Berklee College of Music x Sarah Valente: Marketing Creative Institutions

Sarah "Val" Valente of Berklee College of Music talks about the importance of spotlighting student creativity and nurturing artistic growth when marketing creative institutions. Tune in as we chat about tailoring marketing to students and alumni, creating local creative ecosystems, and being in the business of supporting big dreams.Key Takeaways: We talk about marketing tailored to creatives in multiple stages of their journey, from student to parent to alumni.Learn how Berklee achieves long-term brand appeal by ensuring their degrees support students beyond their time at school.We explore the impact and responsibility of creative institutions who ethically support the dreams of their students and faculty.