Ben Soleimani built his name on rugs. Now he's going after the whole home

Ben Soleimani’s story is a dramatic one—the son of a prosperous rug dealer in Iran, his family escaped the country in the thick of the revolution that transformed the middle east. Soleimani eventually found himself in Los Angeles and wasted no time getting into business, first as a teenager, establishing his family’s operations in California, then branching into contemporary design and partnering with Gary Friedman to establish RH’s rug program. Now Soleimani has a whole home brand of his own, selling everything from the rugs he’s famous for to textiles, furniture and accessories. On this episode of the Business of Home podcast, he speaks with host Dennis Scully about how the design industry’s attitude towards rugs has evolved over the years; why he thinks in-stock, quick-ship product is the wave of the future; and why he loves taking on a challenge.This episode is sponsored by Serena & Lily and Baker + HesseldenzLINKSThe Iranian RevolutionBen SoleimaniRHGary FriedmanDennis ScullyBusiness of Home