Beneath the Iceberg: Smarter Data, Better Marketing Decisions

Not all marketing data is created equal and sometimes, what you don’t see is what matters most.On this episode of Deconstructing Data, we’re joined by Emeric Ernoult, CEO and co-founder of Agorapulse, a leading social media management platform. With 25 years of experience in SaaS and social media, Emeric brings a refreshingly honest take on what it really means to be data-driven and how to cut through the noise to find what actually works.We’ll get into:1. Marketing Metrics: What Should You Measure?2. Being Data-Driven: Team or Mindset?3. Getting the Right Data: Clarity Over Clutter4. Tech StackIf your marketing feels like it’s missing something below the surface, this conversation is for you.