Behind the Scenes of 10 Years of Rebrands in My Business

Rebrands aren’t just about pretty new logos or swapping out colors. They’re about aligning your business with who you are, the clients you serve, and the direction you’re headed.In this episode, I’m pulling back the curtain on every single rebrand and refresh I’ve done since I started my business in 2016. From my duct-taped freelancer days, to switching business names, to multiple full visual overhauls, and even the tiny refreshes that made all the difference. I’m sharing the good, the bad, and the cringey.You’ll hear the lessons I learned the hard way (like investing in a brand that “looked pretty” but wasn’t strategic), the mindset shifts that came with each evolution, and why rebranding is a natural part of business growth, not a sign you got it wrong.👉 In This Episode, You’ll Learn:Why your first brand usually isn’t your forever brand (and that’s okay)The big mistake I made when I outsourced my branding early onHow my visuals evolved alongside my offers and positioningWhen a full rebrand is necessary vs. when a simple refresh will do the trickThe symbolism behind my current brand (and why personal story matters)Why branding is never done and how to make peace with ongoing evolution🎧 Tune in for a behind-the-scenes look at my own brand journey and the lessons you can take into your next rebrand or refresh.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Reading List: Building A Story Brand, Start With Why, Brand Brilliance➡️ My Favorite Brand Strategy Course: Brand Master Academy☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!Let’s build your six figure brand together. 🖤The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!