EPISODE · Jun 21, 2024 · 10 MIN

Benchmarking

from BWL- und Controllingstudium · host Prof. Dr. Jörn Littkemann

Janina Matern, wissenschaftliche Mitarbeiterin am Littkemann-Lehrstuhl an der FernUniversität in Hagen, erläutert das Benchmarking aus Sicht des Controllings! - Ziele des Benchmarkings - Vor- und Nachteile des Benchmarkings - Konzeption: Festlegung der Zielobjekte, Anwendung auf Zielgrößen, Vier-Quadranten-Schema und idealtypischer Ablauf - Probleme der Konkurrenzanalyse: Datenbeschaffung, Prozess der Datenanalyse und Marktführerschaft - Fazit zum Benchmarking

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Benchmarking

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