Benefits of Modern Demand Gen for Startups

In this installment of our deep dive into demand generation, Lesley Crews talks with Anna Furmanov, of Furmanov Marketing Consulting about the success factor of implementing modern demand gen into your startup. The two also discuss: The difference between lead and demand genOld demand gen vs. new demand genSales & marketing collaborationAre you getting every B2B Growth episode in your favorite podcast player?If not, you can easily subscribe & search past episodes here.You can also find us on Apple Podcasts or Spotify.