Six Figure Brand®

Running your own business is supposed to feel… fun, right?More freedom. More creativity. More control over your time.But somewhere along the way, a lot of us end up building businesses that feel a lot like the jobs we were trying to leave… just with more pressure and a never-ending content to-do list.In today’s episode, I’m joined by my friend Deanna Seymour to talk about what it actually looks like to get back to enjoying your business again.We’re diving into the reality of content burnout, the pressure to always be “on,” and how easy it is to lose the fun when you’re trying to do everything “right.”But more importantly, we’re talking about how to build a business that actually feels good to run… not just one that looks good from the outside.👉 In This Episode, You’ll Learn:Why so many business owners stop having fun (even when things are “working”)How the pressure to create constant content kills creativityThe difference between doing what works vs. doing what works for youWhy forcing yourself into certain marketing strategies can backfireHow to create a business that feels aligned with your personality and lifestyleSimple ways to make even the “boring” parts of business more enjoyableWhy community and connection matter more than you thinkWhat it looks like to step off the hamster wheel and still grow🎧 Tune in if you’re tired of forcing yourself into strategies you hate and are ready for a better, more fun way to grow.🔗 Links & Resources:➡️ Join The Playhouse➡️ Connect with Deanna on Instagram @thedeannaseymour➡️ Follow me on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

For a long time, online business felt simple: do great work, treat your clients well, and your business would grow.That used to be enough.But the online space has changed. It’s more crowded, more competitive, and more saturated than ever. Potential clients have endless options, AI has lowered the barrier to entry, and being talented at what you do is no longer the thing that automatically gets you booked out.So if you’ve ever looked around and wondered why someone less experienced or less skilled seems to be fully booked while you’re still chasing leads, this episode is for you.In this honest conversation, I’m breaking down why doing good work still matters. But why it can’t carry your business on its own anymore. We’re talking about what actually moves the needle now, and how to make sure your expertise gets seen, valued, and chosen by the right people.👉 In This Episode, You’ll Learn:Why doing great work is still essential, but no longer enough by itself How the online business landscape has changed in recent years Why visibility matters just as much as skill now The role positioning plays in getting booked consistentlyHow a strong brand helps people trust you before a sales call Why strategic content beats posting more content How client experience turns happy clients into referral machines The missing piece in most referral strategies What to focus on if you know you’re talented but not fully booked🎧 Tune in for a real talk reminder that your talent is valuable. But your business also needs visibility, strategy, and a brand that works just as hard as you do.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Running a business can feel very different depending on the season of life you’re in.Some seasons come with long workdays, extra energy, and plenty of time to build. Other seasons look like working in short pockets of time, juggling a full-time job, parenting, burnout prevention, and trying to grow a business without losing yourself in the process.In this episode, I’m joined by Lindsay Dollinger for a true podcast swap conversation. We’re sharing this episode on both of our podcasts and pulling back the curtain on what entrepreneurship actually looks like in real life.We talk honestly about balancing business with full schedules, building a brand that fits your life, creating lead generation strategies that don’t feel gross, and why there is no one-size-fits-all path to growth.If you’ve ever felt like everyone else has it figured out while you’re piecing things together in the margins of your day, this episode is for you. 👉 In This Episode, You’ll Learn: What entrepreneurship can look like in different seasons of life  How I run my business while raising two young kids  How Lindsay grows a business while working full-time  Why rigid productivity advice doesn’t work for everyone  How to create content when your schedule is unpredictable  Why your website still matters in 2026  How branding and lead generation work together  Why lead generation doesn’t have to feel sleazy  How to choose marketing strategies that fit your personality  Why you don’t need to do business the way everyone else does 🎧 Tune in for an honest, behind-the-scenes conversation about building a business in real life... busy schedules, evolving priorities, and all.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand Chat➡️ Follow Lindsey on Instagram @lindsaydollinger➡️ Listen to Passports, Profits, & Pixie Dust➡️ Take Lindsay's Lead Gen QuizThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

Choosing a website platform can feel like one of those decisions that should be simple… until you open Google and suddenly everyone has a different opinion.WordPress, Wix, Showit, Squarespace, Kajabi, Webflow… there are a million options, a million comparison blogs, and somehow they all manage to make the decision feel even more confusing.In this episode, I’m breaking down the two website platforms I build on exclusively — Squarespace and Kajabi — and exactly how to figure out which one is the better fit for your business.I’m walking you through why I specialize in these two platforms, what each one is actually built for, and the specific questions I’d want you to ask yourself before choosing one. Because this decision does matter… but it does not need to keep you stuck.If you’ve been spiraling over what platform to build your website on, this episode will help you make a clear, confident decision and move forward.👉 In This Episode, You’ll Learn:Why I only build websites on Squarespace and Kajabi The biggest difference between Squarespace and Kajabi Why Squarespace is usually the better fit for done-for-you service providerWhy Kajabi makes more sense for courses, memberships, and digital products How design flexibility, budget, and built-in features should factor into your decision Why SEO should not be the deciding factor between these two platforms What to think about if you plan to add digital products later How to choose a platform based on where your business is going, not just where it is today🎧 Tune in for a practical, no-fluff breakdown of Squarespace vs. Kajabi so you can stop overthinking your website platform and finally move forward.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand Chat➡️ Start a free trial of Squarespace➡️ Start a free trial of KajabiThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Does your stomach drop a little when it's time to talk about money? When bookkeeping rolls around, when tax season hits, or when you have to say your prices out loud on a sales call?You're not alone. Most of us grew up absorbing messages about money without even realizing it, and those messages follow us right into our businesses. They affect how we price our services, how we talk to prospective clients, and whether we ever feel truly comfortable with what we're earning.Melissa Mittelstaedt is a financial consultant for conscious entrepreneurs on a mission to get women feeling so comfortable with money that they talk about it easily, work with it effortlessly, and receive it without question. In this episode, we're getting into where our money mindset actually comes from, how to start shifting it, and the financial metrics that every online business owner needs to be paying attention to.If money is something you tend to avoid thinking or talking about, this one is going to be really good for you.👉 In This Episode, You'll Learn:What money mindset actually is and how it develops without us even realizing itHow to start uncovering and releasing old money memories that might be holding you backWhy "charge your worth" is a phrase that needs to retire and what to do insteadThe real nuance behind "money can't buy happiness" and "you have to spend money to make money"How your money mindset directly impacts how you price, sell and grow your businessThe five financial numbers every business owner needs to knowWhy revenue and profit are not the same thingWhat to do when a prospective client has a pricing objection (hint: it's not your job to fix it)Book recommendations for getting started on your money mindset journey🎧 Tune in for a candid, judgment-free conversation about one of the topics we avoid the most in business and why getting comfortable with money might be the most important thing you do for your business this year.🔗 Links & Resources:➡️ Connect with Melissa on Threads and IG➡️ Grab Melissa's Free ResourcesThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

You don't have to look very far to find "highlight reel" content about building an online business. What you don't see as often is what it actually looks like to rebuild momentum after a slow season, navigate the edge of burnout, and keep pushing forward while you're still in the middle of figuring it out.That's what this episode is.I started out 2026 Q1 feeling discouraged, a little defeated, and wondering why things weren't gaining traction despite knowing that I was doing all the right things. Three months later, the picture looks pretty different. Not perfect and not where I ultimately want to be, but genuinely moving in the right direction in ways that feel really good.This episode is my full Q1 recap. The wins, the struggles, the lessons, and what I'm focused on heading into Q2. I'm sharing it because if you're in a similar season, I want you to see what three months of consistent, intentional action can actually do.👉 In This Episode, You'll Learn:The threads post I almost deleted on January 1st and why it resonated with so many peopleThe wins from Q1 including five standout brand strategy sessions, two VIP days, a VIP week, five podcast guest appearances, and the official launch of the Standout Brand™ Partner Referral ProgramThe three common themes that kept coming up in brand strategy sessions and why they might resonate with you tooWhy I launched the Brand Bites Newsletter and what you can expect from itWhat happened when I tried publishing twice weekly podcast episodesAn honest look at revenue and why being busy doesn't always mean generating incomeHow I flirted with burnout in Q1 and what I'm doing differently in Q2The peer mastermind that didn't survive and why I'm glad I tried it anywayMy goals for Q2 including a big shift away from Instagram and toward LinkedIn🎧 Tune in if you've ever felt like you're doing everything right but not quite getting the traction you're looking for. This episode will help you feel a little less alone and a lot more hopeful about what three months of consistent action can actually do for your business.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Learn More About The Ultimate Brand Experience➡️ Register for The Ordinary Business Summit➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

When you started your own business, you probably assumed you were done dealing with HR forever.But here's the thing... the moment you bring anyone into your business, whether that's a contractor, a VA, or a full-time employee, HR becomes your problem too. And most online business owners don't find that out until they're already in trouble.Kira LaForgia is the founder of Paradigm Consulting and an HR expert who actually enjoys the stuff the rest of us avoid. 1099s, W-2s, contractor classification, compliance law, all of it. She built Paradigm to bridge the gap between corporate HR policies and the real world needs of small online businesses. In this episode, you'll hear the training she gave live inside the Six Figure Brand Society, and it is packed.If you have any plans to grow a team (even a team of one) this one is going to open your eyes.👉 In This Episode, You'll Learn:What HR actually does  and why it matters way more than hiring and firingHow HR functions as a business strategy tool, not just a compliance requirementThe role people play in scaling your business sustainablyThe difference between contractors and employees and how to know which one you actually haveThe federal law change from 2024 that is turning creative agencies upside downWhat misclassification actually costs and why the fines are bigger than you thinkHow to reduce your legal risk right now, even before you're ready to hireWhat the Paradigm Solution 90-day service looks like and who it's right forHow to know if you're ready to work with an HR consultant or if you should wait🎧 Tune in for a surprisingly approachable conversation about one of the most overlooked and underestimated parts of running an online business, and what it could be costing you to keep ignoring it.🔗 Links & Resources:➡️ Kira's Instagram & Website➡️ Grab the Resource Roundup➡️ Learn More About The Six Figure Brand® Society (Use Code FIRSTMONTH for $50 Off Your First Month or FIRSTQUARTER for $100 Off Your First Quarter)The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

What if the thing you're skipping to save time and money is actually the thing costing you the most of both?Brand strategy has a reputation for feeling abstract, unnecessary, or like something you can push off until later. And I get it... it's not the fun part. You can't post it on Instagram or hang it on your wall. But skipping it or rushing past it to get to your logo and colors is one of the most expensive mistakes you can make in your business. Not just in dollars, but in time, energy, and momentum.In this episode, I'm breaking down five specific, tangible ways that skipping brand strategy is quietly draining your time and your money.👉 In This Episode, You'll Learn:Why brand strategy feels so easy to skip and why that logic will cost youHow a brand without strategy attracts the wrong clients or no clients at allWhy pricing objections are usually a branding problem, not a pricing problemHow skipping strategy leads to hours of tinkering in Canva that never actually feels doneWhy so many business owners find themselves rebranding every two years and how to stop the cycleHow a lack of brand strategy makes marketing take way longer and cost way more than it shouldWhat it actually looks like when you build your brand on a strong strategic foundationHow to know if a Standout Brand Strategy Session is the right next step for your business🎧 Tune in if you've ever wondered why your brand looks good but isn't bringing in clients, why content creation feels like starting from scratch every single time, or why you're already thinking about rebranding when you just did it two years ago.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

As an online business owner, social media can feel like a necessary evil... a full-time job that never seems to pay off.But what if the problem isn't the algorithm, the trends, or your follower count? What if it's your strategy?Caitlin Wuethrich built a thriving social media business without going viral, without chasing a massive following, and while raising two babies at home. In this episode, she's breaking down what actually makes social media work for service-based businesses. And spoiler: it comes down to real relationships, not reels.If you've been low-key dreading opening the app lately but know you can't afford to ignore it, this one is going to shift your perspective.👉 In This Episode, You'll Learn:Why going viral isn't the goal and what to focus on insteadHow Caitlin built a thriving business with under 1,000 followersWhat a social media strategy session actually looks like and what it coversHow to track ROI on social media even when it feels impossible to measureHow to use multiple platforms together without reinventing the wheel for each oneThe 80/20 rule for social media content and how to use it to actually drive salesThe attract, relate, convert framework for building a feed that convertsWhy brand strategy should come before hiring a social media managerHow to know when it's time to stop DIYing your social mediaThe mindset shift that makes the biggest difference when you start working with a social media manager🎧 Tune in for a refreshingly practical conversation about making social media work for your business, without it taking over your life.🔗 Links & Resources:➡️ Visit Caitlin's Website➡️ Follow Caitlin on Instagram @caitlinwuethrichmedia➡️ Follow me on Instagram @spechtand.coThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

There's a lot of competing advice on the internet around this topic, and on this episode I'm settling the score once and for all.You'll find smart, talented branding experts firmly on both sides of this debate. Personal brand advocates will tell you that you are your own differentiating factor — your personality, your story, your energy is what sets you apart and nobody can replicate that. On the other side, experts will argue that since a brand exists to attract and convert ideal clients, every color, word, and message should be chosen based on what resonates with them.Here's the thing: they're both right. And they're both missing something.Go too far in one direction and you end up with a brand you love but that doesn't clearly communicate what you do or who you help. Go too far in the other and you end up with a brand that might attract the right clients on paper, but feels foreign and exhausting to actually use. Neither of those is the goal.The sweet spot (and the thing that separates a brand that looks great from a brand that actually grows your business) lives somewhere in the middle. And in this episode, we're breaking down exactly how to find it.👉 In This Episode, You'll Learn:What happens when your brand is too focused on you and why clients can't connect with itWhat happens when your brand is too focused on your ideal client and why it becomes exhausting to marketThe Venn diagram framework for finding the sweet spot between the twoThe questions to ask on both sides to build a brand that feels authentic and convertsHow to audit your current brand to figure out which direction you've been leaningWhy the right balance looks a little different for every businessWhy building a brand in the overlap requires both vulnerability and strategy (and why it's worth it)🎧 Tune in if your brand has been feeling a little off. Whether it feels great but isn't attracting clients, or it's attracting clients but just doesn't feel like you. This episode will show you exactly why that's happening and what to do about it.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

You started your business because you're great at what you do. Nobody warned you that you'd also need to become an expert in marketing.And with the ever-changing online landscape and a constant flood of competing advice, it's hard to know what to actually listen to. Do you need to be on Pinterest? Should you be filming a talking head reel every single day? Is it all about YouTube?What if the answer is none of the above?In this roundtable episode, I asked four online business owners to share the most unconventional marketing tactic that's actually working for them right now. Their answers were all completely different — and yet they all pointed to the exact same thing. Something I honestly wasn't expecting when I put this episode together.If you're tired of trying to fit your business into someone else's marketing mold, this one's for you.👉 In This Episode, You'll Learn:Why being radically direct in your marketing builds more trust than you'd expect, with podcast strategist Arielle NissenblattHow sharing your real beliefs and values online attracts clients who already trust you, with content strategist Abigail AlvarezWhy letting your true personality shine (yes, even the weird parts) helps you attract the right clients and repel the wrong ones, with fractional CMO JenaeHow loosening your grip on rigid boundaries and leading with grace can transform your client relationships, with business and branding coach Gemma BroadstockThe surprising common thread that runs through all four of their answersWhy the best marketing strategy might just be the one that feels most like you🎧 Tune in for a fresh, grounding perspective on marketing your business in a way that actually feels good and works. No trends required.🔗 Links & Resources:➡️ Arielle's Website & LinkedIn➡️ Abigial's Threads & Instagram➡️ Jenae's Website & Instagram➡️ Jemma's Website & Instagram➡️ Morgan's Website & InstagramThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

It seems like everyone is using AI imagery lately. But should you?I recently posted on Threads asking my audience how they feel about AI generated imagery in branding and out of 61 comments, the response was almost unanimously: hard no.And while I'm not here to tell you AI has no place in your business, brand imagery is a whole different conversation... one where the stakes are a lot higher than you might think.In this episode, we're getting into why AI imagery is so tempting, what's really behind the pushback, where it might actually be okay to use, and the questions you should ask yourself before making the call either way.If you've ever considered using AI imagery as a shortcut to looking more established, this one is for you.👉 In This Episode, You’ll Learn:What 61 people on Threads actually said about AI imagery in branding Why AI imagery feels like the obvious solution when you're on a budget (and why it usually backfires)The three biggest ways AI imagery creates a disconnect with potential clientsThe difference between elevating reality and fabricating it entirelyWhere AI imagery is actually okay to use in your brandWhy polished visuals are no longer a differentiator, but being human isThe litmus test for deciding whether to use AI imagery in your businessWhat to do instead if you can't afford professional brand photography yet🎧 Tune in for a nuanced take on one of the most talked-about topics in the online business world right now, and a reminder of what it really costs your brand when you prioritize looking perfect over being authentic.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Most of the online business world will tell you to raise your prices, niche down fast, and stack your offers with bonuses until they're impossible to resist.Cass did the opposite... and it got her booked out almost immediately.In this episode, I'm sitting down with Cassidy Handle, copywriter, email marketing strategist, and founder of The Copywriting Mama, to talk about why she lowered her prices, ditched the "more is more" mentality, and built a client roster full of long-term retainer relationships instead of chasing the next big sale.We get into the messy, honest stuff like why your messaging might be attracting the wrong clients, what it really means to over-deliver, and why posting about your clients on Threads might be costing you more than you think.If you've ever felt pressure to charge more, do more, or grow faster than actually feels good, this one is for you.👉 In This Episode, You’ll Learn:Why Cass lowered her prices and how it immediately filled her rosterThe difference between client lifetime value vs. one-time transaction thinkingWhy over-delivering with bonuses can actually hurt you (and your clients)How to know if your messaging is attracting the wrong peopleWhy brand messaging should come before website copy (and brand strategy before design)When you're actually ready to invest in email marketing supportThe smart way to build your email list without a bloated freebie strategyWhy integrity and restraint online will protect your reputation and your business🎧 Tune in for a refreshingly honest conversation about building a business that actually feels good to run — slower, simpler, and way more sustainable than the internet would have you believe.🔗 Links & Resources:➡️ Follow Cass on Instagram @thecopywritingmama➡️ Follow Morgan on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

I spent over a decade dreading Mondays and honestly, I thought that would change when I quit my 9-to-5.Spoiler: it didn't. In fact, it got worse.Even though I was running my own business, doing work I loved, with total control over my schedule… I was still hitting snooze on Monday mornings. Still feeling that Sunday night dread. Still starting every week already feeling behind.And I finally realized: I had left corporate, but I never actually changed the way I was working. I just became my own terrible boss.In this episode, I'm breaking down the one simple shift that transformed my Mondays from the worst day of the week to the day I actually look forward to most. (Hint: it wasn't "just take Mondays off" or "change your mindset.") I'm sharing why we're conditioned to hate Mondays, why leaving your 9-to-5 doesn't automatically fix that, and the exact schedule changes I made that helped me fall back in love with my business.If you're tired of the Sunday scaries and wondering why running your own business still feels like a grind, this one's for you.👉 In This Episode, You’ll Learn:Why we've been conditioned to dread Mondays and why it doesn't go away when you leave corporateThe mistake I made when I left my 9-5 that caused me to start every week feeling "already behind"Why I stopped taking calls and doing client on MondaysWhat I actually do on Mondays now and why I look forward to themHow prioritizing my own business first has made me a better service provider to my clientsA challenge: what can you stop doing on Mondays (or whatever your first workday is) to feel more energized?🎧 Tune in for a honest (and easy) look at how to design your work week in a way that actually feels good instead of like corporate 2.0.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Lauren Bercuson is a trademark attorney, brand protector, storyteller, and advocate for female founders who are serious about locking in what they’re building.And in this episode from the Six Figure Brand Society® vault, she’s walking us through the stuff most business owners skip… until it becomes a problem.Because if you’re building a brand you want to last (not just something that looks good on the internet), you need to understand what you actually own, and what you think you own.Lauren is breaking down the different types of intellectual property, why trademarks matter more than most people realize, how to pick a strong, distinctive name, and why a comprehensive trademark search is a non-negotiable before you build your entire business around a brand.If you’ve ever wondered:“Do I need to trademark my business name?”“What’s the difference between trademark vs copyright?”“Can I use ™ if I’m not registered yet?”“Is it worth paying for a trademark attorney?”…this one is for you.👉 In This Episode, You’ll Learn:The difference between trademark, copyright, and patents (and what each one protects)What a trademark really is and the many things that can be trademarked Why trademarks matter: ownership, legal leverage, deterrence, customer trust, and company valueHow to choose a strong name that’s actually protectable (and still marketable)Why a comprehensive trademark search is the step you should never skipThe difference between use-based vs intent-to-use applications What the trademark process looks like 🎧 Tune in to learn how to protect what you’re building without getting overwhelmed or making expensive mistakes later.🔗 Links & Resources:➡️ Connect Lauren on LinkedIn and Instagram ➡️ Check out Lauren's Website➡️ Get Lauren's FREE 6 Day Guide to Trademark Protection➡️ Learn More About The Six Figure Brand® Society (Use Code FIRSTMONTH for $50 Off Your First Month or FIRSTQUARTER for $100 Off Your First Quarter)The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

Your logo and brand colors aren't the first thing people connect with when they land on your website or social media. It's your face. Your energy. Your vibe. And all of that should come through in your brand photos.In this episode, I'm breaking down why brand photos are arguably the most important part of your visual brand and why most people are doing them completely backwards. If you've ever felt like your brand photos don't quite fit, or you're stuck recycling the same five images over and over, this episode is for you.I'm walking you through exactly what you need to know before booking a brand photo shoot, including the biggest mistakes I see clients make. I'm also sharing what I'm doing differently for my own upcoming brand photo shoot, and how you can avoid the mistakes I made eight years ago.If you're considering a brand photo shoot or if you already have photos that you're not using this episode will help you understand how to make your photos actually work for your brand.👉 In This Episode, You’ll Learn:Why brand photos are more important than your logo, colors, or fontsThe biggest mistakes business owners make when it comes to their brand photosHow brand strategy informs everything from your outfit choices to your photo locationsWhy and how to show up authentically for your brand photoshootThe types and variety of photos you actually needHow I'm planning my own brand photo shoot after 8 yearsThe one question to ask yourself when it comes to deciding if you need new brand photos🎧 Tune in for a practical, strategic breakdown of how to make your brand photos work harder for you—and why they're the missing piece in so many brands.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Learn more about the Ultimate Brand Experience➡️ Book A Brand Chat➡️ Follow WorkPlay Branding on Instagram @workplaybrandingThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

After nearly a decade of designing brands, I don't think your visual identity is the most important part of your brand.And I'm not the only one who thinks so.In this episode, I'm sitting down with fellow brand designer Brannan Arnett of Hone Creative Studio why your logo, your colors, and your "aesthetic" aren't actually the magic ingredients to a successful brand. We met on Threads over this shared unpopular opinion, and honestly? This conversation went exactly where I hoped it would: deep, honest, and full of the things brand designers talk about when we think no one's listening.We're breaking down why strategy matters more than a pretty logo, what to do when you're tempted to rebrand out of desperation, and how to actually use your brand once you have it (because most designers don't teach you that part). If you've ever felt paralyzed by your brand, convinced a new logo would fix everything, or wondered why some brands just work, this one's for you.👉 In This Episode, You’ll Learn:How Brannan's background as a preschool teacher shaped her approach to brand strategy Why your visual identity isn't the most important part of your brand (and what is)The parts of your brand that matter more than your logoThe biggest mistakes designers make when creating brandsThe difference between rebranding from abundance vs. desperation and what to do instead if you're strugglingWhat to prioritize when you're just starting out (hint: don't hire us yet)🎧 Tune in for a real, unfiltered conversation between two brand designers who care way more about strategy than aesthetics and why that actually makes better brands.🔗 Links & Resources:➡️ Visit Brannan's Website➡️ Follow Brannan on Instagram @honecreativestudio➡️ Follow me on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand Chat➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

Building a team wasn't part of the plan. For years, I was convinced I'd stay solo forever. Just me, my dog, and my laptop. But as my business grew, so did the overwhelm. And eventually, I had to make a choice: burn out or bring in help.Spoiler: I brought in help, and it changed everything.In this episode, I'm walking you through my entire journey of growing a team from my scrappy freelancer days in 2016 to where I am now as a creative director leading a small but mighty micro-agency. I'm sharing the mistakes I made (like hiring based on vibes alone), the lessons I learned the hard way (hello, burnout), and what finally clicked when I got the hiring process right.If you've ever felt torn between wanting support and fearing the responsibility of being someone's boss, this one's for you.👉 In This Episode, You’ll Learn:My evolution from solo freelancer to agency owner (and why I resisted it for so long)The emotional roller coaster of that first year in business full-time and how it affected my early hiring decisionsWhy I hired a VA first (and why that was the right move)The mistakes I made with my first graphic designer hire—and what I'd do differentlyHow preparing for maternity leave forced me to build systems and hire strategicallyWhat my team structure looks like now (and why I'm not trying to build a massive agency)The mental and emotional reality of being a leader when you have zero formal trainingMy top 5 takeaways for hiring and growing a team that actually supports your life🎧 Tune in for an honest, behind-the-scenes look at what it really takes to grow a team including the messy parts, the wins, and why it's worth it even when it's hard.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand Chat➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Connect w/ my VA Agency, Prestridge & Co.The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

Investing in your business isn’t just about spending money. It’s about making intentional decisions that shape the direction of your growth. Over the years, I’ve shared openly about the investments that paid off and the ones that absolutely didn’t, and today I've invited two friends and fellow business owners to join me for a roundtable conversation:✨ Jenn Green – Funnel strategist and copywriter ✨ Maddie Aucoin – Website copywriter and messaging strategistWe’re sharing our best and worst business investments, and more importantly, what we learned from them.From horror stories with marketing agencies…To retiring a husband and moving to Mexico…To falling for shiny object syndrome and FOMO-fueled event tickets…This conversation is honest, nuanced, and full of practical takeaways about how to invest in your business without letting fear, ego, or hype drive your decisions.👉 In This Episode, You’ll Learn:Why shiny object syndrome costs more than just moneyWhat to look for before hiring an agency or contractorWhy “the right team” vs. “the wrong team” changes everythingHow outsourcing in your personal life can be a business investmentThe real cost of unaligned communities and eventsHow FOMO influences your spending decisionsWhy clarity in marketing matters when you’re buying programsHow to become more discerning with your investments moving forward🎧 Tune in for an honest conversation about business spending, regret, growth, and how to make smarter investments for the season you’re actually in.🔗 Links & Resources:➡️ Jenn's Website and Instagram➡️ Maddy's Website and Instagram➡️ Morgan's Website and Instagram➡️ The Threads post that sparked this conversationThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

A couple of years ago, I officially ditched my to-do list… and I’m not going back.Because here’s what I realized: to-do lists work great when you have long, uninterrupted work blocks and predictable days. But if you’re working in 10–60 minute chunks, juggling kids, running a household, managing a business, or navigating a season where life is just a lot… a running to-do list can start to do more harm than good.It assumes every day is going to be an ideal day. And most days… aren’t.So I started doing something different: I keep a done list.Instead of tracking everything I didn’t get to, I track what I actually did — and it has been a complete mindset shift. In this episode, I’m walking you through what a done list is, how to start one (it’s seriously simple), and why it’s been a game-changer for feeling productive even when your days feel fragmented and chaotic.👉 In This Episode, You’ll Learn:Why to-do lists can feel never-ending (and honestly demoralizing) in certain seasonsWhat a done list is and how to keep one in a way that’s fast and low-effortReal examples of my done lists so you can see what “counts” (hint: everything counts)How this practice helps you see needle-moving progress you’d normally overlookThe unexpected bonus: how sharing your done list can also keep you top of mind with ideal clients (without being “look at me” about it)🎧 Tune in for a simple, sanity-saving productivity shift that helps you feel proud of what you did, even if your work day was a bunch of tiny pockets of time.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

If you’ve been posting like crazy and still feel like you have nothing to show for it… this episode is for you.I’m sitting down with content writer and self-proclaimed “writing wingman," Dana Herra to talk about the biggest trap business owners fall into: creating more and more content… without a strategy behind it.We unpack what actually makes content useful, why consistency alone won’t grow your business, and how to build a simple, sustainable content strategy that moves people toward working with you (without burning out and rage-quitting Instagram).👉 In This Episode, You’ll Learn:The difference between content vs. copy (in a way you’ll actually remember)Why “post X times per week” is not a real content goalHow to set content goals that connect to your actual business goalsA simple approach to picking platforms you’ll actually stick withWhen it’s time to hire content support — and what to have in place firstWhat working with a content writer really looks like (and why Dana’s process is refreshingly low-effort for the client)🎧 Tune in if your content has been feeling random, scattered, overwhelming, or just plain ineffective, and you’re ready for a strategy that gets you off the hamster wheel for good.🔗 Links & Resources:➡️ Connect with Dana on Linkedin➡️ Visit Dana's WebsiteThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

We talk a lot in online business about your ideal client.Everything you do should be with them in mind. And while I agree with that… I also think this conversation is missing some very important nuance.In this episode, I’m breaking down the difference between your ideal client and your broader audience, and why being too rigid about who you focus on can actually limit your growth, your referrals, and your opportunities.Not everyone in your audience is meant to convert. That doesn’t mean they aren’t valuable.We’ll talk about why obsessing over a perfectly defined “ideal client avatar” creates unnecessary pressure, how it can cause you to overlook incredible-fit clients, and why some of your best opportunities may come from people who never actually hire you.👉 In This Episode, You’ll Learn:The real difference between your ideal client and your entire audienceWhy not everyone in your audience is meant to convert (and why that’s normal)Where traditional ideal client exercises go wrongHow to define your ideal client using real data, not imaginationThe danger of being too rigid in your messaging and marketingWhen flexibility does make sense and when it doesn’tThe true non-negotiables to stand firm on Why some of your best clients, referrals, and collaborations won’t look how you expectHow to let brand strategy guide you without letting it box you in🎧 Tune in for a perspective shift on ideal client messaging, audience relationships, and the “90% fit” opportunities you’re probably overlooking.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Networking can be one of the biggest lead generation tools in online business but when not done strategically, it can quickly turn into a calendar full of conversations that go absolutely nowhere.And when you’re already short on time (hi, fellow online business owners), that’s not just annoying. It’s expensive.So today’s episode is from the Six Figure Brand Society vault, and it’s one of my favorite trainings we’ve ever hosted.Sarah Gemmell is the queen of networking. She built her previous global fitness business using networking as her main lead generator, and now she helps business owners generate real revenue through quality connections, introductions, and referrals, without turning into the used car salesman of the Zoom room.In this training, Sarah breaks down the four adjustments you can make to your networking strategy so your time spent “putting yourself out there” actually turns into leads, referrals, and aligned opportunities.She covers how to show up in rooms with the right energy, how to stop winging it, how to make your messaging referral-friendly, and how to nurture relationships in a way that keeps people above profit (without letting yourself become a doormat).👉 In This Episode, You’ll Learn:The 4 tweaks that make networking worth your time: intentions, strategy, messaging, and nurturingThe key difference between networking and salesHow to stop winging it and start making data-based decisions about which rooms you’re inWhat makes a referral partner actually refer you (the 3 C’s: confidence, clarity, connection)How to tighten up your intro so people remember what you do and who to send your wayHow to pre-qualify coffee chats so you stop wasting time on misaligned conversationsSimple ways to nurture your network without being fake, spammy, or transactional🎧 Tune in if you want networking to become a real lead gen channel, not just a weekly time-suck with good vibes and zero ROI.🔗 Links & Resources:➡️ Follow Sarah on Instagram @sarahgemmell_➡️ Check out Sarah's Website➡️ Follow Morgan on Instagram @spechtand.co➡️ Learn More About The Six Figure Brand® Society (Use Code FIRSTMONTH for $50 Off Your First Month or FIRSTQUARTER for $100 Off Your First Quarter)The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

In online business, we’re really good at moving on to what’s next and really bad at slowing down long enough to acknowledge what we’ve built.And that’s especially true when it comes to rebranding.A rebrand is a huge milestone. It’s emotionally, mentally, financially, and strategically significant. For a lot of business owners, it’s something that lives on a vision board for years. But once it’s finally finished, it often doesn’t get the spotlight or celebration it actually deserves.Not because it wasn’t important, but because online business doesn’t naturally create those “grand opening” moments the way brick-and-mortar businesses do.In this episode, I’m reframing why celebrating your rebrand isn’t attention-seeking or self-serving. It’s a powerful way to anchor into the next version of your business, show up with more confidence, and build momentum instead of immediately rushing to the next goal.I’m sharing five intentional, realistic ways to celebrate your rebrand in a way that feels aligned, meaningful, and supportive of your long-term growth.👉 In This Episode, You’ll Learn:Why rebrands deserve more recognition than we give themHow celebration helps you fully step into your new brand identityWhy online businesses have to be more intentional about creating “launch moments”Five strategic ways to celebrate your rebrand without it feeling performativeHow to use celebration to build confidence and momentumThe difference between celebrating for attention vs. celebrating for alignment🎧 Tune in for a refreshing perspective on rebranding, momentum, and why you’re allowed to slow down, soak it in, and let your new brand be seen.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Learn more about The Ultimate Brand Experience➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

In today’s online business world, community is more important than ever and somehow also harder to build than ever.In this episode, I’m sitting down with Kelsey Green, a community builder, facilitator, and former Specht & Co. client, to talk about what real, meaningful community actually looks like beyond algorithms, likes, and performative “connection.”We’re talking about circles of community rooted in trust, alignment, and belonging. The kind that support you through transitions, deepen your relationships, and help you feel less alone as a business owner. Kelsey also shares her experience rebranding with Specht & Co. and why that process was not only strategic, but also deeply emotional and transformative.This conversation lives at the intersection of community, branding, mental health, and learning how to take better care of ourselves while building businesses that actually support our lives.👉 In This Episode, You’ll Learn:Why building community feels harder than ever in the online spaceWhat real community looks like beyond social media engagementHow branding can support deeper connection and belongingKelsey’s rebrand experience and the emotional side of brand alignmentThe impact of getting off our screens and reconnecting in real lifeHow business owners can build supportive circles without burnout🎧 Tune in for an honest, grounding conversation about building community that actually feels good, aligned, and sustainable in today’s noisy online world.🔗 Links & Resources:➡️ Connect with Kelsey on Instagram➡️ Visit Kelsey's Website➡️ Join the next Screen Free Sunday ChallengeThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

Most business owners don’t actually have a complete brand ecosystem. But they have pieces of one.A logo here. A website there. Some social content. Maybe a photo shoot. And yet… it still feels like nothing really fits. Their brand feels duct-taped together, inconsistent, or oddly amateur, even when every individual piece is “good.”In this episode, I’m breaking down why that happens and how to fix it by building a complete brand ecosystem, not a collection of disconnected assets.We’re talking about how to avoid brand breakage, which is what happens when you hire designers, copywriters, SEO experts, photographers, and social media managers in silos without a shared strategy guiding the work. I walk you through the exact order your brand ecosystem should be built in, why the order matters so much, and how to avoid wasting time, money, and energy redoing things later.👉 In This Episode, You’ll Learn:What a complete brand ecosystem actually includesWhy your brand might feel disjointed or “Frankensteined” togetherWhat brand breakage is and how it happensWhy brand strategy comes first, alwaysThe correct order to build your brand ecosystemWhere SEO, copy, design, photography, and social media fit into the processHow to avoid duplicating work across contractorsWhat happens when all of your brand pieces are connectedHow to build something cohesive, confident, and scalable🎧 Tune in for a strategic breakdown of how strong brands are actually built and why intentional layering matters more than doing “all the things.”🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Learn more about The Ultimate Brand Experience➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

I’m officially calling 2026 the year of the pivot.I’m making some big changes in my own business, letting go of traditional coaching, making new investments, and fully stepping into my role as a strategy-first agency owner. And everywhere I look lately, on Threads, in networking groups, and in conversations with peers, I’m seeing other business owners doing the same.So for this collaborative episode of The Six Figure Brand Podcast, I invited three friends and fellow online business owners, Lori McPherson, Haley Johnson, and Erin Perkins, to share the big pivots they’re making in 2026.We talk through what they’re changing, why those shifts felt necessary, how brand strategy played a role in each decision, and what success actually looks like on the other side of a pivot. Whether that means changing platforms, redefining values, or completely reimagining how their work shows up in the world.👉 In This Episode, You’ll Learn:Why so many online business owners are making major pivots heading into 2026How Lori McPherson is shifting her marketing away from Facebook and leaning into Threads, and why brand strategy drove that changeWhat led Haley Johnson to reevaluate a brand strategy she created in her early 20s, and how outgrowing it opened the door to a more aligned businessWhy Erin Perkins is transitioning from done-for-you services into building a tech company without changing her core missionThe different ways brand strategy can change, evolve, or stay the same during a pivotHow to define success when you’re prioritizing sustainability, alignment, and long-term impactWhy building in public and allowing your business to evolve is often the most strategic move🎧 Tune in for an honest, collaborative conversation about business pivots, evolving brand strategy, and making bold changes that support where you’re actually headed, not just where you started.🔗 Links & Resources:➡️ Laurie's Website & Instagram➡️ Haleys Website & Instagram➡️ Erin's Website & Instagram➡️ Morgan's Website & InstagramThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

If you’ve ever said (or thought), “I want my logo to be like Nike” then this episode is for you.Big brands like Nike and Apple have some of the most recognizable logos in the world… but here’s the part most people miss: their logos are not what made them famous.Nike’s swoosh wasn’t some perfectly calculated branding masterstroke, and Apple didn’t start out with the sleek, minimalist logo we all recognize today. Those logos became iconic because of decades of consistent growth, marketing, execution, and brand building, not the other way around.👉 In This Episode, You’ll Learn:Why iconic logos are the result of business growth, not the causeWhat logos are actually meant to do for small and growing businessesWhy chasing “instantly recognizable” branding can hold you backThe difference between brand recognition and brand strategyHow consistency and execution matter more than perfect designWhat to focus on instead of trying to look like a billion-dollar brand🎧 Tune in for an honest conversation about logos, brand expectations, and why your business not your visuals is what ultimately builds recognition.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

If you have a business, you need to know how to sell. And for a lot of us, that’s the part we didn’t exactly sign up for.In this episode of the Six Figure Brand® Podcast, I’m sitting down with Nikki Rausch, CEO of Sales Maven. Nikki has 25+ years of sales experience and a background in neurolinguistic programming (NLP) — aka the study of communication — which she uses to help entrepreneurs have more strategic, effective (and way less awkward) sales conversations.We talk about what it actually means to sell with someone instead of at them, how to stop sounding like every cringey cold DM on the internet, and how small shifts in your messaging can dramatically change the way people respond to your offers.🎧 Tune in for a conversation that will help sales feel more natural, more confident, and a whole lot more effective without the “ick” factor.👉 In This Episode, You’ll Learn:Why sales isn’t something you do to people, it’s something you do with themWhat “permission to sell” means (and why missing it makes everything feel gross)Nikki’s simple explanation of NLP and why it matters in sales + messagingEasy ways to use your clients’ actual words to improve your marketing and copyThe subtle language shifts that make you sound more confident and credibleWhy personalization matters (and how to stop sounding like you’re talking to “everyone”)One practical NLP tip you can use immediately in live sales conversationsA real client example where tiny proposal tweaks led to $13,500 more in revenue🔗 Links & Resources:➡️ Follow Nikki on Instagram @your_sales_maven➡️ Grab Nikki's Free Gift Seal The Deal: Questions That Close Sales➡️ Visit Nikki's Website➡️ Follow Morgan on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

I'm breaking up with business coaching in 2026. But no, this is not a coach-bashing episode.I still believe deeply in coaching when it’s done right, with the right coach, in the right season. I’ve worked with incredible coaches who supported me through major life transitions, and I’m genuinely grateful for that chapter of my business. But over the last few months, something shifted.AND at the end of last year, I started noticing that every time I brought a question to my coach… I already knew the answer.In this episode, I’m sharing why I’m choosing to step away from traditional business coaching in 2026, what I’m redirecting that investment toward instead, and how I’m thinking about support, self-trust, and execution differently as I move into my next season of business.👉 In This Episode, You’ll Learn:Signs you’ve outgrown coachingThe difference between needing coaching support vs. needing execution supportWhy paying for reassurance can quietly stall your growth and self confidenceHow I’m redefining “support” going into 2026 (and what I’m investing in instead)How to tell if business coaching is still aligned for your current seasonWhat it looks like to trust yourself and actually do the work🎧 Tune in for an honest conversation about outgrowing coaching, building self-trust, and choosing support that matches the season of business you’re actually in.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

There are just barely over two weeks left in 2025 and honestly? This year has felt different. Not wildly productive. Not record-breaking. Slower. Quieter. A little uncomfortable at times. But in all the best ways, it was exactly what I needed.In this final episode of the year, I’m reflecting on what 2025 actually looked like behind the scenes, from starting the year on maternity leave, to launching the Six Figure Brand® Podcast, to moving from Idaho to California and finally feeling settled again. I’m sharing how I’ve been redefining what “growth” means, what a slow year taught me about consistency, and why I’m going into 2026 feeling grounded, optimistic, and ready to apply everything I’ve been building.If you’re closing out this year feeling tired, grateful, hopeful, or somewhere in between… you’re in good company.👉 In This Episode, You’ll Learn:Why 2025 felt slower (and why that didn’t mean I was “failing”)How big life transitions (babies, moves, seasons of life) quietly shape your businessThe difference between financial growth and foundational growthHow inconsistency in busy seasons shows up 3–6 months later in your bookingsWhy your marketing is more like planting a garden than flipping a switchHow to honor the season of life you’re in without falling into comparisonWhat I’m most excited about heading into 2026 🎧 Tune in for an honest, cozy year-end chat about slow seasons, sustainable growth, and why simply still being in the game at the end of 2025 is a win all on its own.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

We’ve been conditioned to shrink ourselves.To downplay the hard things we've accomplished.To make ourselves smaller so no one feels uncomfortable.But here’s the truth no one says out loud: you can be proud of yourself without being braggy.You can celebrate your success and still be humble, grateful, grounded, and self-aware.In this episode of the Six Figure Brand® Podcast, we’re unpacking what it actually looks like to own your wins (big or small) without guilt, shame, or fear of what other people might think. We’re talking about breaking out of online business “rain cloud culture,” reframing what it means to be successful, and giving yourself permission to take up space in your own story.Because your wins matter. And they deserve to be seen.👉 In This Episode, You’ll Learn:Why so many entrepreneurs downplay their accomplishmentsHow online business culture has made us afraid to share good newsThe surprising connection between celebrating your wins and building self-trustWhy your wins can actually encourage and empower the people around youHow to reframe “bragging” into honest, grounded storytellingThe mindset shift that will help you recognize success in all its forms🎧 Tune in for a grounded reminder that you’re allowed to be proud of yourself, and that celebrating your success makes space for others to believe in theirs too.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Branding is not a magic fix. It’s an amplifier.If your business is aligned and grounded, branding will help you grow it. But if the foundation is shaky, inconsistent, or built on panic… a prettier website won’t save anything. It’ll just amplify the chaos.Today, we’re breaking down the difference between branding from desperation and branding from abundance — what each one looks like, how to tell which stage you’re in, and what to focus on before you invest in a rebrand.Because the best time to rebrand isn’t when you’re scrambling to make something work… it’s when you’re ready to amplify what already is.👉 In This Episode, You’ll Learn:The difference between desperation-driven branding and abundance-driven brandingWhy branding can’t create clarity (it can only express it)How desperation energy shows up inside design projectsWhat to focus on first if you’re not ready to rebrandSigns you’re in a strong place to invest in strategy and designWhy branding works best when it’s proactive (not reactive)🎧 Tune in for real talk about the timing, mindset, and foundations that make branding actually work, and how to know what your next move should be.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand ChatThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Brand strategy doesn’t just help your designer. It impacts everyone you hire in your business. In this compilation episode of the Six Figure Brand® podcast, I asked Liz Strong (OBM for creatives), Samantha Burmeister (copywriter), Brittany Herzberg (SEO expert), Kira Goff (brand photographer), Megan Phillips (Instagram strategist), and Heather Aaron (Meta ads strategist) one core question: How does brand strategy help you do your job better?From systems and client experience to copy, SEO, photo shoots, social media, and paid ads, you’ll hear exactly how a clear brand foundation becomes the playbook your whole team can work from.👉 In This Episode, You’ll Learn:Why brand strategy acts like a “manual” or roadmap for every decision your OBM or VA makes behind the scenesHow a clear mission, messaging, and ideal client make your copywriter’s job easier (and your website and sales pages more effective)The reason SEO strategists refuse to move forward without clarity on who you serve and what you want to be known forHow brand photographers use your values, voice, and differentiator to plan intentional, strategic brand shoots (not just “cute headshots”)Why social media managers and Instagram strategists can’t create cohesive content if your brand foundations are fuzzyHow poor brand strategy makes paid ads more expensive and less effective — and why ads simply amplify whatever foundation you already haveThe common thread all six experts see when clients have vs. haven’t invested in brand strategy (and how that impacts your results, timeline, and ROI)🎧 Tune in for a behind-the-scenes look at how a strong brand strategy makes every contractor on your team more effective, and why it’s the first investment to make before you hire copy, SEO, social media, photography, or ads support.🔗 Links & Resources:➡️ Liz's Website & Instagram➡️ Sam's Website & Instagram➡️ Brittany's Website & Instagram➡️ Kira's Website & Instagram➡️ Megan's Website & Instagram➡️ Heather's Website & Instagram➡️ Morgan's Website & InstagramThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

If you’ve ever wondered how the heck you’re supposed to choose a business coach  or if business coaching is even worth the investment, this episode is for you.I’m joined by my longtime coach and friend, Eryn Morgan. Eryn is a business coach for brand, web, and graphic designers. We’re pulling back the curtain on the coaching industry, talking honestly about red flags, what actually matters when you’re investing in support, and how to find a coach who can help you grow a sustainable online business, not just sell you a shiny but empty promise.We also get into Eryn’s own story: burning out, stepping back from her business, moving across the country, coming back to coaching in a more aligned way, and the behind-the-scenes of her “forever brand” that I got to design.👉 In This Episode, You’ll Learn:What to look for (and what to avoid) when hiring a business coachThe difference between true business coaching and glorified life coachingWhy your coach doesn’t have to be a designer but does need business experienceHow Eryn helped me refine my offers, pricing, and confidence as a CEOBTS of Eryn's big business pivot, burnout, and moving to FloridaHow we approached her rebrand to support her new direction and nicheWhy people-first strategy and relationships will always outlast trendsWhat Eryn’s new mastermind for designers actually includes (and who it’s for)🎧 Tune in for a candid, unfiltered conversation about business coaching, making big pivots, and building a design business that actually works for your life, not the other way around.🔗 Links & Resources:➡️ Eryn's Website➡️ Connect with Eryn on LinkedIn➡️ Learn About the Creative Autonomy Mastermind➡️ Follow Morgan on Instagram @spechtand.coThe Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

At some point in your online business, you’re going to run into a client situation that… just doesn’t work.Maybe you need to fire a client. Maybe a client fires you. Or maybe you both realize it’s not a fit and decide to walk away.None of those moments feel good, but they also don’t mean you’re bad at what you do or that your business is failing. They’re often where your strongest lessons around boundaries, ideal clients, and client experience are forged.In this episode, I’m sharing three real stories from my own business:The first time I had to fire a clientThe time a client fired meAnd the project where we mutually agreed to part waysI’ll walk you through what actually happened, the red flags I missed, what I’d do differently now, and how each situation helped me tighten my process, clarify my ideal client, and hold firmer, kinder boundaries in my business.👉 In This Episode, You’ll Learn:How to know when it’s time to fire a client (and why it’s sometimes the kindest option)What to do when you’re the one getting fired as a service providerRed flags to watch for with difficult or misaligned clientsHow contracts, communication, and expectations can make or break a projectWhy boundaries make you a better business ownerHow to turn client breakups into data that strengthens your brand and process🎧 Tune in if you’ve ever thought, “Is it just me, or is everyone else having way easier client experiences?” Spoiler: it’s not just you, and you’re not alone.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

We’ve all wanted fast results. It’s human nature. And the online business world doesn’t make it any easier, with endless promises of six-figure launches and overnight success stories. But here’s the truth: when you build your business for speed instead of stability, it eventually breaks.In this episode, I’m sharing why the ability to delay gratification might just be your biggest business advantage. From the classic Marshmallow Experiment to lessons from brands like Apple and Nike, we’ll unpack what it really takes to build a business that lasts, and why playing the long game pays off in both profit and peace of mind.You’ll walk away with practical ways to reframe your expectations, strengthen your strategy, and create a business that grows sustainably (not stressfully).👉 In This Episode, You’ll Learn:Why chasing quick wins can sabotage long-term successHow the Marshmallow Experiment applies to entrepreneurshipReal data showing why long-term thinkers outperform short-term chasersHow to balance short-term validation with long-term visionFive mindset shifts to help you stay patient, consistent, and strategic🎧 Tune in if you’ve ever felt “behind” in your business. This episode will remind you that slow growth is still growth.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Branding isn’t just your logo or your color palette. It’s the entire experience someone has with your business. From visuals and messaging to positioning and client experience, every piece of your brand should work together to drive your business goals forward.In this episode, I’m breaking down exactly how a strategic brand can make you more money... with data to back it up. A Forbes study found that consistent branding across platforms can increase revenue by up to 23%, and I’ve seen those results firsthand with my own clients.We’ll talk through four ways that strong brand strategy directly impacts your bottom line, how to measure your ROI even when it’s not obvious, and why your brand should be working just as hard as you are to grow your business.👉 In This Episode, You’ll Learn:How strategic branding helps you attract more of the right clients Why your brand’s look and feel influence your perceived value and pricing powerThe difference between just “posting more” and marketing with strategy that actually worksHow brand consistency and recognition lead to more referrals and repeat clientsWhat metrics to track to measure the ROI of your brand over time🎧 Tune in if you're ready to dial your revenue up a notch and finally make your brand work for your business.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)Search for Episode 07: How To Use Client Feedback To Improve Your Online Business and Episode 29: How Brand Strategy Can Help Decision Fatigue for Online Business Owners in your favorite podcast player! ☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!Let’s build your six figure brand together. 🖤The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Creativity isn’t always the flex you think it is.In this episode, I’m sharing the backstory of how I went from an “almost-art-student” who didn’t get into her dream design program to a brand strategist who now builds creative, strategic, profitable brands for online business owners.We’re unpacking the difference between art and design, why “being more creative” doesn’t always make you a better designer, and what actually makes branding work.If you’ve ever wondered why your “pretty” brand or website isn’t converting or what separates a good designer from a strategic one, this conversation will change how you think about creativity in business.👉 In This Episode, You’ll Learn:The key difference between art and design (and why it matters for your brand)Why design is data-informed creativity, not just self-expressionHow great design blends strategy, psychology, and marketing to drive resultsWhat questions to ask when hiring a brand designer so you choose the right oneHow to build a brand that’s timeless, strategic, and aligned with your goals🎧 Tune in if you’re tired of “trendy” design advice and want a brand that actually works for your business... not one that just looks good on Instagram.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!Let’s build your six figure brand together. 🖤The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Inflation is real, and it’s hitting our businesses from every angle: software, team, taxes, supplies. If costs rise 4–7%+ year over year but your rates stay flat, something’s got to give... and it's usually your profit, your sanity, or your client experience.Raising your prices as an online business owner is necessary and good, when you do it the right way. In this episode, I'm unpacking what we can learn from recent price hikes across the online business world (Canva, Honeybook, Kit, and Kajabi) including what landed, what backfired, and how to roll out a respectful, strategic increase that maintains trust with your clients.👉 In This Episode, You’ll Learn:Why neglecting to increase your prices leads to burnout, overbooking, and resentmentWhat companies like Canva, Honeybook, Kit, and Kajabi got right and wrong when rolling out their recent price increaseThe five keys to a non-sleazy, client-centered price increaseHow to decide if it’s time to raise your prices🎧 Tune in if you’re weighing a price increase and want examples, tips, and a clear framework to do it with integrity.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!Let’s build your six figure brand together. 🖤The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

Military spouse business owners, this one’s for you.If you’ve ever tried to keep your business running while your entire life is packed into boxes during a PCS, you already know it’s not easy. Yes, having an online business is incredibly portable (and that’s a huge blessing when you have to relocate often), but that doesn’t mean it’s simple.From disrupted routines and lost childcare to staying visible in your business while you’re still figuring out where the grocery store is, moving as a military spouse comes with its own set of challenges. In this episode, I’m sharing a real behind-the-scenes look at our most recent PCS, the systems and prep that made it smoother, and how I’m learning to show up with more grace when life feels chaotic.👉 In This Episode, You’ll Learn:What a PCS is (in plain English) and why online business is a massive blessing for military spousesThe real challenges: disrupted routines, lost childcare/community, and the push–pull of wanting momentum and needing a pauseFive things to prep as soon as you know you’re moving:How to protect your capacity before, during, and after the move Mindset shifts for the emotional side of things and the one practice that's kept me grounded through all of the chaos🎧 Tune in if you’re a fellow military spouse (or anyone who moves a lot) and want a realistic game plan to keep your business warm without burning yourself out.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!Let’s build your six figure brand together. 🖤The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Automations are more than just a way to "save time and make more sales". When used right, they help us create a client experience that feels personal even at scale. In this episode, tech expert and Kajabi specialist Nadiia Solo shares her journey from blackjack dealer to online business pro, and breaks down exactly how to use Kajabi and Zapier to streamline your marketing, onboarding, and offers without drowning in busywork.👉 In This Episode, You’ll Learn:How Nadiia went from the casino floor to running a tech-forward online business and the mindset shifts that made it possibleWhy automations are so vital to not only save you time, but create a top-tier customer experienceWhy Kajabi is the best true all-in-one platform for your online businessWhy you need to be "over segmenting" your audienceHow to decide if Kajabi is right for youHow to use Zapier to connect all of the tools you use in your businessThe one Zap every business owner needs🎧 Tune in if you want your business to run smoother, your marketing to feel more personalized, and your tech to finally work for you.🔗 Links & Resources:➡️ Nadiia's YouTube Channel➡️ Thinkific vs. Kajabi ➡️ Sign up for Kajabi & Get Extra Bonuses➡️ Join Nadiia's Kajabi Thrive Club➡️ Book a VIP Call with Nadiia➡️ Sign Up for Zapier☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!Let’s build your six figure brand together. 🖤The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

Branding doesn’t have to be complicated or expensive.Some of the most powerful tools I use inside my agency (for my own brand and for client projects) are free or ridiculously affordable. And when you know how to use them strategically, they’ll make everything from marketing to client experience so much easier.In this episode, I’m breaking down my five favorite brand strategy tools, how I use them every day in my business, and how you can put them to work whether you’re DIYing your brand or working with a designer.👉 In This Episode, You’ll Learn:Why recording your client calls (and running the transcripts through ChatGPT) is the ultimate shortcut to better content and stronger brandingHow client feedback forms become a goldmine of insights for your brand and marketingWhy the Stand Out Brand Foundations Workbook is my favorite DIY-friendly tool for creating a clear, strategic brandThe right way to use Pinterest for visual inspiration (without copying anyone else’s work)How Canva can save you hours and make showing up online 10x easier🎧 Tune in to learn which tools I rely on every single day to help my clients (and myself) build brands that actually stand out.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Search for Ep. 7 How To Use Client Feedback To Improve Your Online Business on your favorite platform to hear more about why I think client feedback is the most underutilized brand strategy tool out there☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!Let’s build your six figure brand together. 🖤The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Leaving your 9–5 to run your own business full time is exciting, freeing, and something to be proud of. It’s also emotional, chaotic, and sometimes a little lonely. No one really prepares you for what it feels like to walk away from the "stability" of a corporate job and step into entrepreneurship full time.In this episode, I’m sharing the four things that caught me completely off guard after I left my full time job, plus the lessons I wish I’d known back in 2018. Whether you’re getting ready to make the leap or you’ve already quit and are navigating the ups and downs, this conversation will help you feel seen and a little more prepared for what’s ahead.👉 In This Episode, You’ll Learn:Why judgment from friends, family, and coworkers can sting more than you expect, and what it actually says about them, not youThe emotional rollercoaster that comes after quitting (even if you’re usually pretty level-headed)How an unexpected identity crisis led me to rebrand my entire business just one month inWhy having more time in your business can actually make things feel slower, and how to push through itThe reminders I’d give my younger self if I could go back to the day I left my 9–5🎧 Tune in if you’re getting ready to leave your 9–5, or you’ve already made the leap and are wondering why it feels so different than you imagined.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Search for Ep. 26 Behind the Scenes of a Decade’s Worth of Rebrands in My Online Design Business on your favorite platform for a deep dive into all of the rebrands I've done in my business☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!Let’s build your six figure brand together. 🖤The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Running a business means making hundreds of decisions every single day, and it’s exhausting. From pricing your offers to writing captions to tweaking your website, it’s easy to get stuck in overthinking mode and burn out before you’ve even made progress.But here’s the good news: a strong brand strategy can act like a “meal plan” for your business. It won’t remove every decision, but it will make each one easier, faster, and more aligned.In this episode, I’m breaking down how brand strategy reduces decision fatigue, what it actually includes, and how you can use it to simplify everything from content creation to client boundaries.👉 In This Episode, You’ll Learn:Why decision fatigue is one of the biggest hidden threats to entrepreneursThe 10 core elements of brand strategy and how they act as filters for your choicesHow strategy simplifies content creation, messaging, offers, visuals, and moreThe role values and positioning play in setting boundaries and saying “no” with confidencePractical tools to make decision-making faster and less stressful in your business🎧 Tune in to learn how to stop spinning your wheels, reduce overthinking, and finally make decisions in your business with confidence.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Search for Ep. 20 What Is Brand Strategy on your favorite platform for a deep dive into what exactly a solid brand strategy includes☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!Let’s build your six figure brand together. 🖤The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Burnout is one of those things that most creative entrepreneurs will face at some point, and I’ve lived through it more than once. From migraines and anxiety in my corporate days to drowning in client work and not even noticing that I'd hit my first $10K month, burnout has shown up in different ways throughout my career.In this episode, I'm getting raw and real about my my personal journey with burnout including how it crept in, how I finally recognized it for what it was, and the lessons I learned about boundaries, support, and sustainability. My hope is that this gives you both validation if you’re going through it and practical takeaways to help you avoid (or recover from) that same spiral.👉 In This Episode, You’ll Learn:The difference between working hard and true burnout (and how to spot the warning signs)How my first corporate job taught me what not to tolerate in work cultureThe physical and emotional toll burnout took during my early years in businessWhy waiting too long to hire help made things harder and what I’d do differentlyPractical shifts I’ve made to protect my peace, from limiting calls to only saying yes to “heck yes” clientsWhy redefining success and honoring your season of life is key to avoiding burnout long-term🎧 Tune in for a candid, behind-the-scenes look at burnout in business and the lessons you can take with you to build something more sustainable.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!Let’s build your six figure brand together. 🖤The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Rebranding your business can feel like the most exciting fresh start. New colors, logos, fonts, photos, and a beautiful new website... it's the start of a whole new chapter! But here’s the truth: visuals alone won’t fix your business.A strong rebrand starts with strategy. If you skip the foundational work, you’ll end up frustrated, out thousands of dollars, and ready to rebrand all over again in a year or less.In this episode, I’m sharing the four things you need to do before you rebrand so your investment actually drives growth: validating your offers, talking to your audience, setting goals, and building a clear brand strategy. These steps will help you create a rebrand that feels aligned, sustainable, and effective.👉 In This Episode, You’ll Learn:Why validating your offers comes before any design workHow client feedback and market research shape your brand messagingThe two types of goals you should set before rebrandingWhat’s included in a brand strategy (and why skipping this step is so costly)How to avoid the “hamster wheel” of rebranding every year🎧 Tune in for the four things I wish every business owner would do before rebranding so you can set yourself up for a brand that actually works and stands the test of time.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Listen to Episode 7, How to Use Client Feedback to Improve Your Online Business on Spotify or Apple☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!Let’s build your six figure brand together. 🖤The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Rebrands aren’t just about pretty new logos or swapping out colors. They’re about aligning your business with who you are, the clients you serve, and the direction you’re headed.In this episode, I’m pulling back the curtain on every single rebrand and refresh I’ve done since I started my business in 2016. From my duct-taped freelancer days, to switching business names, to multiple full visual overhauls, and even the tiny refreshes that made all the difference. I’m sharing the good, the bad, and the cringey.You’ll hear the lessons I learned the hard way (like investing in a brand that “looked pretty” but wasn’t strategic), the mindset shifts that came with each evolution, and why rebranding is a natural part of business growth, not a sign you got it wrong.👉 In This Episode, You’ll Learn:Why your first brand usually isn’t your forever brand (and that’s okay)The big mistake I made when I outsourced my branding early onHow my visuals evolved alongside my offers and positioningWhen a full rebrand is necessary vs. when a simple refresh will do the trickThe symbolism behind my current brand (and why personal story matters)Why branding is never done and how to make peace with ongoing evolution🎧 Tune in for a behind-the-scenes look at my own brand journey and the lessons you can take into your next rebrand or refresh.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Reading List: Building A Story Brand, Start With Why, Brand Brilliance➡️ My Favorite Brand Strategy Course: Brand Master Academy☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!Let’s build your six figure brand together. 🖤The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

Feeling the itch to rebrand? You’re not alone. But a new logo, color palette, or website isn’t always the answer.In this episode, I’m breaking down five common scenarios where rebranding might seem like the right move, but could actually hurt your business (and your wallet). I’ll walk you through why that urge comes up, what the real problem might be, and what to focus on instead to get your business back on track.Whether you’re bored of your visuals, feeling external pressure to “level up,” or thinking a rebrand will magically solve your client drought, this episode will help you hit pause and make a smarter, strategy-first decision.👉 In This Episode, You’ll Learn:The early-stage mistake new business owners make with branding (and what to do instead)Why lacking a clear business vision makes rebranding a waste of timeHow shiny object syndrome can sabotage your brand consistencyThe deep business problems a rebrand can’t fixWhy rebranding to please others almost always backfiresHow to know when you need a full rebrand vs. a simple refresh🎧 Tune in for a reality check on rebranding and a clear plan to help you decide your next right step — without wasting time or money.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Grab The Stand Out Brand Foundations Workbook➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!Let’s build your six-figure brand together. 🖤The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here!

What do motherhood, social media, and business growth have in common? A lot, actually.In this episode, I’m joined by my friend and go-to social media expert Megan Phillips. Megan is a mom of three and a social media manager who helps service-based businesses show up consistently online without losing their sanity. We’re getting into her unique journey into motherhood, how that shaped the way she runs her business, and the behind-the-scenes of what it actually looks like to hire social media support.Whether you’re thinking about outsourcing content or just want to feel a little less alone in the chaos of growing a business and raising babies, this one’s for you.👉 In This Episode, You’ll Learn:How Megan’s motherhood journey shaped her perspective as a business ownerWhat to consider before hiring a social media managerWhat support actually looks like when it comes to outsourcing contentTips to make social media feel more sustainable (even if you're not ready to hire yet)Why values and boundaries matter in both motherhood and marketing🎧 Tune in for a real, refreshing conversation about social media, motherhood, and building a business that works for your life, not the other way around.🔗 Links & Resources:➡️ Follow Megan on Instagram @meganphillips.co➡️ Visit Megan's Website www.meganphillips.co ➡️ Grab Megan's Free Guide: From Overlooked To Booked On IG☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!Let’s build your six-figure brand together. 🖤The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD