Behind the e-commerce surge

from Ad Age Insider · host Ad Age's E.J. Schultz

Longtime agency exec Sarah Hofstetter joins to talk about her new role as president of e-commerce analytics firm Profitero, which serves more than 4,000 clients. We discuss the coronavirus-induced e-commerce surge and whether or not it's sustainable. She also talks about her career journey and why she took this job after previous stints at 360i and Comscore. And, Sarah shares some personal tips on how to stay calm during the pandemic.

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How long is this episode of Ad Age Insider?

This episode is 32 minutes long.

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This episode was published on May 5, 2020.

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