Behind the Scenes of This Mother Means Business Live (a Personal Update)

In this episode, Laura takes you behind the scenes of This Mother Means Business Live—from the early fears and decisions that almost stopped it from happening, to the growth, risk, and massive expansion that brought this year’s event to life. She shares the real story of what it takes to build something at this level, the personal work required to hold it, and the moments—both chaotic and magical—that defined the experience. This is an honest reflection on leadership, support, and what it really means to step into something bigger than you thought you could handle.  In this episode you will hear:01:00 – The post-event “what now” feeling02:28 – Taking the leap in 2025 + first event experience04:00 – Hiring support + bringing in an event team04:49 – Financial realities + profitability lessons05:30 – Understanding sponsorship + building a “sponsor entity”06:30 – Early sponsorship conversations + community support08:03 – Moving from safe planning to playing bigger09:08 – The shift toward larger sponsorship + partnerships10:45 – Learning to ask boldly + “shoot your shot” mindset12:05 – Major sponsors + building the event ecosystem13:30 – Creating an experience (not just an event)16:00 – Gratitude for sponsors and partners16:45 – Personal growth + emotional challenges leading up to the event18:04 – Increasing support: therapy + trauma coaching19:27 – Defining personal success for the event19:30 – Laura’s unexpected personal goals for the day20:30 – Handling failure + staying resilient throughout the process22:36 – Behind-the-scenes logistics of event planning23:20 – The chaos of setup day24:34 – Meaningful moments with her team25:30 – Getting styled for the event + confidence boost26:30 – Last-minute challenges and problem-solving29:11 – The emotional impact of bringing the vision to life30:56 – VIP dinner experience + unexpected moments32:30 – Late-night setup + exhaustion33:30 – The night before the event + little sleep34:30 – Morning-of chaos + relatable behind-the-scenes momentsJoin This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LJSocial Instagram  • LinkedIn • Facebook • Pinterest • TikTok