Behind the Rebrand: Why I Renamed My Program episode artwork

EPISODE · Jun 16, 2026 · 12 MIN

Behind the Rebrand: Why I Renamed My Program

from Pocketbook Conversations · host Tiyana King

Episode Summary She built a program to help Black women save money and get out of debt. The results were real and she thought she knew exactly what she had created. Then the testimonials started coming in. Nobody led with the savings milestone. Nobody opened with the debt payoff number. They talked about the shame finally leaving. About feeling in control for the first time. About understanding their money instead of being controlled by it. In this episode, Tiyana walks through what her clients actually said, why their words didn't match the name she had given the program, and what that gap revealed about what was really being built inside 5 Figure Funds all along. The name was describing a destination. The program was delivering a transformation. Her clients helped her see the difference, and ultimately renamed the program. Her Money Confidence is open for enrollment now. If this episode gave you something to sit with, the link below is your next step. Enroll in Her Money Confidence Join the group program, Her Money Confidence, at https://therjfirm.com/her-money-confidence   Connect With Us Here Subscribe to our email list: https://therjfirm.myflodesk.com/email-list Follow us on Instagram: https://www.instagram.com/therosaiahjamesfirm/ Follow us on TikTok: https://www.tiktok.com/@therjfirm Subscribe to our Youtube channel: https://www.youtube.com/@therjfirm Apply to become a private client at therjfirm.com/links/

Episode metadata supplied by the publisher feed · Published Jun 16, 2026

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