Behind the Business: Product Development, Managing Expectations, and Simply Taking Action

The journey of developing a new energy drink or any product doesn't come without it's highs or lows. From our initial tastings and surprises with certain ingredients to managing expectations and the hurdles of product development. We recount adventures with luggage, saltine stories, and the pivotal decision to stick with natural sweeteners. Reflecting on the parallels between business and sports, we emphasize the importance of adhering to values and taking action amidst uncertainty. Join us for an insightful exploration of Underdog Energy!-You can follow us on social media @underdog_brand on Instagram, @underdog_brand  on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.Visit our website to shop clothing and our performance drink, Underdog Energy.Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.Support the show