Being Vulnerable with Margot Bloomstein

Margot Bloomstein wanted to find out how companies can beat cynicism and build trust in this moment. Years of research and a new book later, she has the formula: voice, volume, and—the scariest for all of us—vulnerability. Margot Bloomstein is a brand and content strategy consultant, speaker, and the author of “Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, just out this spring. As the principal of Appropriate, Inc., she has helped organizations ranging from Harvard to Timberland engage their audiences with transparency, consistency, and clarity. Now, in Trustworthy, Margot opens up about how brands, and consumers, can use vulnerability and transparency as powerful tools to affect change. Being able to look at ourselves in the mirror and say, “What is uniquely me? What makes me distinct,” that's hard. And I think it goes back to that point of vulnerability. We have so much discomfort about confronting not our strengths and flaws, but our humanity—what makes us unique—that the idea then of sharing that with other people, that's scary. But it turns out that is the most rewarding thing for both us and for those other people. —Margot Bloomstein, author of Trustworthy We talk about: How “voice, volume, and vulnerability” can combat cynicism What it means for a company to be vulnerable and why that’s a positive thing How to handle criticism How to start writing, speaking, and idea-sharing Plus: in this week’s You’ve Got This, Sara challenges us to confront perfectionism and discover our perfectionist origin story. Who taught you to be a perfectionist? What else were they teaching you? And what's all this perfectionism costing you? If you want to take that challenge on, head over to https://www.activevoicehq.com/podcast. Links: Margot Bloomstein Trustworthy Book Women Talk Design Innovation Women Active Voice