Ben Guttmann: Why Simple Messages Win in a Noisy World

Marketing professor and author Ben Guttmann explains why we over-complicate our messaging and how to apply design principles to communicate with clarity. He breaks down the drill-built method for identifying emotional benefits, shares his controversial take on AI as unlimited stupid people, and reveals why features never sell but benefits always do. Hosted on Acast. See acast.com/privacy for more information.