Behind the scenes of “Own the Dream” with Rocket and Mr. Cooper

On today’s episode of Power House, Diego sits down with two big names in housing: Varun Krishna, the CEO of Rocket Companies, and Jay Bray, the CEO of Mr. Cooper. They discuss combining powerful brands and redefining what it means to own a home in the U.S. Varun shares how the “Own the Dream” campaign has been a complete marketing revolution for Rocket. He also breaks down the strategy behind acquiring both Redfin and Mr. Cooper, and how they’re building a fully integrated experience across the entire homeownership journey. Jay dives into the shared vision that drove the Mr. Cooper deal and discusses how Rocket’s AI-driven platforms will transform mortgage servicing and broker partnerships.  Varun and Jay will be joining us on stage this year at The Gathering, alongside Redfin CEO Glenn Kelman. Dont miss out — register here! Here’s what you’ll learn: Own the Dream is a revolutionary marketing strategy for Rocket. Mergers and acquisitions are key to achieving growth. Homeownership is the core focus of Rocket's strategy. AI will play a significant role in optimizing the mortgage process. The future of servicing is about growth and integration. Related to this episode:⁠ Agenda | 2025 HousingWire: The Gathering BREAKING: Rocket CEO Varun Krishna Returns to The Gathering for Keynote Fireside Chat | HousingWire Rocket Companies to acquire Mr. Cooper in bombshell $9.4B deal | HousingWire Rocket’s 'Apple of homeownership' flywheel is getting more complex | HousingWire Varun Krishna shares Rocket’s plan to “become the Apple of homeownership” | HousingWire Rocket Companies announces deal to acquire Redfin for $1.75 billion | HousingWire Rocket Companies Mr. Cooper Jay Bray | LinkedIn Varun Krishna| LinkedIn ⁠⁠⁠⁠HousingWire | YouTube⁠⁠⁠⁠ Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.