Behind the Scenes of Growing a Team as an Online Business Owner episode artwork

EPISODE · Feb 16, 2026 · 28 MIN

Behind the Scenes of Growing a Team as an Online Business Owner

from Six Figure Brand®

Building a team wasn't part of the plan. For years, I was convinced I'd stay solo forever. Just me, my dog, and my laptop. But as my business grew, so did the overwhelm. And eventually, I had to make a choice: burn out or bring in help.Spoiler: I brought in help, and it changed everything.In this episode, I'm walking you through my entire journey of growing a team from my scrappy freelancer days in 2016 to where I am now as a creative director leading a small but mighty micro-agency. I'm sharing the mistakes I made (like hiring based on vibes alone), the lessons I learned the hard way (hello, burnout), and what finally clicked when I got the hiring process right.If you've ever felt torn between wanting support and fearing the responsibility of being someone's boss, this one's for you.👉 In This Episode, You’ll Learn:My evolution from solo freelancer to agency owner (and why I resisted it for so long)The emotional roller coaster of that first year in business full-time and how it affected my early hiring decisionsWhy I hired a VA first (and why that was the right move)The mistakes I made with my first graphic designer hire—and what I'd do differentlyHow preparing for maternity leave forced me to build systems and hire strategicallyWhat my team structure looks like now (and why I'm not trying to build a massive agency)The mental and emotional reality of being a leader when you have zero formal trainingMy top 5 takeaways for hiring and growing a team that actually supports your life🎧 Tune in for an honest, behind-the-scenes look at what it really takes to grow a team including the messy parts, the wins, and why it's worth it even when it's hard.🔗 Links & Resources:➡️ Follow me on Instagram @spechtand.co➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Book A Brand Chat➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)➡️ Connect w/ my VA Agency, Prestridge & Co.The Stand Out Brand™ Audit is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System.If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you clear next steps to move your brand forward with purpose in 10mins or less!Get started here! Book Your Stand Out Brand Strategy Session Today!In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. Book Your Session HerePromo Code: SFBPOD

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Building a team wasn't part of the plan. For years, I was convinced I'd stay solo forever. Just me, my dog, and my laptop. But as my business grew, so did the overwhelm. And eventually, I had to make a choice: burn out or bring in help. Spoiler: I brought in help, and it changed everything. In this episode, I'm walking you through my entire journey of growing a team from my scrappy freelancer days in 2016 to where I am now as a creative director leading a small but mighty micro-agency. I'm sh...

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Behind the Scenes of Growing a Team as an Online Business Owner

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