Ben Lerer, CEO, Group Nine Media

from Ad Age Insider · host Ad Age - Host Brian Braiker with guest Ben Lerer

Group Nine Media was formed in 2016 with a $100 million investment from Discovery and today rolls up four media brands: Thrillist, NowThis, the Dodo and Seeker. The rationale for consolidation, according to CEO Ben Lerer: Bigger is better. By combining the brands under one holding company, he says, he has gained a seat at the table with advertisers. He joins us today to discuss those conversations and his relationship with platforms like YouTube and Facebook. He also addresses the rumors that Group Nine and BuzzFeed have been in consolidation talks of their own lately.

Episode metadata supplied by the publisher feed · Published Feb 28, 2019

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Ben Lerer, CEO, Group Nine Media

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