Behind the Scenes of Dynamic Content

Dynamic Content Flavors Pre and Post Rolls This enables you to add dynamic content (ads, or other promotions) at the beginning and end of your show/ Mid Rolls This enables you to content  (ads, or other promotions) anywhere in your show (you select where, and the content is inserted) The dynamic part is you can change the content later and it will update all the episodes that have "Spots."  Dynamic Ad Companies When I did the research for my book I used a dynamic ad insertion company that put generic ads into my show. It paid .0017 per episode. If you have 2000 downloads that calculates to $3.40 (so these only work for people with HUGE audiences.  Things to Think About You need to get consistent with your recording volume as you want the dynamic content to be the same volume as the rest of the episode.  You need to think about how you are going to lead into the content and come out of it. You can leave a very small space as when you pick the spot you can go down to millisecond precision.  Don't treat it like a new toy and over saturate your episodes with ads. Nobody tunes into a show (Except maybe the super bowl) for the advertisements.  Do mix up the ads so you don't force your audience to hear the same advertisement over and over. Companies That Offer Dynamic Content Buzzsprout (pre and post roll) Captivate (pre, post, and midrolls) Libsyn (ore, post, mid, and geographic targeting enterprise solution) Blubrry (enterprise solution) Red Circle (pre, post, mid) Need Help Growing Your Podcast? Join the School of PodcastingMentioned in this episode:Ready To Grow Your Podcast?Starting August 19th (So sign up now) a cohort class at the School of Podcasting will lead members through the process and steps of growing your audience. You will receive feedback, and action steps to take to make your show in downloads, reach, and influence. Use the coupon code listener to save when you sign upSchool of PodcastingPodcasting in Six Weeks - Free CourseWe are bringing back Podcasting in Six Weeks and this time we are running an experiment and that is IT's FREE. Meeting weekly and go step by step and launch your podcast (it's designed for someone who does have a podcast, but wants one). Go to www.schoolofpodcasting.com/sixweeksPodcasting in Six WeeksThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy