EPISODE · Mar 17, 2026 · 13 MIN
被315曝光的GEO，如何精准“忽悠”AI？
from 虎嗅·商业有味道
今年的央视315晚会曝光了一种被称为“AI投毒”的新型营销操作，矛头直指GEO（生成式AI搜索引擎优化）技术，即向AI模型批量投喂内容，从而影响AI搜索结果。与传统的SEO（Search Engine Optimization，搜索引擎优化）争夺网页排名不同，GEO的目标是让企业的品牌名称、产品或服务在AI生成的答案中被优先提及、精准推荐。自从GEO出现后，其在产业层面的价值一直存在分歧。有人认为其带来的商业增量可观，也有人质疑其实际效果并不稳定，甚至认为部分市场宣传带有“割韭菜”的嫌疑。【时间轴】02:16 GEO“骗过”AI，一共分三步07:49 模糊的效果：很难证明“到底有多大用”09:57 GEO的另一面：AI投毒、低价与监管风险
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被315曝光的GEO，如何精准“忽悠”AI？
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This episode was published on March 17, 2026.
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今年的央视315晚会曝光了一种被称为“AI投毒”的新型营销操作，矛头直指GEO（生成式AI搜索引擎优化）技术，即向AI模型批量投喂内容，从而影响AI搜索结果。与传统的SEO（Search Engine...
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