her mission to uplift hospitality professionals through education, grassroots activism, and creative collaboration. Lindsey shares stories of building communities, offering inclusive training, and using limited resources to drive change. 🧠 What You’ll Learn• Lindsey’s journey from bartender to community builder and educator. The philosophy behind her grassroots bar tours, training pop-ups, and hospitality pop culture events. How “jam econo” (doing more with less) informs her approach to building educational spaces for bartenders. • Stories of organizing on the road — pop-ups, training, pop culture collabs, and social advocacy in hospitality. • Live Q&A: scaling community events, hospitality activism, and empowering bar professionals through inclusivity and education.⏱ Timestamp Highlights (Estimated)• 00:02:45 – Lindsey’s background and how she began building Lush Life Productions.• 00:14:20 – The story behind Camp Runamok and the philosophy of grassroots training.• 00:28:00 – PDXCW: designing workshops and events for the community. • 00:42:10 – Live Q&A: empowering bartenders, building inclusive cultures, activism.• 00:58:00+ – What’s next: future events, education programs, and community growth.🎯 Who It’s ForBartenders, hospitality professionals, educators, event organizers, and anyone who wants to build meaningful communities, create inclusive learning experiences, or make an impact through hospitality. If You Loved This Episode• Hit Like• Subscribe and ring the 🔔 for more conversations with industry changemakers• Share your favourite Lindsey insight or question in the comments• Share this with your team, your colleagues, or anyone in the hospitality community

In this episode, Shawn Soole sits down with Ryan Foley — publisher of BARTENDER Magazine, author, and advocate for the craft. Together, they dig into how media shapes the narrative of hospitality, the evolving coverage of the trade, and what it takes to document the bar world with clarity and purpose.What You’ll Learn• Ryan’s path from bartender coverage to leading a major industry publication• How BARTENDER Magazine influences trade trends, education and professional standards• His role in amplifying non-alcoholic cocktail education and bar best practices• The intersection of content, culture, and bar commentary• Live Q&A focusing on journalism, trade events, and how media supports hospitality growthTimestamp Highlights (Approximate)• 00:02:30 – Ryan’s background and the genesis of BARTENDER Magazine• 00:14:00 – The role of trade media in shaping bar culture and education• 00:28:00 – Expanding into non-alcoholic content and serving professionals• 00:42:00 – Live Q&A: media, mentoring emerging talent, and covering hospitality in real time• 00:58:00+ – What’s next: editorial direction, industry events, and evolving narrative🎯 Who It’s ForBar managers, hospitality leaders, beverage directors, writers, and anyone interested in how media and storytelling influence the trajectory of the industry.✅ If You Loved This Episode• Hit Like• Subscribe and ring the 🔔 to stay up-to-date with expert-led conversations• Drop your favorite takeaway from Ryan or ask any questions in the comments• Share this with your team or your hospitality network

In this episode, Shawn Soole sits down with Kate Chernoff — the newly crowned World Class Canada Bartender of the Year 2025, based out of Keefer Bar in Vancouver. A bartender with a natural gift for hospitality, story-driven craft, and competitive fire, Kate takes us through her ascent, her philosophy behind every shift, and how she’s representing Canada on the the global stage. What You’ll Learn• Kate’s journey from student to bartender, and how she discovered a passion for the craft. • How competitions shaped her style and voice behind the bar—technical skill, storytelling, creativity. • Her winning approach in challenges that include flair, flavour, and sustainable thinking. • How she infuses hospitality with heart — making guests feel seen and welcomed. • Live Q&A on performing under pressure, preparing for global finals, and staying true to her roots while growing publicly.Timestamp Highlights (Estimated)• 00:02:30 – Kate’s early days behind the bar and what drove her into competition.• 00:14:00 – Behind the scenes of her winning performance at World Class Canada.• 00:28:00 – Balancing creativity, technique, and sustainability in cocktail development.• 00:42:00 – Live Q&A: lessons from competition, and moving into global finals.• 00:58:00+ – What’s next: representing Canada, refining her craft, and mentoring others.🎯 Who It’s ForBartenders, hospitality leaders, competition hopefuls, and anyone wanting to see how passion + technique + narrative can lead to national recognition — and beyond.✅ If You Loved This Episode• Hit Like• Subscribe and ring the 🔔 to catch more episodes featuring rising stars & industry legends• Drop your favorite Kate insight or send your questions in the comments• Share this with your team or colleagues who love craft, competitions, and growth

In this episode, Shawn Soole sits down with bartender, educator, and creator Stephen Myers to explore how one builds a meaningful presence from the ground up—blending craft, content, and authenticity in a crowded field.What You’ll LearnStephen’s journey: from behind the bar to developing his digital brandThe mindset behind consistent content creation and storytellingHow to find your niche voice—even when the noise is loudConnecting community and craft: techniques, tools, and growthLive Q&A: content strategy, monetization, burnout, and staying inspired in hospitalityTimestamp Highlights (Approximate) 00:02:30 – Stephen’s beginnings and storytelling aspirations 00:14:00 – Finding a unique brand voice in hospitality 00:28:00 – Building systems and processes for consistency 00:42:00 – Live Q&A: advice on content, collaboration, and sustainability 00:58:00+ – Where Stephen’s headed next: projects, community, and growth 🎯 Who It’s ForBar operators, content creators, educators, and anyone looking to build a personal presence rooted in craft, authenticity, and community. ✅ If You Loved This EpisodeGive it a LikeSubscribe and hit the 🔔 for more conversations from hospitality’s creatorsDrop your favorite Stephen insight or leave a question in the commentsShare this with your team, creative peers, or anyone looking to find their voice

In this special milestone episode, Shawn Soole sits down with Patrick Dooley, bartender-turned-writer and creator of Boulevardier. Together they explore how one builds a narrative in hospitality, crafts a personal brand, and translates lived bar experience into meaningful storytelling and influence. What You’ll Learn Patrick’s journey behind Boulevardier—why he writes and how the bar perspective shapes his voice The balance between bar work, writing, and maintaining relevance in cocktail journalism How to build content that resonates: finding your niche, staying candid, and evolving with your audience Strategies for monetizing creative work without sacrificing authenticity Live Q&A: managing criticism, staying inspired, and scaling your influence across the industry Timestamp Highlights (Approximate) 00:02:30 – Patrick’s origin: how and why he started Boulevardier 00:14:15 – Crossover craft: blending bar life and writing voice 00:28:00 – Navigating content strategy, growth, and maintaining integrity 00:42:20 – Audience questions: growth pains, brand deals, and staying fresh 00:57:00+ – Looking ahead: new projects, collaborations & what’s next 🎯 Who It’s ForBartenders, content creators, hospitality professionals, and anyone interested in how to turn passion into platform—this is for those who want to build something that lasts beyond the bar shift. ✅ If You Loved This Episode Like this video Subscribe and hit the 🔔 to get future episodes Drop your favorite Patrick insight or question in the comments Share this episode with your team, collaborators, or friends in the industry

Join Shawn Soole in a dynamic conversation with Geoffrey Toffetti, a hospitality insider turned CEO who’s reshaping how frontline teams drive guest experience and revenue. From his early days as a hotel valet to leading FPG’s SaaS revolution with IN‑Gauge, Geoffrey shares the behind‑the‑scenes strategies that empower hotels to sell more, serve better, and scale smarter.What You’ll Learn• Geoffrey’s journey from valet to C‑suite—building empathy and strategy from the ground up • FPG’s pivot from consulting to a scalable SaaS model, designing IN‑Gauge to empower staff at the point of sale • The value of incremental revenue via front desk and F&B upselling—high-margin, high-impact, low‑overhead • How FPG onboard and train large teams virtually, from launch cadence to ongoing client success frameworks • Looking ahead: integrating AI not to replace, but to amplify frontline creativity, backed by decades of performance data Timestamp Highlights (Estimated)• 00:02:30 – Starting as a valet and rising into leadership—Geoffrey’s hospitality origin story• 00:14:00 – Building IN-Gauge: FPG’s shift to digital training and performance insights• 00:28:00 – Revenue without renovation: how hotels unlock millions with existing resources• 00:42:00 – Rolling out FPG’s onboarding and client success strategy—scalable, virtual, consistent• 00:58:00+ – Leveraging AI to support—not replace—human connection at the frontline🎯 Who It’s ForHotel leaders, beverage and customer experience managers, training directors, and hospitality operators eager to turn frontline moments into powerful revenue engines—all while empowering staff and keeping the guest at the heart.✅ If You Loved This Episode Hit Like Subscribe and ring the 🔔 to stay connected with the latest in hospitality innovation Share your biggest takeaway—or your dream upsell strategy—in the comments Spread the knowledge: share this episode with your team or industry community

NEW EPISODE drops Friday 9am PST In this trailer, I sit down with frontline efficiency expert Geoffrey Toffetti to explore how creating a nurturing workplace culture can drive stronger performance and ultimately boost revenue per employee.

In this episode, Shawn Soole chats with Charlotte Voisey, newly appointed Executive Director of the Tales of the Cocktail Foundation. For nearly two decades before this role, Charlotte shaped the industry as the global head of ambassadors at William Grant & Sons. Now, she’s steering the future of the global cocktail community-here’s how.What You’ll Learn• Charlotte’s journey: from bartender across London, Barcelona, Buenos Aires, and New York to industry leader and educator • How she helped craft the legendary experiences at Tales of the Cocktail-and the hands-on parties, seminars, and cultural moments that made the event iconic • What’s next for Tales in 2025 under her leadership: the theme “Evolve,” expanded seminar tracks from education to wellness and business, and a renewed focus on preparation for the industry’s future • Balancing the legacy of the global gathering with innovation, inclusivity, and the energy of newcomers-Tales continues evolving while honoring its roots • What attendees-both returning and first-timers-can expect, and how Charlotte is helping tailor the experience for diverse generations and needs Timestamp Highlights (Estimated)00:02:30 – Charlotte’s global journey from bartender to global brand ambassador to festival leader00:15:00 – Tales’ party legacy and the storytelling that made it legendary00:30:00 – Shifting from ambassador to Executive Director-what this role means for the industry00:42:00 – "Evolve" in 2025: new seminar tracks, future-forward programming, and inclusion strategies00:58:00+ – How Charlotte is bridging generations and shaping a forward-looking Tales experience🎯 Who It’s ForBar leaders, event organizers, educators, and anyone invested in the culture, community, and evolution of hospitality-this episode shows how leadership and vision drive progress.✅ If You Loved This Episode• Hit Like• Subscribe and ring the 🔔 to stay tuned for more conversations from hospitality’s changemakers• Share your favorite Charlotte insight-or a memory from Tales-in the comments• Share with your team, industry peers, or anyone passionate about where the cocktail community is headed

NEW EPISODE - Friday 9am PSTIn this episode, Shawn Soole chats with Charlotte Voisey, newly appointed Executive Director of the Tales of the Cocktail Foundation. For nearly two decades before this role, Charlotte shaped the industry as the global head of ambassadors at William Grant & Sons. Now, she’s steering the future of the global cocktail community.

In this special episode, Shawn Soole sits down with the iconic Dale DeGroff , widely known as The King of Cocktails , for a legendary conversation on how he shaped modern cocktail culture and continues to inspire the next generation of bar leaders.What You’ll Learn• Dale’s origins—and how his journey transformed the craft of bartending into an art.• His pioneering work in building storied venues that blurred the lines between bar and experience.• The philosophy behind reviving forgotten cocktail traditions while embracing innovation.• How he mentored and influenced a generation of bar professionals—raising the ceiling for the entire industry.• Live Q&A: insights on staying creative, navigating change, and ensuring legacy lives on.Timestamp Highlights 00:02:30 – Dale’s cocktail calling: early inspirations and the ‘why’ behind the craft. 00:14:00 – Defining modern mixology: reinvention of service, spirit, and storytelling. 00:28:00 – Venue-building with intention: creating cocktail destination experiences. 00:42:00 – Live Q\&A: mentorship, creativity beyond the bar, and staying true to your vision. 00:58:00+ – What’s next: lessons for today’s bar leaders and the future of cocktail culture.Who It’s ForBartenders, hospitality leaders, cocktail aficionados, and anyone eager to understand how one person’s vision transformed a global culture—and what that means for the future of the bar industry.If You Loved This Episode Give it a Like Subscribe and tap the 🔔 for ongoing live conversations with hospitality’s bestLeave your favorite Dale DeGroff quote or question in the comments—keep the legacy going!Share with your bar team or industry peers to inspire the next wave of craftsmanship

NEW EPISODE drops 9am PST In this trailer, I had the amazing privilege to chat to King Cocktail himself, Dale DeGroff. We chatted about the early days of cocktail culture and his rise to fame. MUST LISTEN

In this episode, Shawn Soole chats with Vancouver Island’s shellfish expert and restaurateur Jess Taylor, founder of the acclaimed Wandering Mollusk and now the driving force behind Shuck Taylor’s. Jess takes us on a journey from catering to community hubs—covering everything from live shucks and local sourcing to building a brand that celebrates creativity, locality, and approachable hospitality.What You'll Learn* Jess’s early start-up in shellfish catering and the birth of Wandering Mollusk* The origins and ethos behind Shuck Taylor’s: fresh bivalves, big flavour, and a welcoming vibe* Why local sourcing and Pacific Northwest terroir matter in every bite—and slurp* Building community: craft events, casual menus, and the art of hospitality retail* Live Q&A: menu development, scaling for service, and staying true to regional rootsTimestamp Highlights* 00:02:45 – From catering entrepreneur to local seafood icon: Jess’s beginning* 00:12:30 – Launching Shuck Taylor’s: concept, community, and identity* 00:24:15 – Sourcing regionally and cultivating quality from sea to shell* 00:35:40 – Live Q\&A: operations tips, event planning, and team culture* 00:48:00 – What’s next for Shuck Taylor’s: growth, new menus, and creative directionWho It’s ForRestaurateurs, chefs, hospitality operators, and anyone passionate about building local food experiences—from pop-up roots to brick-and-mortar success.If You Loved This Episode* Hit Like * Subscribe and tap the 🔔 for weekly industry-style conversations* Tell us your favourite shellfish moment—or ask Jess a question—in the comments* Share this episode with your culinary or local business community

NEW EPISODE drops Friday, 9am PSTIn this trailer, I get to chat to Jess Taylor of Shuck Taylor's and how he has built not just the brick and mortar of the space but the culture with his team, all while elevating the seafood scene in BC.

In this episode, Shawn Soole welcomes Kimberly Flear , founder of Last Call Coaching , for a heartfelt and transformative conversation. Kimberly shares her journey from burnout and addiction within the hospitality industry to becoming a leading advocate for well-being, psychological safety, and sustainable leadership in the places we serve.What You’ll Learn* Kimberly’s personal story: going from service to self-care and recovery* Building recovery-ready workplaces that prioritize mental health and psychological safety * Leadership that centers empathy, employee engagement, and staff retention * Practical strategies for reducing turnover, absenteeism, and promoting a sustainable team culture * Live Q&A: advice on launching wellness initiatives, empowering teams, and bringing recovery awareness into hospitalityTimestamp Highlights* 00:02:30 – Kimberly shares her early hospitality roots and turning point into recovery* 00:12:00 – Launching Last Call Coaching and what motivated the mission* 00:25:30 – Core principles of building recovery-ready workplaces—well-being meets business* 00:38:00 – Live Q\&A: managing stigma, bringing training into teams, and speaking truth to leaders* 00:52:00 – Kimberly’s vision forward: tools, workshops, and culture change in actionWho It’s ForThis episode is essential for hospitality owners, managers, HR leaders, and anyone passionate about creating cultures that support both team well-being and operational excellence.If You Loved This Episode* Hit Like * Subscribe and tap the 🔔 for weekly industry-style conversations

NEW EPISODE drops Friday, 9am PSTIn this trailer, I chat with Kimberly Flear about mental health and how it is evolving, changing and finally getting better in the hospitality industry.

In this episode, Shawn Soole dives deep with drinks writer and historian Robert Simonson, exploring not only the evolution of iconic cocktails like the Martini and Old‑Fashioned but also spotlighting his pivotal role launching the very first Martini Expo-a groundbreaking, immersive Martini celebration happening this fall in New York City.What You’ll Learn• How Robert moved from theater writing to chronicling the cocktail revival.• The enduring appeal of the Martini and Old‑Fashioned-and why these classics still matter.• Behind-the-scenes insight into his book A Proper Drink and other seminal works like 3‑Ingredient Cocktails.• Why the Martini Expo, launching September 12–13 at Industry City in Brooklyn, is a landmark moment for the industry. Expect tasting seminars, book signings, a Three‑Martini lunch, a glittering Martini Mixer, and more. • Live Q&A: writing for hospitality, preserving cocktail storytelling, and the cultural power of a great Martini.Timestamp Highlights (Approximate)00:02:30 – Robert’s path to becoming a leading voice in cocktail history.00:14:00 – Unpacking the Old-Fashioned: origins, evolution, and legacy.00:28:00 – The Martini’s story: shifts, myths, and modern relevance.00:42:00 – A Proper Drink and the drive to document the cocktail revival.00:58:00+ – Q&A: tips on writing, research, and bringing drink culture into the future.Who It’s ForBartenders, beverage directors, authors, and cocktail lovers who value stories as much as drinks-and who are intrigued by the Martini’s rise to its own festival stage.If You Enjoyed This Episode• Hit Like• Subscribe and ring the 🔔 for more conversations that bridge history, culture, and the bar world• Share your favorite Robert insight-or ask about what you’d like to see at the Martini Expo-in the comments• Share this episode with your bar team, content community, or cocktail-forward friends

NEW EPISODE drops Friday, 9am PSTIn this trailer, Robert Simonson breaks down the nuances of building a true classic martini—covering ratios, technique, and philosophy—offering insider insight ahead of his Martini Expo in New York.

In the episode, Shawn Soole is joined by industry heavyweight Pietro Collina, whose résumé includes legendary institutions like Eleven Madison Park, NoMad, and his current role as Beverage Director for The Teslef Group (Viajante 87, Los Mochis, Sale e Pepe). In this candid and inspiring session, Pietro shares how he’s helped define some of the world’s most influential bar and restaurant programs-through mentorship, precision, and hospitality-driven creativity.What You’ll Learn• Pietro’s journey through Eleven Madison Park and the culture that shaped him• How NoMad helped bridge fine dining and cocktail excellence• His philosophy on building bar programs that reflect identity, purpose, and flow• The creative process behind Viajante 87’s bar experience and The Teslef Group’s beverage DNA• Audience Q\&A on training teams, scaling systems, and delivering consistency across multiple venues 📌 Timestamp Highlights00:03:00 – Entering the world of fine dining at Eleven Madison Park00:15:00 – Lessons from NoMad: bar meets kitchen meets guest experience00:30:00 – Designing the beverage program at Viajante 8700:45:00 – Live Q&A: leadership, team culture, and scalable excellence01:00:00+ – What’s next: expansion, new projects, and collaborative growth🎯 Who It’s ForBar and restaurant leaders, beverage directors, and operators looking to create world-class programs that blend creative excellence with operational precision. ✅ If You Enjoyed This EpisodeSmash the Like buttonSubscribe and hit the 🔔 for weekly industry insightsDrop your favorite takeaway from Pietro in the commentsShare this episode with your team or bar community

NEW EPISODE drops Friday, 9am PSTIn this trailer, Pietro Collina delivers a masterclass on multi-unit management - where trust, systems, and accountability form the backbone of sustainable success. If you’re leading teams across multiple venues, this is the insight you need.

In this live episode, Shawn Soole sits down with Brenton Mowforth, creator of “Cheers to Happy Hour,” for a lively conversation on the power of community-driven content, the evolving culture of happy hour, and how to turn passion into purpose.Brenton’s journey: from cocktail enthusiast to hosting “Cheers to Happy Hour”The creative process behind crafting engaging, memorable happy hour contentWhy happy hour is more than a drink—it’s community, nostalgia, and connectionHow social media and video trends are transforming bartending cultureHonest Q&A: audience questions on content creation, collaboration, and staying inspired00:02:30 – Brenton’s origin story and the idea behind “Cheers to Happy Hour”00:14:15 – Developing authentic content and connecting with your audience00:27:00 – The culture of happy hour—stories, memories, and community impact00:38:20 – Live Q&A: tools, collaboration, and evolving with content trends00:50:45 – What’s next: expanding the brand, new formats, and future episodesContent creators, bartenders, community-builders, and anyone fascinated by culture, connection, and the evolving face of hospitality online.Tap LikeSubscribe and ring the 🔔 to catch more live conversationsDrop your favourite “Cheers to Happy Hour” moment or tip in the commentsShare this with your friends, followers, or community🧠 What You’ll Learn📌 Timestamp Highlights🎯 Who It’s For✅ If You Enjoyed This Episode

NEW EPISODE drops Friday, 9am PSTIn this trailer, I chat with Brenton Mowforth about the early days of Cheers to Happy Hour —how it started as a creative side project and evolved into a full-blown brand and business. We dive into content creation, community building, and the real work behind making drinks go viral.

In this live episode, Shawn Soole sits down with renowned bartender, writer, and innovator Jeffrey Morgenthaler for a candid conversation covering everything from creative process and mental health to cocktail culture and sustainability.Jeffrey’s approach to R&D: learning from failures and practical experimentationThe balance between honoring classic drinks and creating original cocktailsHow to batch serve without losing quality, and tips on mint syrup preservationThe importance of "fun" in bars—even Long Island Iced Teas deserve respectHow to navigate pricing, the non-alcoholic cocktail scene, and avoid burnout mpvieira.github.io+3podcasters.spotify.com+3youtube.com+3youtube.comflavorsunknown.com00:00:50 – The journey of sharing knowledge through writing and how it informs practice00:06:48 – Learning from mistakes and refining cocktail craft00:12:37 – The design process: tasting, memory, and development00:21:39 – Mentorship, evolving bartender culture, and leadership00:29:39 – Industry trends: non-alcoholic cocktails, pricing, and innovation00:35:42 – Cocktail prep hacks: batching, mint syrup fixes, and more00:48:32 – Resilience, creativity, and why bars need a sense of funBartenders, bar managers, writers, hospitality leaders, or anyone seeking thoughtful insights on craftsmanship, balance, and keeping your spark alive behind the stick.Tap LikeSubscribe and ring 🔔 for more weekly episodesDrop your favourite Jeffrey tip or quote in the commentsShare this with your hospitality or cocktail-loving communityLet me know if you'd like a version tailored for LinkedIn, Twitter, or show‑notes styling!🧠 What You’ll Learn📌 Timestamp Highlights🎯 Who It’s For✅ If You Loved This Episode

NEW EPISODE drops Friday, 9am PSTIn this trailer, I chat with Jeffrey Morgenthaler about staying creative for the long haul—running bars, writing, and keeping the craft fun. We get into technique, humility, and why he still loves the stick. If you’re into cocktails, leadership, or building a bar culture that lasts, this one’s a must-listen.

In this episode, Shawn Soole welcomes Slovenian bartender‑turned‑content‑creator Kevin Kos—the mind behind the hit YouTube channel  @KevinKos  —for a frank conversation on taking an idea from the bar to a global audience, turning experiments into revenue, and staying authentic while the cameras roll. YouTube🧠 What You’ll LearnKevin’s path from local bars to 100 k‑plus subscribers and sponsorship dealsHow rigorous R&D and “super‑juice” thinking fuel his video conceptsThe nuts and bolts of shooting, editing, and posting consistent, high‑quality cocktail contentRevenue streams: ad share, brand partnerships, e‑books, and online toolsLive Q&A on scaling a one‑person brand, avoiding burnout, and planning a product line📌 Timestamp Highlights00 : 03 : 00 – Early bartending days & first YouTube upload00 : 14 : 30 – Growing Cocktail Time and hitting the 100 k milestone00 : 29 : 00 – Building calculators, e‑books, and other digital products00 : 46 : 00 – Audience questions: gear, workflow, and monetization tips01 : 02 : 00 – What’s next: new studio, live classes, and collaborations🎯 Who It’s ForBartenders, content creators, and entrepreneurs who want actionable insight into turning passion projects into sustainable, scalable brands.🔗 Follow Kevin KosInstagram: @kevin_kos Instagram✅ Enjoyed the Episode?Like • Subscribe • Hit the 🔔 • Drop your biggest takeaway in the comments • Share with your team or creative community

NEW EPISODE drops Friday, 9am PSTIn this trailer, I chat with Kevin Kos about his journey from Slovenian bartender to global cocktail content creator. We dive into storytelling, creativity, and how he’s redefining education behind the bar. If you’re into cocktails, branding, or building a voice online, this one’s a must-listen!

In this live episode, Shawn Soole welcomes acclaimed bartender, author, and cocktail innovator Alex Kratena, co-founder of the prestigious P(our) festival and creator of truly boundary-pushing drink experiences. Get ready for an insightful dive into flavor design, creative inspiration, and the future of hospitality.🧠 What You’ll Learn:Alex’s journey—from early cocktail experiments to global influenceThe philosophy behind P(our) and crafting immersive flavor storiesHow collaboration and curiosity fuel innovation in barsTechniques for designing multi-sensory drink experiencesHonest insights during our live Q&A: career navigation, sustainability, and experimentation📌 Timestamp Highlights:00:02:30 – Alex’s introduction & cocktail origins00:15:00 – Birth of P(our) and its creative mission00:28:45 – Signature projects and pushing boundaries00:42:15 – Audience Q&A: tools, trends, and creative muscle01:00:00+ – What’s next: upcoming events, ideas, and collaborations🎯 Who It’s For:Bartenders, bar programmers, flavor enthusiasts, and anyone keen on the art of thoughtful, intentional drink-making—this episode is your guide to unlocking creativity and building compelling experiences.✅ If you enjoyed this episode:Smash the Like buttonSubscribe and hit the 🔔 to catch future episodesLeave a comment with your standout insightShare it with your team or creative community