Beijing Is Ready for More World Travelers, and Diplomatic Tourism

After three-year COVID lockdown, China is ready to re-open its gates to the world. More and more international travelers are eager to explore this nation, meanwhile, some nations are doubting the COVID loose policy in China. Some say Beijing is welcoming the guests, while starting to push tourism diplomacy, which might bring rivals across the world. Is it really the case? How much does such novice diplomacy matter today? Dr. Cheng Ming Ming is currently an Associate Professor in digital marketing and Director of the Social Media Research Lab at the School of Management and Marketing, Curtin University, Australia. He was a lecturer (assistant professor) in the Department of Tourism at the University of Otago, New Zealand.